The French publisher, soon to be formerly known as Focus Entertainment, has announced it will be rebranding in April 2024, changing its name to PulluP Entertainment. Using an annoying combination of capital letters, PulluP is a palindrome and can thus be spelt both forwards and backwards, if needed.
We think the news is some smokescreen, knowing we would fixate on the PulluP thing, meant to distract from the company's third-quarter earnings report, which was down 43% in revenue compared to last year. Games like A Plague Tale: Requiem and Evil West make for a rough comparison, and the company cites a lack of major releases in the past quarter as the most significant contributing figure. They don't have a new logo yet, either, or we'd poke a bit of fun at that, too.
Annoyingly, the Focus Entertainment branding isn't going away; the company will split its business into three distinct imprints. The company at large will be called PulluP Entertainment. Its dedicated publishing arm will be called Focus Entertainment Publishing, which will work with other developers to bring indies to the market. The Arcade Crew will do the same for smaller and retro titles. Meanwhile, the Studios Division will consist of the company's seven in-house development teams, the best known of which is likely Deck13.
What do you think of Focus Entertainment's upcoming rebrand? Have we got it wrong, and is PulluP a fantastic name? Let us know in the comments section below.
[source cdn.focus-home.com, via psu.com]
Comments 29
I'm sorry, but the name just makes me think of diapers.
Fitness buffs will like it. Gamers... don't really care I would like to say? As long as they have good games, they can be called Squat or Legday for all I care. Though I must admit, Focus Entertainment was a good, strong name.
Did you know 'palindrome' is a palindrome?
Really bad name
I think they should’ve hired a better focus group on that name.
Our company is nosediving. What should we do? PulluP.
This better not negatively affect Space Marine 2!!!
The company will also be known as Tirer Vers le Haut in France, Cote d'Ivoire, and Quebec, Canada.
polyp entertainment
I hope they don't go bankrupt.
Guess this is the best the name generator could pullup.
This company is just really bad when it comes to coming up with names. At this point, might as well name the company "That One Company That Published the Sexy Russian Robot Game".
@Nebbuless They’re a big kid now!
Uh that's the worst name change ever but ok
What a truly terrible name 🤦♂️ I'm glad the Focus branding will continue for the publishing arm, but yeeesh I hope they didn't pay big bucks to a consultant for that name
@Thrussted I agree with you. Focus entertainment was a good name and I don't really think anybody cares what they call themselves so long as the games speak for themselves.
A smoke screen to hide a 43% drop off in earnings? Really? Maybe it's because they didn't release anything that was ever going to compete with the big hitters that released. A plagues tale and evil west were never going to compete with titles like hogwarts,lies of p,Balders gate 3 and that other tiny release spiderman 2. Even lords of the fallen which was arguably their biggest release last year was not going to set the sales chart on fire even though its a damn good game. I think too much is being read into this really.
That is what i call nonsense. 🤷
I think I just got a headache 😩
Sounds like a weak PullOut game for me.
Well, when one gets the itch to make a change... there it is and here we are.
I really enjoyed Evil West. Good random fun.
@__jamiie I played it up until some boss which was a giant plant thing facing the camera. I found the final phase of that infuriating and it wasn’t the kind of game I was willing to keep trying to beat it for. (Ie - I think I tried all of twice lolz)
That's cute. Good for them. But I'd think as they got older, they'd grow out of PullUps. My son is almost done wearing his!
Those poor developers. Can't be fun having to do pull ups while working.
@Enuo hmm... Actually the word "palindrome" is not a palindrome 😆
@Foxx_64740
Actually it is, because when you spell it backwards it spells, “palindrome.” Same is true of “race car,” “star rats,” and “gullible.” 🤣
Honestly? I actually like the new name. I think it's kinda clever but that's just me! Though I'm so used to calling them Focus that I'll probably continue to do so.
They really should focus on other things, such as the pacing in their games such as A plague tale … yawn.
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