PS5 May Soon Be Unchallenged by Xbox in Some Regions 1
Image: Push Square

As the sales of Xbox Series X|S continue to collapse, it’s beginning to look like PS5 may have a free run at some markets as Microsoft effectively exits them.

While it’s still an evolving story with many mixed messages, it sounds like the Redmond firm will cease shipping consoles to Saudi Arabia, giving PlayStation a free run at the market. Earlier this year, the Japanese giant announced the MENA Hero Project, to help support game developers in the Middle East and North Africa.

This story has been rumbling for a little while, but earlier in the week local journalist Mohammed Albisimi wrote on X (or Twitter) that “Microsoft has officially informed stores in Saudi Arabia it will stop selling Xbox devices”. He said he’d contacted the company for comment and they’d refused to share a statement, hypothesising if it wasn’t true it would have “easily denied it”.

Windows Central reporter Jez Corden quickly chased the story and published a response from Xbox Chief Consumer Sales Officer Ami Silverman. In it, she said: “Xbox devices are available in all current Xbox hardware-supported countries, including Saudi Arabia.”

Many pointed out this wasn’t an outright denial, and Microsoft has actually opted not to ship its latest hardware models to the region, suggesting that, while the country still has existing inventory of the console for sale, it may not be getting any more. Of course, this could just be a stock management exercise – especially if the console isn’t selling particularly well in the country.

Some other major retailers in the region have since come out to claim they’ve received correspondence from Microsoft that they won’t be getting any further stock, but the details still seem somewhat murky.

Why does this matter? Well, it effectively means PS5 could become the only option in some countries. Obviously, Sony still has strong competition from PC, Nintendo Switch, and other forms of entertainment, but it may be about to seize control of the high-powered console market.

To make matters worse for Microsoft, year-on-year declines in Europe mean it’s estimated PS5 is now outselling Xbox Series X|S on the continent by approximately 10:1. Markets like Saudi Arabia may be small in the grand scheme of things, but we could see Microsoft begin to pull out of other countries if these trends continue.

While we don’t have updated numbers for the Middle East, Sony had sold one million PS4 consoles in the region by 2015, and Saudi Arabia specifically was listed as one of the best markets for the PS5 near launch. PlayStation has always done a good job of building its brand in growing territories, and it’s one of the reasons why it has such a strong global fanbase.

It’ll be interesting to see how things go this holiday, and what it means for the rest of the generation. Obviously, regardless of Microsoft’s stumbles, Sony still has plenty of problems of its own to solve: hardware prices keep rising, which is preventing it from reaching the mainstream console audience PlayStation has always enjoyed in the past.

[source x.com, via windowscentral.com, x.com, installbaseforum.com, resetera.com]