Tag: Adverts
News The PlayStation Move Interactive Advert in Full
Take your pick
Remember when we reported on the PlayStation Move mini site with its interactive advertisement? We've just been made aware the full video is available to view right now on YouTube or — more helpfully — right below these very words. With PlayStation Move sales catching up with Kinect do you think adverts below are the way to go or...
News Sony Steps Up Move Awareness with European Campaign
New mini site too
If PlayStation Move sales really are catching up with Kinect, a new campaign might just tip the balance in Sony's favour. The PlayStation Move mini site from Sony Computer Entertainment Europe contains information, videos and a Move competition. The videos might not make much sense — something about gorillas and giant donuts —...
News Kevin Butler Steps Up to Show How SOCOM Should Be Played
Hint: you'll need a tie
We're just days away from SOCOM: Special Forces (known as SOCOM 4: U.S. Navy SEALs in North America) so it's just as well that corporate VP of everything Kevin Butler has sprung up to show us how to kick backside in Zipper Interactive's third-person strategic shooter. Apparently teamwork is the key to success, but the extra...
News Kevin Butler Goes Hands-On with Tiger Woods
Advert features vuvuzelas. Remember them?
Fictional Vice President of everything Kevin Butler recently dissed puppies in an advert for EyePet: Move Edition, but he's far less disparaging about tigers in this new spot for Tiger Woods PGA Tour 11. If you fancy getting to grips with the Tiger, you can read our Tiger Woods PGA Tour 11 review to learn a...
News Shocking Truth: Kevin Butler Advert Proves Sony Hates Puppies
OK, not really
EyePet: Move Edition has just landed on the fair shores of North America, and Vice President of Everything Kevin Butler has taken to the airwaves to shout about the advanced features of the digital whatever-it-is. If you want a slightly longer appraisal of the game's features, faults and foibles, you can read through our EyePet: Move...
News Sony Norway the New "Oddest Move Advert" Frontrunners
An increasingly packed field
A pretend Vice President pretending to move in with a pretend family to convince you how realistic Move can be? Boring. Two anonymous beings dressed as giant Move controllers? Now that's advertising. Sony Norway's acquitted itself admirably in putting together this off-the-wall advert, showing how two strangers showing...
News Sony Admits It Will Never Outspend Microsoft on Marketing
Doing its best, though
Sony's got a £2m marketing campaign lined up for the UK, but it's admitted rival Microsoft will always have greater spending power in the console wars. Sony America's senior vice president of marketing Peter Dille spoke to the Seattle Times about the company's plans for Move's launch in the coming weeks. Seattle Times: Are...
