It's been quite some time since we saw an advertising campaign as good as Dragon Quest Heroes' Japanese attempt.
At Shinjuku's metro station, Square Enix has plastered a wall with bubble wrap, and asks that the public band together and pop it. This isn't your normal safety material, however, as each individual bubble sports a picture of a slime -- the Dragon Quest series' iconic monster -- with the idea that you're defeating 100,000 of the little critters by walking over and prodding them.
Sony's even gone ahead and launched a website to keep track of how many slimes have been slain, although given the country's love of all things Dragon Quest, we reckon that it won't be long until the station's liberated from the monster menace. We can almost hear those delightful popping sounds.
Do you enjoy seeing out of the ordinary campaigns like this? Do you wish that publishers would try similar things more often? Join us in wishing that our office was made of bubble wrap in the comments section below.
[source jp.playstation.com, via gematsu.com]
Comments 7
I really hope this game makes it to the west. I know a bunch of people, myself included, that are tired of not getting Dragon Quest games localized. Give us back Dragon Quest Square Enix!
Nice idea for the campaign, but outweighed by it's not coming to the west.
I seriously don't get it. Were the bigwigs in Squeenix HQ really sitting around saying - "The US has had about 87 musou games the past 15 years, if we make it 88 that would be too many."?
Oh well, the Japan only Godzilla game got announced as coming to the west after it released, maybe the same will happen here.
@rjejr It's definitely a Square Enix issue, I'd wager. Koei Tecmo has no problems whatsoever in bringing over every Warriors game it puts out, while Bandai Namco does the same with its crossover Warriors titles. If it was either of them, we'd be getting a Western announcement soon, or we'd already have one.
I'd imagine Square Enix is going to see how well it performs in Japan, and then decide whether it's worth localising. There's still hope... for now.
Haha I love this, can't imagine ever seeing advertising like that over here!
Also gotta agree with @Artie it'd be nice to get some Dragon Quest goodness back in the West again. If I'm totally honest, I'd still rather we get a localisation of the DQ7 remake, but I would definitely still rather this than nothing at all.
That being said, I'm not overly worried, as it would be a really bizarre move from SE not to bring it West, given how successful the Warriors games consistently are!
@ShogunRok - "Koei Tecmo ... Bandai Namco ... If it was either of them, we'd be getting a Western announcement soon, or we'd already have one."
Thanks for the clarification, makes sense. Doesn't make me happy, but it does make sense. I miss Squaresoft. Though maybe I just wasn't as aware back then of delays and what we were missing out on b/c we were getting so many games I liked. Though it can't be a coincidence the last game Square released before the merger was FF X-2, 1 of the worst JRPGs I've ever played.
I NEED THIS GAME
They need to bring more games out west. :/ Maybe the vita wouldn't be considered "dying," if they did.
Show Comments
Leave A Comment
Hold on there, you need to login to post a comment...