Fortnite Mixing It Up with Hip-Hop Chapter 2 Reboot

Not to be rude but aren’t all these artists old? Are 12-14 year olds bopping to snoop dog?

Granted I don’t know who ice spice is. Only SPICE I know are the SPICE Girls.

@Ryu_Niiyama Juice Wrld and Ice Spice aren’t old

Juice Wrld, oh dear. . . I’m getting old Lol

So is this Fortnite x Just Dance? Because that's what it looks like.

No shade to snoop but why do they keep pushing these boomer rappers? Nobodies listening to snoop or eminem anymore

@nomither6 maybe no one who plays Fortnite. But those guys are legends. No one will remember Juice World for anything other than dying. Ice Spice, only the lucky ones don’t know who she is.

The genius of Fortnite was turning itself into a marketing platform. The terrible thing about Fortnite was turning itself into a marketing platform.

@IamJT I truly don't even understand how it works. Like, it's just Product Placement Simulator. And viewers pay per placement. I truly don't understand how it's actually popular.

@NEStalgia It’s target audience grew up with extremely tailored advertising fed to them on a constant basis through their phones. They are extremely susceptible to this type of marketing. That’s my guess anyways.

So is the in-game music actually uncensored hip hop? Or is it just butchered lyrics with a beat for the tween crowd?

@AhmadSumadi I don’t know her, and after watching my son doing this ‘event’ last night, I’m feeling pretty lucky I can tell you.

When will Milli Vanilli make an appearance?

@nomither6 @Ryu_Niiyama I know time flies for Gen Alpa or whatever we’re calling anyone under 20 these days but is July of 2024, this year, 5 months ago, really considered old, b/c that’s the last time Eminem had a number 1 song on the charts and it’s the 2nd best selling album of the year behind only Taylor Swift. And if the kids today don’t know what an “album” is I believe it was also number 1 streaming.

https://www.billboard.com/music/chart-beat/eminem-death-of-slim-shady-number-one-billboard-200-albums-chart-1235735997/

But then again TS is so old nobody here probably has even heard of her judging by what passes for “old”. 🤷🏻‍♂️

Snoop Dog is legend. He’s legend. You can’t put on the tv for an hour and not see him. He’s EVERYWHERE. He basically was the Olympics this summer, which had an average of 34 million viewers a day. That’s a lot of clicks.

https://apnews.com/article/olympics-2024-snoop-dogg-interview-c639ee0165a3c19df13c08e54ce4a816

But now I suppose all the kids playing Fortnite are like “What’s tee vee?” 😂

I’m assuming Ice Spice is just the nepo baby of the Spice girl so I’ll give ya that one, but I feel like Ariana Grande and Billy Elish are regulars so that’s a wash. 😁

If there's anything in our galaxy I love more than fortnite, it's hip hop music and celebrity culture.

@Ryu_Niiyama so after music is produced and recorded, how long does it take to not be worth listening to? What is the logic here

@AfroMario I never said that. I asked if young teens are listening to these artists. When I was a teen it wasn’t popular to listen to artists that debuted 3-4 decades ago. (Not saying I didn’t listen to old music but it was still considered old. Which is my point.) That’s the logic. And since none of the folks replying to me are teens my question still stands.

Eminems latest album is brilliant. So definitely still relevant imo.

@PorkChopExpress nuff respect for the Jurassic 5 reference! Tuna!

I only really knew Snoop from the movie Pitch Perfect 2 (‘Groovy like a drive-in movie!’ 😎). But I recognise some of his older songs. Ice Spice, I don’t know her. M&M, I don’t want to know her.

The rappers are front and centre in the trailer but you can ignore them for the most part in the actual game.

Most of the locations are the same as they were originally. And it’s great to be back on the best map with the best weapons.

The Prelude event was awful though.

@IamJT You're probably right and yet being bombarded by marketing isn't really new for kids, yet this still feels radically different. Where participating in the marketing is the main activity.

@Ryu_Niiyama it defies all logic, but somehow Snoop actually is relevant. He practically reinvented himself as a kids star, which in context is incomprehensible, and yet, there it is.

@NEStalgia it’s the algorithm. When I was a kid all we had were generic commercials. Now advertisers can target people specifically based on search history etc. it’s not good!

As someone who plays Fortnite this crossover has gone too far for promotion crap.

@IamJT Yeah, how the psychology works on kids has got to be a terrifying thing on its own, though "targeted" still isn't totally new, in that things advertised in places kids were already looking in the past were already well targeted, really, but yeah, is frightening how much of "advertising" is more like psychological warfare now. I forget how it works as I keep everything set anonymous and related advertising off, so all I get are generic ads for things I couldn't possibly be less interested in lol.

@nomither6 go check their Spotify numbers

@PorkChopExpress oh yes, concrete schoolyard would be nice!

(Not that I’d play it still lol)

@BigJoze i’m talking about people around my age & younger; snoop & eminem doesn’t get any play around here.

@nomither6 Honestly, as a 40-year-old who has a general disdain for MTX, playing as Eminem, Snoop or any other icons of my generation is appealing. The game and the hook already have my kids, this is something aimed squarely at those looking at their retirement accounts instead of their TikTok accounts.

@rjejr When my 7-year-old and 10-year-old referred to TV commercials as 'unskippable ads', I immediately grew dozens of grey hairs.

@boogieman117 Congrats on your 7 yo knowing "unskippable", that's practically an SAT word. 😁 We make our kids watch all of the adds on Disney, Amazon and Hulu b/c I'm too cheap to pay to skip them. I tell them to be thankful they aren't getting the full 5 minutes like live tv has. I do always mute them though, I'm not an ogre. 😂