Sony’s said that PS5 will “attack” the all-important Christmas shopping period this year, as it seeks to meet lofty holiday sales targets and outpace its predecessor, the PS4. While the company’s latest console has been a huge success, it’s first two years were impeded by stock shortages caused by the pandemic. With those issues now overcome, it intends to really establish its authority on the generation this fall.
Speaking with Nikkei, bigwig Hideaki Nishino confirmed that the company now intends to sell “PS5 at a faster pace than the PS4”, and it’s purchasing components from multiple manufacturers in order to diversify risk. He added that due to the time it takes to develop games, we’re finally beginning to see titles specifically developed with the new-gen system in mind.
“Because it generally takes three to five years to develop a game title, we're starting to see an increase in the number of games that take full advantage of the PS5’s features,” he said. “For example, in Marvel’s Spider-Man 2, released in October, the player can roam around a re-creation of New York City. There is no lost time due to loading, allowing players to go wherever they want, whenever they want.”
It does feel like the days of cross-gen titles are slowly coming to an end, with most major releases now targeting new-gen systems like PS5 specifically. With the remodelled PS5 out now, and exciting accessories like the PS Portal to complement it, this does feel like the first holiday season where the system is poised to take off properly. It’ll be interesting to see just how many units it can sell.
[source asia.nikkei.com]
Comments 21
Hasn’t it won already?
@MidnightDragonDX PS4 was more successful than you might think:
https://www.vgchartz.com/article/459106/ps5-vs-ps4-sales-comparison-ndash-october-2023/
Actually saw an Xbox advert on TV here yesterday. First time in a long time really. So it looks like they are making an effort too.
Yeah, newsflash Sammy boy, old boyo, BOI- PS5 is in the driver's seat all generation and the ride keeps getting smoother 😎
It's been discounted for several months now, so they are certainly trying everything to shift them. Best of luck to them
I'd like to see what "taking control of the generation" looks like, if the current situation doesn't qualify.
For me, Sony desperately needs some exclusives. There’s pretty much nothing on my radar at the moment that I’m waiting for. Spider-Man looked great but held no interest for me.
People will buy playstations in mass regardless of releasing any games or any advertising
@MidnightDragonDX as a Gen 9 console? In some 90+ million sales, it should.
This gen is already done and dusted. Nothing to see here.
It's safe to say this generation is already in the bag for Sony. They're selling 2:1 and each PlayStation owner has a console as powerful as only around 25% of Xbox users (only 25% own s Series X).
The Xbox will need to drastically cut prices to compete this generation. I expect Microsoft will stop the disc at the next generation which will push purists like me even more towards don't Sony if they continue to offer the option.
I did hope that PSVR2 would also attack the holidays.
@Ainu20 I think Sony "taking control of the generation" would be an outcome where Microsoft having all the CoD marketing (all those PS5 CoD ads will be Series X|S CoD ads instead from sometime next year) and the franchise being all on Game Pass (including future games being day 1) doesn't shift interest towards Series X|S because people just end up buying the games on PS5 instead.
@MidnightDragonDX It has when its biggest competition is the Ps4.
@Ainu20 It seems Sony aren't happy with just winning they want to absolutely crush the competition, but then for some reason we still have fools saying they are complacent.
Last time I checked Switch is dominating this generation. MS is not even a competitor anymore since the xbox one debacle.
But I still hope MS is getting its ***** together so all the gamers out there can profit from it.
If your definition of "winning" is solely console sales, then sure, Sony is winning against Microsoft.
If your definition of "winning" is based on money earned...well...whole other story. That King and CoD money will be filling Microsoft's pockets hand over fist.
Ultimately, neither option is the wrong choice - play where you find the most enjoyment.
Not sure who they have to lose to. Switch has been on fire for years with no price cuts, but it's not really a competitor in the sense that you buy one instead of a PS5. There's not a ton of overlap in terms of appeal, library, features, etc.
And Microsoft lol
I ordered a slim yesterday and it's coming today so I'm definitely locked in
Gameindustry.biz has an article about PS5 sales being up 217% for Black Friday in the UK while Xbox managed to stay flat (which is a big achievement for them). Nice.
@Grumblevolcano
I am not sure if they can advertise Call of Duty as an Xbox game in the manner you are speaking of. They painted themselves in a corner by repeatedly parroting "absolute parity." One could argue making a game appear to be an exclusive, even if it isn't, is not absolute parity.
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