Unsurprisingly, The PS3's Price-Cut Has Already Had An Impact At Retail.

The website notes that sales of Sony's premier home system jumped by as much as 65 percent week-on-week following the decision to reposition the system's base model at an RRP of £199.99.

It's promising news, especially seeing as Sony only kicked off its new marketing campaign in the UK today. Posters and new in-store point of sales stands are set to grace high-streets around the country, promoting the system's new price-point. Expect the bump to carry into next week and beyond, then.

[Thanks MCV]