
Just days ahead of the big Summer Game Fest showcase, organiser and host Geoff Keighley is attempting to set expectations. As we all know, people can get carried away when it comes to anticipated gaming events, and it's usually around this time when the speculation starts to peak — but Keighley's warning against going into this show expecting megaton announcement after megaton announcement.
"There will be, definitely, new announcements, but the show is largely focused on, I think, existing games that have new updates for fans," he said, during a recent question and answer session on Twitch (as transcribed by Rock Paper Shotgun).
"[The] Game Awards has a lot of usually big surprises — we're thankful for those — and big, new reveals. This [Summer Game Fest] is largely focused on announced stuff," Keighley continues. "There definitely are things that are being announced but this is not a show that has a lot of like 'coming in 2026' or '2027', or teasers for games that are years and years out. That's generally what I would say in terms of expectation setting," he explains.
While some people will no doubt be disappointed to hear this, we do think that, ultimately, setting these kinds of expectations is important. After all, we've just had a State of Play that went down like a lead balloon off the back of everyone hoping for a proper PlayStation Showcase. It's probably best to nip that sort of speculation in the bud before it spreads.
Still, there's no reason why Summer Game Fest can't be an enjoyable event, even without the megaton announcements that made E3 such a spectacle.
What are you hoping for from Summer Game Fest this week? Remain calm in the comments section below.
[source rockpapershotgun.com]
Comments 81
I’m getting Deja Vu here
Geoff shilling for corpos when people were losing their jobs, he can f**k off.
Pretty sure PlayStation will be there, so maybe just showing off concord and astro bot since the preorders open up on that day. Maybe they're show Lego horizon or if the September showcase is true maybe save it until then who knows with Sony anymore.
Oh, how anticlimatic. Not going to bother with it then.
Ppl still going to leave upset
This event will probably die a slow death, just like E3 did. Shall not bother.
@Americansamurai1 I think Until Dawn will get a release date, that's what happened last year (Spider-Man 2 had a Fall 2023 release window and then got an October 20th release date at Summer Game Fest).
So what is the point? I just want some dope new announcements and short gameplay trailers. That is usually enough for me to know if I will buy a game or not. I don't need a whole showcase for updates on existing games! I use to hear people say this has been the worse generation for gaming and would think they are being ridiculous, but damn, I agree. At least the worst since the PS1 gen.
@Grumblevolcano yeah true, curious to see what they price it at. Game doesn't really look like it's been improved greatly
Updates on existing games could include previously unseen gameplay, @JaBrony123. I would image that it is entirely possible that there are games that we are already aware of but have yet to see more than either an announcement, or CGI trailer. So I guess that would make it more worthwhile, yes?
Give us Max Payne news please and deliver the pain 😋
Say what you will about marketing costs, but nothing in the dust of E3’s demise has been able to excite and invigorate me as a gamer. Maybe it’s just a drought for announcements too but I miss the expo format.
That's kind of what I expected anyway so no harm done. I hope we get some Street Fighter 6 season 2 info here.
I'm still thinking that the Lego Horizon game might be a mobile title, Sony do have a mobile studio after all.
@Fiendish-Beaver That is certainly true, there just isn't a lot of announced games that have me very excited. I am not saying there isn't anything. I think like most people I am waiting for the big slate of games for the final years of this Gen.
Watch it next day, fast-forward most of it, thank me later!
Wow. 2027 is when a next gen console should be coming. That’s pretty disheartening.
I never watch any of these festivals by this shameless Kojima-Stan.
I'll glance through Push Square's Round Up article the next day and move on with my life.
@TandyMiller E3 gets so many opinion pieces talking about how it going away was actually great for everyone but honestly, not a single one of the replacements have worked.
I'm not even going to watch this it's always too long and full of pointless *****.
They'll still be announcements like he said, and I'm looking forward to those. As for existing games, personally I'm hoping for some Spider-Man 2 DLC, since it's basically all but confirmed to be happening (the Insomniac leak, and the Beetle dev menu being accessible for a time when the NG+ update came out). Plus, Insomniac still has some suits from another collaboration to add and they said on Twitter they're taking things into consideration (a fan asked about snow and rain, and Insomniac basically said they'd write it down). We could also see the rumored Horizon Remaster, or, if I could be bold, a Bloodborne remaster!
Seriously, what is the purpose of this show? He has a faux awards show in December and reminds us there's no announcements, it's an awards show (industry mutual love fest), then in summer tells us it's not like that December awards show, there's no big announcements.
E3 was a big show filled with the companies bringing their best and revealing what's new to the media and the world. SGF is..."updates on existing games". We used to call those "commercials."
What is the purpose? Why does this exist? It's not E3. It's not even a replacement for E3. It's not even the companies presenting their wares. It's just a giant commercial filled with ads.
The biggest announcement this E3 is Sony releasing a $60 add-on to maybe get proper half-baked support for your $550 add-on when used with a $1500 add-on (cable sold separately.)
Honestly that is a MAJOR disappointment. The whole point of 'E3' season is to see all the new announcements.
That said it is a reflection on the industry, as much as we may not want to admit it a vast number of gamers do return to play the same games over and over.
I will watch to see Bokeh Studios horror game gameplay, once shown I will stop watching.
I suppose with GTA 6 (for example) getting announced people's curiosity is fulfilled and then people who just play Call of Duty, Fortnite, Roblox & so on couldn't care less.
To be honest, I'd rather hear more about games coming either this year or the next than get a bunch of premature announcements for stuff that'll come out who knows when.
It's no skin off my back to have the stream open in the background while playing, and unmuting it when/if something interesting shows up.
Since you bring up the so-called "lead balloon" that is Sony's last state of play...
It is quite predictable that people don't want to rate it highly and it plays well into the journalistic angle of sensation and conflict.
There was one comment though that stood out in the boring criticism: There was a lot of gambling-games from Chinese predatory companies. Maybe someone in the staff might try their hand at journalism and produce some articles that answers
it seems off-topic but who knows how many gambling products are present at Keighley's shin dig
So don't watch it...got it 👍
Star Wars: Outlaws, Black Myth: Wukong, Assassin's Creed Shadows and Kingdom Come: Bloody Deliverance II That is plenty to get me back into loving gaming, so anything on top of seeing a bit more hype for those is gravy.
I hope it can draw more eyes to Henry and his journey, and be the start of a game of the year campaign for Warhorse 🙏😁
People often set ridiculous, pie in the sky expectations with SGF, but I'm pumped for new gameplay/updates on already announced games. I prefer to judge a show based on what's there rather than what isn't and my high hopes. Good on Geoff for continuing to manage expectations. I'm hoping for news on Phantom Blade Zero, Black Myth: Wukong, Alan Wake 2 DLC, SEGA's new projects and at least one PS announcement (Spider-Man 2 DLC, Stellar Blade update, LEGO Horizon, etc.)
The whole industry is turtling and spending as little as possible to please financial institutions. It's really disheartening
Gamers: We want to hear some news about our hobby
Sony: Here ya go a bunch of new stuff to look forward to
Gamers: Not that though, that stuff sucked
Geoff Keighley: how but 3 days of new info and details
Gamers: not that either because we have decided for some reason that you suck Geoff
Industry: well, what do you want? Asking for a friend
Gamers: Here is our manifesto telling you what we don't want and our list of two things we do.
Industry: So you hate everything but Bloodborne Remake and Last of Us Multiplayer. You realize that both of those things fall under no more remakes and no more live service games of your manifesto.
Gamers - suck it CEO you killed my hobby.
Why do it then? I won't be tuning in now.
@MikeOrator Pretty much spot on. Truth is… casually gamers are way less annoying than “core” gamers and way more fun to talk about games with. Also, way easier (and more important) for companies to cater too.
Well, either way, something is better than nothing.. I think?
But honestly, I don’t want to hear about projects that are 2-3 years away, or that are so early that they have a high chance to never see the light of day.
I would say they the normal cadence should be reveal the game at around 12-18 months, give an extended trailer at around 6 months, show substantial gameplay at around 3 months, have a larger state of play with a deeper dive at 2-4 weeks, and then release the game with appropriate expectations.
Of course I realize these things don’t always follow a perfect schedule, but sheesh — publishers are all over the shop here with reveals. Sometimes they tease a game over 8 years out (Hello, Elder Scrolls 6), and sometimes they reveal the game within a couple months of release (Astro Bot), or even less.
I think there needs to be a better balance to temper expectations
@nessisonett What's he suppose to do about it? Like seriously? People get laid off all the time I'm sure you don't shed a tear for. Like fast food workers, tradesmen, restaurants etc. etc. Aim your anger at the right targets because you look foolish.
@Contimaloris he should sacrifice his business and all the money it generates for his employees obviously
Geoff is as important as are traffic lights in GTA
@Frmknst
Seriously sarcastic yes, but there is a grain of truth to my obvious trolling
Just like last year...of course.
Get a large bag of doritos and some chocolate hobnobs for dunking in hot cup of tea to end up spending 90% of its entire runtime speaking to myself or TV saying I'm not buying that, that game can f##k o##. Still watch it tho
@IamJT
Truthfully, the hardcore fandoms have ruined the fun in all their respective franchises. Don't believe me, try to defend the Star Wars sequels or Rings of Power. How about being a fan of Assassins Creed and putting up with all the negativity over every game but AC2 and AC4?
@MikeOrator Yea its a weird situation. Take TLOU2... a weirdly large amount of the fanbase felt some kind of personal ownership of the characters and were trying to tell the creators how their creation would have actually acted. It is perfectly fine to dislike something, or the way a story went... but people are so extreme about things it is ridiculous. I always think about that when someone like Naughty Dog or Ubisoft has one of those statements "thanking the fans." They need a big asterisk not thanking the fans that constantly lambast every decision they make online.
@JaBrony123 there's are already far to many games coming out how many do you need!
Good there are far too many games coming out we need quality not quantity
@Toot1st If we are not complaining online, are we even alive?
Was considering staying up for the evening and watching it live, but now, no chance I'll watch highlights day after, probably better anyway get to skip some of the most dreadful " jokes and entertainment" ever written
@MikeOrator You have it backwards. It's:
Gamers: We want to see new video games.
Industry: Here's some mobile games that run on your console. They're prettier than on your phone tho. We hear that's what kids like these days.
Geoff: How about this, I'll show you 3 days of old games, as long as they pay me to show them to you? Also a movie trailer for some Chinese movie nobody cares about but Tencent made me do it when they said they'd fund me and pay my bar tab.
Gamers: Eww. How about new games?
Nintendo: We have a remake of a 1993 favorite for $60? No new features though. And no, it won't go on sale. Ever.
Appears industry has run out of next gen games. That's going to happen with decade long development cycles
@Pistolega @NEStalgia
You are proving my point.
Its fine by me.the games being shown could be good.so we will see.word up son
@Pistolega Not sure which comment you are referring to but I have spent the last two years representing small, independent creators and business start ups often in opposition with large corporate interests. I am not defending large corporate entities, they don't need me for that, but I am stating that they respond to the market as a whole, not individual gamers and the enthusiast gaming community is notoriously terrible.
If you are referring to me implying that Geoff is doing nothing wrong holding a showcase when the industry is suffering serious layoffs, I would stand by that as well. Geoff did not make companies overhire during the pandemic and he did not make CEO's and management make poor decisions during development that lead to unsustainable productions costs. There is no reason for him to not hold a gaming event, which would just lead to less employment directly from the event and also less industry hype/awareness which would further impact (indirectly or directly based on the argument) gaming sales and future layoffs and availability of employment within the industry.
These are not black and white issues and there is a lot of nuance and room for differing, yet reasonable, opinions. What does not help the conversation or understanding of the issues is blanket statements such as "retire yourself."
@IamJT Better Question is are all of the people complaining online even playing their games.
@playstation1995
Word up indeed my friend. Word...up...indeed.
@Toot1st All of them!! I am a gamer, I am never happy, there is never enough and everything is bad. I'm kidding, there are plenty of games coming and maybe I am finally getting old but none of them have that excitement that I am looking for.
@Areus That is a debate I will politely decline from entering! I hope everyone has a great rest of their year gaming. I am currently unable to keep up with the amount of games I want to play, and that is as a PS gamer only. I simply do not have the time to add a PC, Xbox, or Nintendo to my roster, as much as I want to!
Guess no silksong then 😭😭
Not much point in watching then, if we won't really see anything new at all.
@MikeOrator I mean, sure, old games are great and gambling is....a thing....but....you can already play those old games for a couple bucks on a potato PC. Do we really need them to be presented to us in big events meant to show new stuff? There was the 2 years Druckman was there to show us
still shots of their online game that ended up cancelled anywaya TV show. Good years, those....If there is anything I have learned over the years it's that the expectations of the masses cannot be properly managed, ever.
@NEStalgia I would have been happy with just a remastered version of the original factions included in TLOU Part 1.... I loved that multiplayer mode.
There's a bunch of announced games I would love an update on so I'm perfectly fine with this.
@IamJT Same here. Factiom is/was awesome.
@BIG3 My dream for the new, cancelled factions, was to use the survivor system from the old faction in an actual base you were building up. Essentially, you could make your own Bill's Town by going out into the open world, finding survivors and completing storylines, and then bringing people back to your own base to build better housing, food supply, weapons, and other resources. PvP mode would work well with this too, like a DarkZone where you can compete in matches similar to the old factions mode and steal equipment and resources from other players when you win. Can't sell enough skins to make that dream a worthwhile investment though!
Will watch the highlights then
Not surprised. The Game Awards is the main event.
And Geoff is a corporate shill. He treated the developers like crap at TGA and refused to condemn Activision for their deplorable actions because he didn't want to lose his connections...he's a pathetic scumbag.
@Pistolega
And I'm not sure why you feel compelled to call it diarrhea. See...it works both ways.
By the time we get to PS7, dev time for games will be so long that when a new IP comes out, a 10 year old can enjoy it, and then his grandkids will be old enough to play the sequel.
@MikeOrator. Oh yeah playa.😀.word up son
I will not watch the whole presentation.
I will wait until PushSquare made article about the games announced from presentation in words, so I can scoop out which games that might be interesting for me.
If don't find any interesting, I will find some interesting upcoming 3rd party kids games from play-asia.
its because people love to put fake rumors out there and people believe way too much
Can someone tell me what day the “main showcase” is for SGF? I know they have other ones like Microsoft (I think) and Ubisoft. But I have no clue which one is the main one since it’s worded weirdly on their website. Thanks!
I like The Game Awards. Summer Game Fest is negligible.
Just watch the highlights. I personally like getting a good whiskey and just watch the nonsense hype cg trailers that most of the time never represent the final game.
I don't get why this upsets so many people in the comments. If you're not interested, fine, don't watch and read up on the announcements the day after. Why is that a problem?
It's just the state of the industry these days. Games take an incredibly long time to make, and we get smaller showcases, directs, state of plays, etc. dotted throughout the year. That just doesn't leave much room for E3-like events full of big announcements.
I'm still glad we have something like this, just sit back and see what we get. It's better than nothing.
I won’t be watching it when it’s up anyway since it’s not on till really late here in the UK.
I usually watch trailers etc afterwards of games that I’m interested in
@Anti-Matter
Yeah I do the same.
Also watch trailers of games I’m interested in from those and also of games already coming out if they get new a trailer or some gameplay shown
Then there’s nothing even to be hyped about…it’s just a commercial for known games, across 4-5 platforms.
The BigTwo really divided up this industry and made every dev work on re-customized souls-likes and live service games.
E3 turned into a gamer’s met gala, which was a dumb decadent idea that got that whole thing killed. Gaming needs a trade show guys. Horror masks, toys, rollercoasters, film productions…they all have trade shows. We NEED one badly, so that these idiots could understand what gamers want from their systems.
Until then, we’ll have these tone-deaf award shows, gacha F2P games, souls-likes that all look the same, and consoles with nothing good to play on them.
@Pistolega
Content...nothing more nothing less.
@Pistolega
all right, have it your way, you win, congrats.
/shrug/
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