We've been saying this for ages, but marketing campaigns just don't get much better than PlayStation Japan's consistently superb efforts.

The team's pumped out some amazing — and undeniably Japanese — ads over the years, and this latest video is no different. It's actually an expanded version of the 30th Anniversary commercial that launched earlier in the month, and it's a pleasure to gawk at.

Featuring a specially-made song from Japanese pop duo YOASOBI — which went on to top music charts, we should add — the video's soaked in PS1 memory card nostalgia, and the animation style is top notch.

Are you as big a fan as we are? Show us your own memories in the comments section below.