
Dragon's Dogma 2 will mark publisher Capcom's first foray into the world of $70 games, an apparent necessity the industry at large is grappling with. But where Ubisoft has been quite bullish about this brave new world, Capcom is taking a more thoughtful approach, quietly considering a pricing review of its catalogue. Still, we don't get the feeling there will be any discounts incoming.
In a financial results conference call Q&A summary (thanks IGN), Capcom responded to a question about the increased price point other companies have begun to adopt, with USD 69.99 (or your local equivalent) becoming increasingly standard. Capcom said: "Dragon's Dogma 2, scheduled for release this fiscal year, will be priced at $69.99. Industrywide development costs are rising, and we are considering a price review as one option. Ultimately, we intend to take a thoughtful approach in pricing our games while ascertaining user feedback."
That sounds to us like $70 will become the new $60, and Dragon's Dogma 2 will likely cement that, the proof needed for future justification. Whatever the case is with its framerate, the hype is real, and we imagine Capcom's upcoming RPG will be a sales success. There's no way Monster Hunter Wilds won't get sold at this new price point, and it is due out in 2025; by that point, plenty of other companies will have followed suit.
What do you think a price review means for Capcom? Is $70 already the new normal? Share budgeting tips in the comments section below.
[source ign.com]
Comments 34
Well... i was already planning to buy it on sale. But, this certainly seals the deal. 😆
This is the only game Capcom has released in the last five years I'd happily pay full price for. Though I suspect it'll be the last for a while.
Capcom honestly earned the right to raise to at least 70$ with how much they've been killing it these past few years since RE7. This aint Crapcom anymore and Im hoping it stays that way.
Not really shocking that they would follow the industry wide trend. I will wait them out for a steep sale or an inclusion in a subscription service. I don't have the FOMO for DD2 or Capcom in general.
No 60fps no $60....er $70. Doesn't have the same ring to it anymore.
@breakneck well the good thing with uncapped is on a PS5 pro or ps6 it should run at 60fps (unlike games like Bloodborne that are capped at 30fps). Either way stable 60fps is far better visually than 4k unstable 30ish.
Dragon dogma 2 is going to be amazing.just like dragon dogma dark arisen.70$ is fine by me.video games today go on sale fast.word up son
If everyone else is charging $70 I don't see the problem here, I would argue Capcom has earned that right more then any other publisher besides Sony.
@breakneck I actually stopped playing Monster Hunter Stories 2 on Switch because of that since the framerate was somewhere between 20-40fps all the time which made me dizzy
It's a moot point as you can always find a physical copy online day one much cheaper..not if you are a digital only ps5 owner..you're screwed..
@Northern_munkey well anybody going full digital screwed themselves by relinquishing most of their consumer and property rights.
I'd rather they sell the game for 50-60€/$ but keep the prices of worthwhile games steady sort of like what Nintendo does. I never buy Capcom/Ubi/EA and even Sony first party at launch because I know I can get it from a bargain bin 2-3 months later. Publisher's have trained us to think this way.
Nintendo games however I mostly get at launch because I know they retain their value.
To be honest, it is inevitable that Capcom will raise their prices. At some point inflation will force every developer to raise their prices. The bigger question is when it will happen. And since Sony, Square-Enix, Nintendo and more have already done this, it will only be a matter of time until Capcom does it as well.
Fingers crossed for another price increase: less people owning the games means less overload on the servers and a better online experience for me
Doesn't really matter to me because I never buy full priced games anyway.
I'm not sure why we should expect publishers to release AAA games for below full price day 1. It's been so long and I was much younger back then, did people react this way when the price shifted from $50 to $60?
buy it on GMG or physically from HIT or Shopto. Always look for a better deal than £/$70, always.
@Czar_Khastik I'm pretty sure that's exactly what happened to The Day Before. Its just that the game was too expensive, so people stayed away from it unfortunately. It would have been a true AAA game, with just another 15 years of development, and people weren't willing to get on at the high price point 🤣
@JeongersGaming I'm pretty sure Donkey Kong Country was 60GBP when it released on the snes; though I may be wrong, when all others were 50. If not its was 50/40.
As I was probably about 10 when it came out, I don't recall a massive backlash, but I remember my parents telling me it was my "big" present that Xmas due to the prices. It was a new shiny thing as a kid.
I also recall the N64 games being quite high (60-70 if I remember right), and remember that feeling a lot worse; but I was coming into adulthood, and started to realise the true value of money... there was a bit of commotion over that price point (PS1 or 2 games also went up by 5 or 10 at one point, too), but I guess different times.
After spending 60 on games for the N64 25 years ago, 70 now, I think is extremely reasonable; IF you have intention to at least see through most campaigns, that have a good length / replayability.
I think the main problem now is that back in those days (PS / dreamcast) we had demos, whereas now, there's potentially a F2P game that can give a relative experience for some people, and that's why 70 now hits harder.
(Sorry guys, for long post).
Those 70-80€/$ games made me stop buying games day one entirely. Instead of paying 50+€ I end up waiting for the price to drop around 40€. At least developers have time to finish most game by the time it drops low enough.
We were paying $50 for games in 1999. That $50 has lost nearly half of its value. If game prices were keeping up with inflation, they'd be over $90 - and that's just looking at a standard PlayStation release in 1999. Chrono Trigger launched in 1995 and retailed for $79.99 (I'm sure due in part to the chip shortage at that time), which would today be over $160.
All I'm saying is that we're lucky that gaming took off and became popular. Economy of scale has allowed the cost of the hobby to stay relatively cheap, but inflation and the higher cost of development were going to catch up sooner or later.
Honestly I find that a very bizarre title. Did anyone really expect them to charge $70 for this and then go back to $60?
While no one likes a price hike of anything, I think we have to be realistic. Compared to the cost of almost everything else games have not increased in line with with inflation over the last 30 years. While of course I would rather pay £60 than £70 I don't think the price hike is unreasonable considering the cost of development, rising wages to cover the cost of living, etc. etc.
That said I AM more selective about what I buy Day 1 nowadays, but that is more about my backlog AND the rough state many games release in. I would rather wait 6-24 months and get the best version of the game. The fact it's cheaper is just a bonus.
Didn’t really like the first one, I’ll wait for a sale.
@Slideaway1983 Did games go back down in price though? Might be misremembering but as a teenager I feel like I always had to save £39.99 for a brand new PS2 game. Don't think I ever bought a brand new PSone game as I only got one right at the end of its lifecycle and all my SNES games were inherited from my uncle.
I am not a marketing dude, but to me higher prices on videogames is a lose-lose situation, as less people will be able to buy new games at full price, so publishers will probably not success in terms of sale expectation... I don't get the point?
In my country, cinemas are going bankrupt because the ticket price has been multiplied by 3 in 10 years. It is way cheaper to wait for the Bluray release of a movie nowaday - so almost no one goes to the cinema anymore...
@DiscoStuUK no, I don't believe they did; which was kind of my point and I still missed writing it!
As other have mentioned (and I did in a roundabout way); prices are actually pretty good right now... top games now cost approximately the same as "high end" (N64 - I know PS1 / 2 Were cheaper) 25 years ago, so I think it's actually pretty good that the prices have remained relatively cheap, accounting for inflation. Again, I'm not sure which it was, but ps1 or 2 games went from say 30 to 40, or 40 to 50, and even that was what? 20 years ago? So inflation over time at roughly 1.50 a year in a way isn't so bad...
Can you imagine the price of games if there weren't potentially 10 million people buying say Spiderman 2? (Can't remember the exact numbers, and this is very basic maths) if gaming didn't have the boom period thanks to choice (and playstation, granted) and only say 2.5 million bought a game worldwide, we'd be looking at worst case £280 a game! - I say that tongue in cheek, of course.
Of course, I'm not saying that games WOULD cost that much, and I appreciate a cost of living crisis near enough worldwide right now; but in a way, we've never had it so good, yet we seemingly complain when something goes up a few percent. You pay for the experience, the graphics, the work, the dev kits - and everything is getting higher and higher (even without recessions). Unfortunately, there's bigger problems out there than an extra 10 whatever currency on a game, when in reality, prices have stagnated the last quarter century.
Hope that makes some form of sense, as it does in my ADHD brain 🤣
Why are people shocked by this? They are charging what pretty much everyone else is charging. This is a non story.
@Slideaway1983 Ah okay, I never had an N64 or Gamecube so my only frame of reference from back then is PS1/2, had no idea Ninty games retailed for so much more!
I think £70 is pretty fair (even though I don't think I've ever actually paid that for a new game, I pre-ordered FF7 Rebirth for £52) you pay around £25 for a brand new 4K movie on Blu Ray that offers on average 2-3 hours of entertainment, by that metric most games offer a much better value prospect.
@DiscoStuUK it's cool, mate. We all start somewhere (amstrad in the late 80s for me, haha!).
Yeah. The n64 games I'm pretty sure were 60 or 70 tbh, but due to low sales etc, they came down to about 50 (I remember buying goldeneye for 60 and Diddy King racing for 50, at very least); gamecube I'm sure was 50 each, which was pretty expensive to me - I was in my first job, but as the console was only I think something stupid like 200 (it was "cheap", and much more so than N64) with a game day one, I went all in.
As for entertainment value, I agree with you. Sometimes I have a bit too much disposable income, and throw £70 around like a madman, but I always come back to the premise (back in the day) of; if I was at an arcade, I might get 10mins for a pound - with that in mind, if I get an hour for 50p - £1, then it's worth it - hence why I too pre order stuff like ff7 (as well as its one of my favourite franchises, good or bad), or even ninty titles, as they hold their value in the second hand market quite well. I've still got a LOT mint in wrap, as I play PS more; but I always make sure anything relevant and discontinued is added to my collection, so in a way its an investment, and over time should pay for those £70 or so games, giving me more value.
@tameshiyaku The flipside of this also true, you get it at launch, but if I don't get a Nintendo game at launch I see less value and don't want to buy it as I didn't want it at launch. It's no longer worth the full price. I don't mind paying more for launch, but I won't pay full price for a game two years after its release.
Well $70 for a game I'm going to spend hundreds of hours playing is a drop in the ocean really. I recently worked out that the 2790 hours I've spent in RDR2/RDO has worked out at 3 cents per hour of play time 😅
I had a feeling the $70 price would start becoming the industry norm. Kinda makes me glad I started moving my general gaming over to PC, where a lot of newly released games have price drops when they release.
got the special edition cuz they already earned it
i say by 2025 we'll be pay 79.99 as rising cost increase globally
@Jaz007 well if I don't feel like it's worth paying full price I usually get it second hand for a price that sits well with me.
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