Tag: Latin America
News Sony To Conquer "Fourth Global Gaming Superpower" Latin America
One of the reasons the PlayStation 3 is doing so well -- despite XBOX 360's marginal lead in both the US and the UK -- is down to Sony's gaming division being a truly global brand
The news might not be occupying the front page of gaming websites, but the PlayStation is still a leading power in many European countries. While the sales aren't being...
News Sony's Latin American Success Down to One Key Principle
And that's "Move is different"
As experienced gamers, we know that PlayStation Move and Kinect for Xbox 360 are very different control methods, but Sony knows that explaining that to the machines' expanded audiences is crucial to Move's success. Speaking to IndustryGamers, Mark Stanley, SCEA's GM for Latin America, expressed the importance of...
News Sony Release Bonkers PlayStation 3 Ads For Latin America
Up until mid-way through this generation, Sony's marketing strategy for the PlayStation revolved around creating some kind of classy, otherworldly brand image for the platform
After taking a caning from Microsoft and Nintendo's "no-nonsense" advertising, Sony's switched to more generic campaigns with the fake PlayStation exec Kevin Butler...
