Temporary PS5 Price Cuts Target Europe As Sony Makes Final Push for Target 1
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Sony may have revised its PS5 sales estimate for the current financial year, which will end on 31st March. But unsurprisingly it still wants to sell as many systems as possible, which means it’s going to make one last push for that all-important 21 million units target it’s been eyeing. And how does it intend to do that? One last round of price promotions.

In Spain, for example, the console is already €75 (~$81) off at retailers like Amazon, and similar offers are expected to launch in France around 18th March. Meanwhile, in Germany, it’s expected that GameStop will slash the price of the console to €479.99 (~$522) and toss in a free copy of new release Alone in the Dark for good measure.

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The official PlayStation Direct UK store is also offering £60 off PS5 Slim consoles at the moment:

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While Sony has been registering record revenue, its operating profits have become wafer thin, and one of the issues it’s facing is successfully reducing the manufacturing costs of its consoles. It means full-scale price drops like in previous generations are becoming less common, which historically is how hardware like the PS1 and PS2 unlocked new target markets.

[source videogameschronicle.com]