Burn Zombie Burn Is The First PSN Exclusive To Be Supported By The "Pub Fund" Scheme.

The scheme entitled "Pub Fund" has Sony matching the development costs of PSN exclusives.
[quote]
"We're looking for a number of great games, and in return for exclusivity we'll match your development budget with guaranteed royalties," Sony's Chris Eden said.

This is not Sony buying your product," Eden noted. "You'll be the publisher, you'll own the IP and you'll control your product. This is assisting you to make your next step from developer to publisher."</blockquote>

The first game to take advantage of the Pub Fund deal is Burn Zombie Burn (look out for our review later) which was released yesterday on the PSN. The strategy sounds like a win-win for Sony, developers and gamers. Hurrah!