If you’ve been unfortunate enough to watch British television over the past ten years, you’ll be familiar with the Go Compare guy – a chubby dude with a fake moustache who performs opera in a variety of weird and wonderful scenarios, informing unwitting consumers about its insurance evaluation website. This new PlayStation 4 Pro ad is basically that.

While the manufacturer may not want consumers to go compare with competing premium consoles, this is actually the first time (to our knowledge) that the platform holder has promoted the supercharged system as a standalone entity. There have been various trailers, and the system’s featured in multiple game ads, but it’s never taken the spotlight quite like this.

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It’s probably a sign that Sony feels more comfortable talking up the advantages of the refreshed hardware now that consumers appear to have wrapped their heads around how this whole “mid-gen upgrade” thing works. Terrible ad, though. 

[source youtube.com]