Tag: Commercials
News Sony Says the Best Time to Get a PS5 Is Now
Do you agree?
Sony’s released a new PS5 commercial which boldly declares the best time to get a console is now. The ad – which covers the whole brand but hinges heavily on first-party giga-seller Helldivers 2 – touches upon topics such as PS Portal, customisable covers (which won’t fit PS5 Pro
News PS5, PS4's Biggest Stars Assemble for Glitzy UEFA Champions League Commercial
Back of the net
PlayStation has been synonymous with the UEFA Champions League for decades now, and anyone who’s watched the elite European club football competition will have seen banners for Sony’s various systems over the years. As part of its collaboration with the prestigious event, the platform holder has created a glamorous new ident,...
News You Need to See PlayStation Thailand's New Commercial to Believe It
Coffee shop chaos
Remember when Sony used to make weird and wonderful commercials? This latest effort from PlayStation Thailand ranks right up there. The focus is on a couple who work as baristas in a coffee shop, but the relationship takes a dark turn when the guy starts behaving unusually. Fortunately, there’s a solution to his woes, and all it...
News PS5's Juggernaut Marketing Campaign Could Rush Super Bowl LVII This Weekend
A blizzard from Midgard expected during the big game
The greatest show on turf is just days away, with the Philadelphia Eagles [Boo! – Ed] set to do battle with the Kansas City Chiefs [Meh! – Ed]. Of course, only a handful of true blue born again Americans tune in for the football: the real show will come during the plentiful commercial breaks...
News PS5, PS4 Promo Showcases the Power of Sony's First-Party
Where will play take you?
It’s been a big, banner year for first-party PlayStation releases, and while the slate of upcoming software has dried up a little bit, Sony’s banking on its catalogue of critically acclaimed first-party exclusives to pull it through the holidays. This promo video centres on several of the firm’s biggest titles,...
News Ben Stiller Is Kratos in God of War Ragnarok Ad with John Travolta, LeBron James
You read that right
What in the pits of Muspelheim’s lava pools is this? Sony has spent big on God of War Ragnarok’s latest commercial, which sees Ben Stiller dressed as Kratos for a group therapy session with John Travolta and LeBron James. We think the commercial’s trying to play into the complicated relationship between the aforementioned...
News Gran Turismo 7's PS5, PS4 Commercial Is Unsurprisingly Shiny
Lined up
Wow! We’re nowhere near done with Horizon Forbidden West, and Sony’s already running Gran Turismo 7 commercials on television! Of course, the simulation racer will release next week on PlayStation 5 and PS4, so we’re really being spoiled at the moment, aren’t we? The ad’s pretty good by the way: it leans into the #FindYourLine...
News This Year's PS5 Commercial Has an Avant-Garde Feel to It
Play has no limits
Here’s the latest PlayStation 5 commercial: the City Where Play Has No Limits. That’s what Sony’s calling it, anyway – it’s not the catchiest of names. There’s, if we’re to put our Sixth Form English literature hat on for a second, a theme of breaking convention to this spot. We think it’s meant to show how there...
News Rick and Morty Got Paid a Lot to Promote PS5
Naturally they recommend it
Rick and Morty are not exactly strangers to PlayStation marketing campaigns, having partnered with the platform holder for last year’s Death Stranding launch. Now the double-act are back with a new PlayStation 5 commercial, but Rick seems more interested in the bung of dollar bills he’s received from Sony. “This is...
News PlayStation Travels to the Edge of the Earth in Flashy Brand Commercial
It's a bit weird
Sony’s recently switched to a more globalised marketing strategy, whereby all territories and regions share the same slogan and general promotional campaigns. And the company’s trying to enforce its new ‘Play Has No Limits’ tagline with a flashy brand commercial that sees people travelling to the edge of the world –...
News Future PS5 Ads Will Focus on Different Areas
Games, we assume
You’ve surely already seen the PlayStation 5’s first commercial, but if you haven’t then you know what you need to do. You can watch it here – don’t worry, we’ll wait for you. All done? Good, then we can tell you what Sony’s marketing bigwig Eric Lempel had to say about it, as part of an interview with
News PS5 Promo Partially Filmed in Actress' Apartment to Maintain Social Distancing
Advert created in COVID conditions
Sony has just revealed the first global advertisement for PlayStation 5. It's a flashy production, sporting some seriously impressive CGI alongside a single human performance. How did this thing get made, given the current climate? Fortunately, we have a couple of tidbits that detail how the promo came to be...
News New PS5 Advert Officially Revealed
Feel more
Update: Sony has officially unveiled the new PS5 advert after it leaked earlier today. This video is an extended version of the below cut, but is largely the same. There's an emphasis on the PS5's major innovations that aim to immerse you even further in games. It's a flashy promo, and you can read more about it over on the PlayStation...
News Yakuza: Like a Dragon Goes Dark Souls in Japanese Commercial
Lost the plot
Who doesn’t love a good Japanese commercial to round out their slow Friday afternoon? This one for Yakuza: Like a Dragon will certainly wake you up, as it proudly squeals about the series’ transition to fully-fledged role-playing game. There’s even a brief glimpse of what appears to be a Dark Souls-inspired summon, just to...
News Groove to Yet Another Incredible Japanese PS4 Montage Video
Dance the night away
Sony may not be selling many PlayStation 4 consoles in Japan anymore, but it’s still willing to put in the legwork and produce some amazing montage videos. This new clip – the latest in a long line of promotional music videos – adopts an animated style, and includes titles such as Final Fantasy VII Remake, Yakuza 7, and...
Guide How to Stop Ads Being Added to the PS4's Dashboard
Rid your PlayStation 4 of unwanted Featured Content
How do you stop ads from appearing automatically on your PS4’s home menu screen? This can be a source of annoyance for many, as Sony occasionally adds random icons to your already cluttered PlayStation 4 dashboard, promoting content that you don’t want. Fortunately, the platform holder’s made...
News PS4's Best Place to Play Commercial Points to New Titles
Days Gone, Crash Team Racing, more
Sony’s marketing slogan still believes the PlayStation 4 is the best place to play, and its latest commercial centres on a selection of new software – including Crash Team Racing: Nitro Fueled, Days Gone, and MLB The Show 19. We’ve all seen these ads before, so it’s not like there’s anything new to garner...
News Sony Europe's New PS4 Commercial Shows What You Can Do
Double life
Sony’s launched a new commercial in Europe which builds on the idea that you can be anyone and do virtually anything when you’re playing on the PlayStation 4. The campaign, which is titled ‘This Could Be You’, shows ordinary people in extraordinary circumstances – all of which are linked to some of the year’s biggest games,...
News This PS Classic Commercial Is the Second Best Thing You'll See This Thanksgiving
Turkey being the best, obviously
PlayStation Classic launches soon, so it’s probably about time we had a commercial, right? Whatever your opinion on the product, this ad is pretty amazing, starting out with a 16-bit scene before transitioning to the dinosaur from the PSone’s iconic demo disc – who’s attacked by King from Tekken...
News Fans Are Fuming with Sony's Red Dead Redemption 2 Commercial
Play in 4K on PS4 Pro*
Red Dead Redemption 2 uses checkerboard rendering to achieve a 4K image on the PlayStation 4 Pro, but unlike exclusives such as Horizon: Zero Dawn or God of War, the results leave a little to be desired. At the expense of getting too technical, the reconstruction technique is used to create an Ultra HD image without requiring...
News Bizarre Call of Duty: Black Ops 4 Commercial Goes After Kids
We think?
If you were watching the NFL last night, you may have seen this curious Call of Duty: Black Ops 4 commercial debut. The video, which features Post Malone, is basically just… Well, we don’t know what it is to be perfectly honest with you. We think it’s parodying the song Rockstar, but it looks like it’s been made by PewDiePie or...
News New PS4 Commercial Shows Where Sony's Fall Focus Lies
The holy trinity
Marvel’s Spider-Man! Call of Duty: Black Ops 4! Red Dead Redemption 2! Of all the titles for the PlayStation 4 to hang its figurative fedora on this fall, we reckon Sony’s picked the right ones here. This new Best Place to Play ad will likely run online over the course of the holidays, and while it’s nothing particularly...
News Quirky New PlayStation Ad Channels PSone Era Marketing
Play fearlessly
There’s a new PlayStation commercial, and if you’ve been around since the PSone days, then this may feel like familiar territory. It’s more of a mood piece, built upon the slogan ‘Play Fearlessly’. To be honest, we’re not sure we fully understand it; we could put on our Media Studies hat and write a more thoughtful...
News Detroit: Become Human's TV Commercial Is Hella Cool
Seriously
Okay, this is rad. Sony’s released the television commercial for Detroit: Become Human, and while it’s only 30 seconds long, it really gets its message across. Set against a backdrop of gameplay and cinematics, the advert includes voiceover from the outing’s three protagonists. The gist is that everything that unfolds in the game is...
News First Ever PS4 Pro Commercial Copies the Go Compare Ads
Fantastic
If you’ve been unfortunate enough to watch British television over the past ten years, you’ll be familiar with the Go Compare guy – a chubby dude with a fake moustache who performs opera in a variety of weird and wonderful scenarios, informing unwitting consumers about its insurance evaluation website. This new PlayStation 4 Pro ad...
News This PS4 Black Friday Ad Is Well Worth Watching
Psychic superpowers
PlayStation Europe’s got surprisingly good at these comedy PlayStation 4 commercials – in fact, it’s been on a bit of a roll for a while now, so kudos to the marketing department for coming up with them. This latest Black Friday ad is another decent one, focusing on a fortune teller who’s trying to predict the PS...
News Sony's New Live Action Star Wars Commercial Plays the Nostalgia Card
Love at first Sith
Every love story starts and ends with Star Wars, right? Only in commercials? Fair enough, but it does make for a damn good ad, you’ve got to admit. Like the spot from a few years back, Sony is going hard with the nostalgia card here, as it markets Battlefront 2 at young adults who’ve grown up with George Lucas’ sci-fi...
News Gran Turismo Sport Plays the Nostalgia Card for UK Commercial
History lesson
Gran Turismo Sport’s marketing onslaught is starting to ramp up in the UK, and one cool commercial that’s running on social media (and potentially TV as well?) is this nostalgic look back at the brand's evolution. It basically runs through the years to the beat of the franchise’s iconic honk, ending with a quick look at the...
TGS 2017 Is This PlayStation's Best Ever Commercial?
We can do anything
Japanese commercials virtually always bring their A-game, but this new PlayStation 4 advert is a cut above. The musical marketing revolves around the theme that you "can do anything” with Sony’s current-gen console – but it gets its point across in remarkably jovial fashion. The clip will air in Japan throughout the end of...
News Taiwan's We All Play PS4 Commercial Probably Cost a Few Quid
Swish
Sony’s launched an expensive new PlayStation 4 commercial in Taiwan, and it’s worth a watch. Revolving around the theme that “we all play”, it shows various handsome individuals booting up their consoles, only to get dragged along to a rooftop party where a cheap Daft Punk cover band is repeating the word “PlayStation” through a...
News PS4 Is the Best Place for Sports, Claims New Commercial
It's in the game
Sony’s putting that new FIFA 18 deal to good use, launching a new advertising campaign that claims the PlayStation 4 is the best place for sports. To be fair, when you’ve got exclusives like MLB The Show 17 and Gran Turismo Sport in your arsenal, that’s kinda hard to argue against. The clip also includes NBA 2K18 but is...
News PS4's Latest European Commercial Goes After Kids
Play time
This is interesting: a PlayStation 4 commercial targeted squarely at kids. Sony’s spent the past few years marketing the machine mostly at adults and core gamers, but it has hinted in recent interviews that it wants to widen the reach of the console as it pursues that all-important 100 million units milestone, and this is an example of...
News PlayStation UK Loves a Good Comedy Commercial These Days
This is a decent one
One of Sony’s strengths (and arguably also one of its weaknesses) is that each global division of PlayStation acts somewhat autonomously, meaning that commercials and marketing strategies are formulated and tailored to the tastes of a particular region. And for whatever reason, the folks at PlayStation UK enjoy a good comedy...
News Sony Actually Made a PS4 Pro Commercial
Horizon! Gran Turismo! God of War!
Sony’s treated the PlayStation 4 Pro a little like it’s a guilty secret sometimes, shunning the device from many of its marketing materials despite it actually being a pretty bloody cool piece of kit. It’s uploaded a new commercial today, though, showcasing titles like Gran Turismo Sport, Horizon: Zero Dawn,...
News This Guy Didn't Understand MLB The Show 17's Commercial
Strike three
If there's one popular exclusive that no one ever talks about, it's Sony San Diego's uber-popular MLB The Show 17. The series sells gangbusters year-after-year in the United States, but no one bats an eyelid – and that looks likely to reoccur with the latest instalment. Still, we can't help but feel that the platform holder could...
News Horizon: Zero Dawn's TV Commercial Spotlights PS4 Pro
Will run on TV, online, and in cinemas
What madness is this? Sony's actually going to advertise the PlayStation 4 Pro on television and in cinemas, with its big Horizon: Zero Dawn commercial spotlighting the supercharged system. This commercial will run all month across Europe, and will presumably air during the many Champions League matches that...
News Resident Evil 7's Marketing Machine Has Started Early
The great Baker off
Fasten your seatbelts, as the Resident Evil 7 hype train has officially left the station. Choo choo! Capcom has aired the title's first ever television spot during The Walking Dead (appropriate), and you can watch it in all of its nail-biting glory above. We reckon that the ad is pretty effective at demonstrating the title's new...
News PlayStation's New Commercial Is Completely Over the Top
But it's well worth a watch
Ooh, it's new PlayStation commercial time. This isn't your average sizzle trailer – it's one of those ones that Sony's spent an arm and a leg on like Michael and other classics from the past. Named simply The King, the ad shows royalty rubbing shoulders with the Japanese giant's biggest gaming brands, like Horizon: Zero...
News Woah! PS4 Pro Goes 80s in Uber-Cheese Commercial
The world's most powerful console
Sony's slowly starting to ramp up the hype train for the PlayStation 4 Pro, starting with this uber-cheese 80s commercial. The clip, which is tangentially related to Call of Duty: Infinite Warfare's DayGlo-donning zombies mode, describes the device as "the most powerful console in the world" – which it is, of...
News Sony's Latest Sizzle Trailer Spotlights Major PS4 Games
The best place to play and all that
It looks like this is the lineup that Sony will be spotlighting this fall: Destiny: Rise of Iron, Call of Duty: Infinite Warfare, Watch Dogs 2, and Horizon: Zero Dawn. The latter obviously doesn't release until next year, but it's good that the Japanese giant's putting in the legwork to build hype around the brand...
TGS 2016 PlayStation Japan's New Commercial Must Have Cost a Fortune
We can do everything
PlayStation Japan's been putting out some silly ads of late, but its new flagship commercial takes itself very seriously indeed. The clip centres on the slogan "We can do everything", and appears to show ordinary people in extraordinary scenarios. The message, we assume, is that PlayStation takes you to incredible places. It's...
News Sony's New PS4 Commercial Is All About Greatness
It awaits, y'see
Sony's rolled out a summer commercial for the PlayStation 4 in North America, which is all about greatness. As a partially enthused voiceover witters on about the word, the ad includes footage of No Man's Sky, Gran Turismo Sport, Horizon: Zero Dawn, and The Last Guardian. It got us hyped – how about you?
News PS4 Remains the Best Place to Play, Says Sony
Any arguments?
Sony's dropped a new chest-pumping trailer for Spring 2016, reiterating that the PlayStation 4 remains the best place to play. The clip centres on console exclusive games like Street Fighter V, Uncharted 4: A Thief's End, and MLB 16: The Show, before re-iterating that all Call of Duty: Black Ops III map packs can be played on the...
News Tap into Street Fighter V with PlayStation 4 Commercial
Rise up
Capcom's raising its fists ready for the release of Street Fighter V, and the game's first TV spot aired in the United States overnight. The commercial splices footage of competitions and cosplayers, and its overall message is that everyone is able to "tap into" the passion that makes the popular fighting property so special. To be honest,...
News Sony Boasts About the PS4's Japanese Lineup with Sick Beats
That's a rap
Sony started last year with a deluge of PlayStation 4 releases in Japan, and it looks like it's adopting the exact same strategy in 2016. The marketing tactics have changed, however: the platform holder has just uploaded a video featuring a handful of the device's upcoming titles set to some crunk beats. It's probably the dumbest thing
News PS4's Latest Japanese Commercial Beggars Belief
Get chance
You can't beat crazy Japanese commercials. This latest marketing campaign for the PlayStation 4 is built around the tagline 'Get Chance', and appears to be all about finding excuses to buy Sony's new system. In the first clip, the lady mentions that she'd like to watch foreign dramas, and the Netflix functionality on the PlayStation...
News We Wished Our PS4 Life Was This Wonderful
Here to make you go
Life in Push Square Towers revolves around sifting through the shite in press releases and proof reading dozens of articles a day, so we're definitely jealous of this particular PlayStation 4 player's daily routine. Sony's new European TV ad is absolutely crammed with brand references, with everything from Street Fighter V to...
News Call of Duty: Black Ops III's Live Action PS4 Ad Treads Familiar Ground
Stop us if you've seen this one before
Activision's marketing department appears to have been working part-time this year, as Call of Duty: Black Ops III's latest live action advertisement is the same as all of the others. In it we see American actor Michael B. Jordan talking up 'Kevin' – a gamer fuel-powered everyman living out his ultimate power...
News This PS4 Commercial Is Going to Sell a Lot of Consoles
Feel the force
Oh boy! Sony has uploaded its official Holiday 2015 commercial for North America – and it's a real humdinger. Based, unsurprisingly, upon Star Wars Battlefront, this advertisement not only serves up some bad ass special effects – but it also bangs the nostalgia drum hard. Given that we're mere weeks away from being submerged into...
News You've Seen Most of This New PS4 Commercial Before
Bringing out the big guns
Sony's prepared a fresh commercial to promote the PlayStation 4's new price point in the United States, but you've seen most of it before. A montage of mainly third-party blockbusters, the platform holder's ditched Assassin's Creed Syndicate in favour of Unc
