Give the top brass at PlayStation’s marketing team a tentpole title to promote, and they’ll generally deliver. Marketing is well underway for Final Fantasy 7 Rebirth right now, the next major PS5 console exclusive from Square Enix. And already we’re seeing some pretty impressive promotional efforts right around the world, with the UK yet again turning in an incredible campaign.
The firm’s set up an enormous billboard in Birmingham featuring Cloud and the PS5’s branding, but the big twist is that the protagonist’s iconic Buster Sword is made up of dozens of silver and purple DualSense controllers, all encased behind a giant plastic screen. The effect is seriously impressive: from afar, it looks like the steel of the spiky-haired hero’s blade, but up close you can see the detail of each individual device.
Even cooler is that Square Enix is running a sweepstakes, with each winner securing one of the peripherals used to make up the mural. As you’d expect, this promotion has already gone viral, and it’s another example of the innovation coming out of PlayStation’s marketing department. It rarely ever disappoints when there’s a big PS5 title on the way!
[source twitter.com, via twitter.com]
Comments 56
Well they’ve spent more money, but I don’t get how doing this sell any more copies of this game than an ordinary billboard would do?
@MrGawain The fact it's being picked up on social media and making news on sites like this will be all the marketing team needs to justify the additional effort.
Online 'engagement' is a huge factor in marketing these days. A normal billboard doesn't necessarily get you that.
PlayStation uk just hitting it out of the park (or hitting it for 6, which would probably be more appropriate) again and again.
All this billboard's missing is '8/10 - Push Square'
@MrGawain It gains traction on social media. Look at Tekken 8's launch event with drones in the UK. Or Spidey 2 having ads play on the Sphere in Vegas. It reminds people that a game they may want is exclusive to a certain console and affect the consumer enough to jump on that ecosystem (what Halo used to be for Xbox or Mario is for Switch)
Can I borrow one of those? Mine has drift stick.
I had no idea the buster sword was made of Dualsenses lol.
It's a cool touch.
They didnt even use the duelsense edge! 0/10.
Could have atleast made the lines straight 😂
Meanwhile this tweet has over 4 times the views and will probably shift even more copies. 🤣
https://twitter.com/Genki_JPN/status/1760672370958983546
I wonder if all the controllers will still be there at the end of the campaign so that they can be given away?
@Matroska Haha, true!
@Matroska Now I need to know are those swimsuits available as a permanent costume 🤔
@UltimateOtaku91 Everyone’s wondering the same thing. 😅
@UltimateOtaku91 I bet if they are (the dresses in Remake weren't available permanently) it'll only be in post-game chapter select mode. I can't see them letting us go through all the dramatic scenes like that first time.
@Enigk you have chance to win one if you retweet the post
@Matroska Yeah that's a good point, would take away some of the seriousness out of it, especially with Barret looking like Stay Puft.
@Enigk Well it is Birmingham so I wouldn't bet on it.
Wow so cool. Such a great use of additional funds. They should have wrapped the whole thing in a mesh screen for a blurry effect and had a few controllers missing and only pop in to view when you get like 10 feet away to better represent the product at launch though. 🙄
Won’t they get wet? 😎 seriously though that’s pretty cool lol
@Mikey856 there is plastic cover over them
@Matroska well it got 6 views from me already 😂
I hope that’s really high up, otherwise they’re all getting well nicked
@Matroska I don’t even need to click on that link to know that the marketing of 1 big Cloud sword is nothing compared to the marketing of 2 big Tifa… 😂
My kid just bought a ticket to a con next month and we were talking about all the FF cosplayers that will be there, and I’m so jelly.🤪
@KundaliniRising333 (",)
Unfortunately the improvements were not that significant, but personally I prefer a stable solid 60fps mode, than a performance like on FF16 (frame rate all over the place during traversal)
Due to the scope and size of this game now, something tells me it's screaming to run on a better hardware..
Reminds me now, Horizon 2 had also some image quality issues on performance mode but it got better overtime, would be nice to see the same happening to this one, but my hopes are low
Besides all of this, I still think it will be a kick ass game but with some disappointing tech aspects
@Fatewalker horizon 2 or jedi survivor is exactly what I was thinking as well in terms of comparison at launch visual issues. Aside from that the game sounds great. I'm just willing to wait until they fix the problems and if they don't I will play it on a steep steep sale.
For me personally what I saw during the demo in prmeef mode was unacceptable.
@Splat you could just clean the analogue contacts with a cotton bud and isopropyl.
Decent marketing. Average remake.
@GrimWillows Of course! Why not disassemble an expensive piece of technology and repair it yourself because of it being poorly designed?
Makes sense.
@__jamiie Calls a game with a 92 rating average..... 🙄
@UltimateOtaku91 That's the beauty of opinions. I don't have to listen to anyone else's and you don't have to agree with mine.
@KundaliniRising333 Understand, fair enough! I was able to get a copy for 45€ on TR store so I can't go that wrong , just before they bumped up the prices for 3 times in a short period of time.. now it's around 60€ there (really sony can do whatever they want..) Let's hope indeed they will be able to improve something, but honestly I believe only on PC or PS5 pro we would be getting a significant better image quality on perf mode..
@__jamiie But how did you form that opinion on a game that's not even out yet?
@Fatewalker nice score! Hopefully so but that's just it. This game is not pushing boundaries in terms of asset/texture detail, geometry and overall quality. It feels like it may have been rushed And in so doing they sacrificed down to a poor quality post processing to hit framerate targets above all else.
@UltimateOtaku91 By reading facts about the game and then forming an opinion based on my own preferences.
@__jamiie So you're ignoring all the facts about the game that makes it a game of the year contender and instead concentrating on pretty much the only negative across the majority of reviews that it as some visual issues here and there. If you did that with all the games you play then the majority of them would be average, Starfield would be average, Xenoblade Chronicles 3 would be average, HellDivers 2 would be average, Baldurs Gate 3 would be average etc etc. Or are you being harsher becuase this games a playstation exclusive?
@UltimateOtaku91 correction, starfield is very much so average 🤪
@KundaliniRising333 Haha can't agree or disagree with that, but it still managed an 83 metacritic which means it's not average, average is pretty much a 6/10 or 60/100, it just got slammed because it didn't turn out to be the 10/10 game of the year for xbox.
@__jamiie
Oh my lord…
@UltimateOtaku91 I mean is Jamie that wrong? Let's rundown the fact he's read that were stated in most reviews that still gave it a suspect glowing score:
Padded out open world tropes
Poor visuals especially for a native ps5 title
Lame mini game main story gating
Some garbage side quests and activities.
And whew! If you played that demo,... It was rough in so many ways.
It seems like one can conclude that with all of that this game isn't quite for them yah?
@UltimateOtaku91 I couldn't care less what platform it's on. I have a PS5, Xbox and Switch. I may even buy it on sale at some point because I have all of the other Final Fantasy games on PlayStation.
I don't understand why you care about my opinion. If you love the game then brilliant. Fill your boots.
If it's important to you that everyone considers it a GOTY contender, then I'd question why you can't just enjoy something without wanting everyone to think the exact same way.
@KundaliniRising333 Thank you.
@ChrisDeku What's confusing about that. Isn't that how all opinions are made???
@UltimateOtaku91 Someone pointed out that Tifa's chest is bigger than in remake and Rebirths director responded saying it's what the fans wanted, lol.
Removed - disrespecting others
@MrMagic Thank you for caring enough about my opinion to tell me that people don't care about my opinion.
Also, telling me that 'I'm way off with this one' is not a fact. It's just your opinion and as equally valueless as mine.
@__jamiie It's an amazingly well designed controller. Dirt will always get inside moving parts. It is a fact with anything.
@GrimWillows But Sega used hall effect sticks with the Saturn and Dreamcast. There's no excuse for this from any hardware manufacturers of modern consoles.
I’ve always hated that big, dumb sword.
Removed - flaming/arguing
Removed - flaming/arguing
@__jamiie Referring to something you’ve never played as average because it contains elements you don’t like is nonsense.Thats like saying you dont like turn based combat so BG3 is average based on facts I read.
Don’t be salty because Xbox is your preferred console and you don’t get to play it yet. Be a big boy.
@ChrisDeku When did I say Xbox was my preferred console? If I want to play this game I will. On my PS5. I'm an adult who doesn't feel the need to swear allegiance to one console over another.
Your analogy is also completely incorrect and irrelevant. I said "It's an average remake". That's nothing like saying BG3 is average because it's turn based.
I'm not "salty" about anything. In fact, you seem to be the one who feels the need to try and prove that what you think is right. I made a comment that bothered you enough to try and 'prove' me wrong. My opinion is my opinion based on the facts I know about the game. You really don't need to care about my opinion and I don't know why you do care so much. Ignore me.
What are you basing your positive opinion on? Do you own the game? No.
Your opinion is based on the information you know about the game. It's yours and you stand by it but it's just as worthy or equally worthless as mine.
Also, saying "be a big boy" is puerile and childish but you think it's clever and funny. Well done.
I never once offered an opinion on the game, since I haven’t played it yet and that would be dumb, no?
And when will that game be on PS Plus Essential?
Surprised Sony isnt releasing a special edition ps5 for this tbh
Leave A Comment
Hold on there, you need to login to post a comment...