EA Sports UFC 2 was officially announced this week, with superstar Ronda Rousey revealed as the cover athlete. Call it a coincidence, but she was knocked out for the first time by Holly Holm in last night's UFC 193 in Melbourne. This isn't the first time that the headline attraction to an EA game has suffered a dramatic fall from grace.
Earlier in the year, Patrick Kane was revealed as the cover star of NHL 16 alongside Jonathan Toews, but the former was removed prior to release due to a sexual assault allegation. Meanwhile, the so-called 'Madden Curse' is a well-recognised phenomenon, with star players sometimes suffering season-long slumps after appearing on the covers of the company's NFL games.
Fortunately, soccer star Lionel Messi – who's fronted FIFA for years now – appears invulnerable to the curse, as he's both won and been nominated for multiple Ballon d'Or awards since making his bow as the face of the popular footy franchise.
Rousey's unlikely to be removed from the cover of EA Sports UFC 2 at this point, but last night's result delivered a roundhouse kick to the publisher's marketing plans. Quite literally.
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Revised cover:
He is, however, up for tax evasion and potential imprisonment!
@BrizzoUK Touche!
How did you forgot Messi's taxes scandal in Spain?
@DMSdavidsilva I've failed. Having said that, I think your comment makes the argument for the curse even stronger than even I realised!
I doubt they will change the cover due to her one lost she still has an impressive record.
They narrowly dodged a similar bullet with WWE 2K16 this year by putting a retired wrestler on the cover. I read that if it wasn't Steve Austin, it would've been Seth Rollins. Within a week or two of the game's release, Seth Rollins blows out his knee during a match, sidelining him for 6-9 months and forcing him to vacate his championship...
Removing her from the cover because of one loss would be stupid. Not everybody can be undefeated.
@TripleGK totally agree.
Only one loss and she should be removed? She is still a very good athlete.
At the risk of getting the living daylights kicked out of me should I ever run into Rousey in person, sounds a lot like a real life Rocky 3 situation.
Rocky beats Creed, gets a bunch of hand picked fights, becomes super famous rich and the center of a media circus, Lang destroys him. Her face in that roundhouse kick photo looks like Rocky after Clubber clubbed him.
I don't know how much exposure she has had overseas but she has been literally EVERYWHERE in the US. I'd really hate to be her next opponent. Pity the fool.
@rjejr
I'd only hate to be her next opponent if she decides to get serious again. It's pretty obvious she was loving the Hollywood fame and getting caught up in that lifestyle. And as you basically alluded to she definitely bought into some of her own hype and she paid for it. Went in with zero respect for an actual fighter and paid the price.
I'm interested to see where she goes from here. I do have a lot of respect for Ronda Rousey because she can dish out punishment and she did stand in there against Holm and take shots before the kick that would've put any other female fighter down for the count. Thing is, prior to this fight it definitely seemed she was planning her post UFC career and was very close to moving on. Now that that dream of retiring undefeated as the greatest, most dominant modern day fighter is gone, and probably some marketing opportunities along with it, I could see this going either way. She's still popular enough that she could do well in other areas but she was a fighter first and at one time very serious about it. She may hear the talk now and want to prove the doubters wrong.
@Gamer83 "She may hear the talk now and want to prove the doubters wrong."
That would be my first thought. Plus, Playboy isn't doing nudes anymore so she can't make a lot of money that way. No disrespect to her or any other woman, that's just reality. If you are an attractive woman you can make money. And you don't have to be good at anything, it's called reality TV. To this day I still don't know why the Kardashians are famous. And the Anna Kournikova virus wasn't spread b/c she was a great tennis player.
I do think she fights again, maybe even a rematch, like in Rocky 3, or she could become an action star and keep her clothes on. Either way, her 15 minutes aren't up yet. At least I'm not telling her they are. "any other female fighter" you say? I don't want to volunteer to see if it could put this male out.
@Unashamed_116 Ummm that's two different companies. WWE games are not EA games so the Madden/EA curse doesn't count. WWE games are done by 2K games.
@Tasuki Indeed, but isn't it mainly due to being on the cover of sports games? UFC isn't Madden, but I'm pretty sure people aren't suggesting it's just an EA thing, especially since the same "curse" would've been equally relevant back in 2010 when Brock Lesnar appeared on the cover of (the THQ produced) UFC Undisputed 2010, lost his title within months and had to retire the following year due to his diverticulitis. Also, I'm pretty sure it's largely on offshoot of the Sports Illustrated cover jinx, based on the same overarching theme of cover stars being at the peak of their careers, and if you're really at your peak, there's nowhere to go but down.
Ouch, that kick looks like a one hit knock out.
I think she we will still knock me out with 1 punch or kick anyway. I would be really sad if you charge the cover after 1 lost fight.
Let's not forget Jordan Henderson was on the FIFA 16 cover in the UK. He's been injured for months now.
"Round-house kick" or a "Round-rouse kick?" Alright! Ok! Ok! Alright guys it wasn't that funny!... I'll just...
show myself out.
@Unashamed_116 I have just heard of it pertaining to EA cover athletes, but I guess it could still carry over to other games.
Now, now, EA planned this. It will come out today that her trainer died right before the fight started, and she wasn't focused on the match.
In the coming months, Apollo Creed is going to train her, make her faster, quicker, and get back the eye of the tiger. Then she'll knock out Mr. T in the 2nd round....
Or at least that better be what EA's thinking with this soon to be retired paper champion. Looking at the history of the UFC, once someone loses once, usually they are no longer a ticket draw.
Don't worry guys. She's fine, really...
And we all know what happened to tiger Woods!
@LieutenantFatman It was...and broke her jaw too. Aauuugghh....
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