PlayerUnknown's Battlegrounds, known today as PUBG: Battlegrounds, has never been more profitable, according to publisher Krafton. The South Korean firm won the hearts and minds of core gamers by saving Hi-Fi Rush developer Tango Gameworks from the dustbin of history and still posted record-breaking profits from its efforts in 2024.
First released in 2017, before going free-to-play in 2022, 2024 saw a truly astonishing peak player count for the fiendishly addictive PUBG, with 890,000 concurrents on Steam alone (thanks, Eurogamer). Player spending in the game reached £556 million, and spinoff Battlegrounds Mobile India saw legions of new players picking it up for the very first time, up 35% in year-on-year sales.
Krafton, unsurprisingly, plans on supporting PUBG well into the future and growing the mobile version player base. It intends to secure a new big franchise IP and has seemingly written a blank cheque for the next Hi-Fi Rush; the future is looking bright for the firm, indeed.
Do you still fire up PUBG once in a while? Is it your main, and have you simply never stopped playing? Avoid a spicy hot drop to improve your chances of survival in the comments section below.
[source eurogamer.net]
Comments 7
Which is amazing given that's it's still janky af and ugly as all sin.
PC players are loving junk and they won't touch sony titles.
Nah. GaaS are dead and a waste of money. Internet experts told me so.
Who the hell is playing PubG in 2025????
Toilet_Goat wrote:
Errr... over 700,000 daily players on Steam alone according to Steam DB that's the second highest on Steam over the last 24 hours.
But the game is massive on mobile, especially in Asia, and estimates have total monthly active players at anywhere between 50 - 270 million. It's HUGE.
@Toilet_Goat Its my go to.
After all the silliness warzone introduced, and apex and fortnite being what they are, people probably just wanted something less absurd. Went back to a free pubg with plenty of updates.
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