Truth be told, Sony have marketed their products a lot over the past few years, it's just those commercials haven't been very memorable. Anyone who's been tuning into the World Cup Qualification campaign on ITV will have seen those awful "technology heart" TV spots Sony have been running in the UK. Not good.

Thankfully, their new TV spots shown inbetween UEFA Champions League football matches, do a much better job of suiting the content, and promoting the product.

A whole host of the spots have been uploaded to the Playstation Blog, but chances are if you watch any European football this season, you'll see them.