The Internet Thinks Microsoft Will Buy SEGA Next

Half-Life 3 confirmed?

Microsoft want to monopolize the industry and need to be stopped

If MS will buy SEGA, I'll sell all of my Sonic merch and remove Sonic games as a protest. Keep those greedy green hands away from the blue hedgehog, xboxers.

What a waste of money! SEGA haven’t been relevant since the late 90’s

I’m 99.99999999% sure that this is all a big joke. The fact it’s getting traction probably says a lot about Twitter rumours being reported widely by video game journalists.

And buy Atlus in the process? Nooo, thank you!

@get2sammyb Everyone is losing their minds. I honestly doubt MS is even considering Sega. I know they have deep pockets, but I don't think they're going to keep throwing more cash away. This recent acquisition is probably it for a long while. At least in terms of buying up publishers. Lol.

NOOOOOOOOOOOOOOOOOOOO!! i will cry so hard if i cnt play Yakuza any more

As i'm playing judgement at the mo, the thought of losing puyo puyo to ms is terrifying...

This is moronic.... MS just spent $7.5 billion, so I doubt they are spending more money on the Xbox division anytime soon... Again, this is just moronic.

Also, stop buying big publishers for god's sake... either build your own studios from zero or buy small ones and nature them into greatness...

@AJDarkstar I mean, if there is some big Xbox announcement from SEGA, it would probably be the form of the rest of the Yakuza games coming to Xbox Game Pass - especially since 0, Kiwami, and Kiwami 2 are already there plus Like a Dragon becoming a Series X|S launch title.

But yeah, this is HL3-confirmed-level internet-ness.

Somehow though it could have a small percentage round it as they have taken a lot of interest in yakuza!!

If this happens, i think id be done woth gaming full stop. It would be anti-consumerism of the highest order.

For what its worth, im convinced that Microsoft have at least humoured the idea as a route into Japan. The reality is that it probably wouldnt happen. But who knows. 2020 is mental.

Microsoft have enough now. 23 first party studios. They dont need to monopolise any more of the industry

@Arugula Because both companies like to pretend to cheer for the other in public and this would be hard to sell as anything other than what it is.

No they won't. Sega won't do it l. Zenimax was losing money fast, that's probably the only reason they took up Microsofts offer in the first place.

Isn't there anything that prevents Microsoft from simply buying out the market share?

They may have purchased the rights to Sega games as exclusives, but I doubt they purchased the whole company.

The imagery of Persona 6 being a xbox exclusive is quite funny and sad at the same time. If I were running Xbox I would definitely do it though, it would probably make them real contenders in Japan. Nothing will surprise me when it comes to Microsoft's bottomless wallet 🤷

Ugh, shin megami and persona in microsoft's hands, what a horrible thought.

@Rob_230 How is it a monopoly? There are still 100s of game studios left still making games for Sony.

So it's probably done , those people are doing what disney is doing

@Boxmonkey Clearly not true. Alien Isolation, Total War series (creative assembly), Yakuza franchise (and spin-offs), valkyria chronicles, puyo puyo and hatsune miku (more niche perhaps), football manager, and SMT series, including Persona series (Atlus) say otherwise.

Sega are one of the most precious and relevant companies in gaming. They are way more than just Sonic the Hedgehog, who is having his own resurgence with titles such as Sonic Mania and Sonic Racing.

It's OK I still have my mega drive panic over

Would be a shame if it did happen, Microsoft should focus on creating quality games with their own studios instead of buying up more. Obsidian could create a RPG that rivals Elder Scrolls, 343 could create a Halo game that rivals the original Bungie trilogy, etc.

@Grumblevolcano Well, they can now actually have Obsidian make an Elder Scrolls game if they wanted to.

This is one of the tipping points that may make me switch to Xbox if it happens. This would mean Persona would be on Xbox

Then Sony needs to rescue Sega and buy them and Konami too

"Ms needs to build a development studio, and make their own games from the ground"
This coming from people who dont even bother cooking dinner from scratch. Yet they want something as intensive as a game/studio to be built from the ground up. Like the ps5 is full of new experiences. Spiderman: mm, demon souls. Right, something "new"

@GamingFan4Lyf Yeah,when Valve learns how to count to three.

@rachetmarvel I wonder if Valve's accountants skip the number 3 when counting that Steam money....

Not a chance in hell...but it'd be funny.

If that happened I would definitely switch from PlayStation. Persona is in my top 3 favourite franchises.

That being said I don't want to go back to Xbox unless I was forced to, and that's exactly what they're trying to do.

They couldn't beat Sony so they're resorting to a monopoly instead and people call Microsoft Pro consumer?

I find it so hypocritical that Xbox fanboys have done nothing but protest exclusives for years as being evil and anti-consumer and now they're the best thing ever and they're championing Microsoft to buy even more?
Where's all the "anti-consumer" comments now, huh?

I've said it before and I'll say it again, they only protest something when they don't have it. And that smug Phil Spencer even stated, quote, "exclusive are anti-consumer and counter to what gaming is all about" all the while he was planning this?

What a liar and a hypocrite! I'd rather not return to that community if it can be helped. They call PlayStation fans toxic when they are far worse.

@Arugula Eh?!

@Juanalf Or they could, I don't know, get one of their existing developers to make a new JRPG.

🙄

@SuperSaeko Cheerio!

@Royalblues Mate, if Xbox weren't so dire this gen we wouldn't be giving them *****. It's their own damn fault.

Oh and if they win next gen it won't be due to talent but simply because they have more money than the competition.

That's not something to celebrate is it!

😒

@Royalblues Oh dear.

I had a 360 last gen but only because everyone I knew had one, none of the Xbox exclusives did anything for me.

I love sp games and this gen PS4 has been the best place to play. They're far more than merely interactive movies, far far more. Just showing your ignorance here.

Microsoft can only win by getting out their cheque book. Nothing to gloat about really.

@royalblues you are aware that fanbases are not a hivemind right? Just because someone was irritating you somewhere, it doesn't render the seperate thoughts of other people invalid.

@Sebatrox Sony doesn't have $$$ to buy EA. As of now EA market cap is 37.84 billion USD.

That would be a huge deal.
Sega is a strange and magnificent beast though, operating arcades, an idol company, producing toys and action figures....I don’t think it’s that simple to acquire Sega and I don’t think they want to be acquired.

But yes, THAT would make me get an Xbox

@Luminous117 why not? They were close to also buying WB Games

@get2sammyb why even report this at all, then?
There's clearly no basis whatsoever, just a couple of random people tweeting wishful thinking.
If there's no reason to believe it and you don't either, why report? It's not a good look for you.

@Boxmonkey check each year’s metascore by publisher and SEGA is regularly in the first 3 positions

Part of the internet also believes the earth is flat, that Michael Jackson and Prince are still alive, that the moon landing was fake but human walked on Mars several years prior to the so called fake moon landing. I wouldn't get too excited by those rumours... Especially on a Sony news website. OMG! Microsoft is stealing our games!

@AdamNovice Monopoly? are you saying Sony cant compete with their excellent game studios? Nintendo is doing great with very little AAA 3rd party support. Monopoly .. far from it.

This would be a shame if true. I can't really understand why anyone is happy with this. Microsoft are trying to take over and control the market which will only reduce quality in the long term. If they continue on this path all they're doing is taking stuff away, not adding anything.

It's a shame they didn't stick to buying smaller studios and help them grow. That's a much healthier way forward for all of us.

Nobody has cared about Sega since the Dreamcast so what

@Boxmonkey you never heard of Persona 5, didn't you?

People are giving a couple of speculative tweets from random people way too much credibility.

Most Xbox gamers are quite smelly which puts me off buying one of their systems, but if they continue to buy up developers I may have no choice. It's annoying because I'm quite a clean person.

Wow,just like with the bethesda news,some people here are talking smack about sega,saying that are no more relevant,well excuse you,for not enjoying gems,like Valkyria chronicals,and Persona.
This news,is most likly fake,so stop being salty people.

If Microsoft buys SEGA I will buy an xbox the very next day and paint it to look like the Dreamcast or the Mega Drive.

@Royalblues We will never stop laughing at the bro gamers that thrive on Xbox.

Gods, whichever bored /v/ troll came up with this nonsense is laughing their arse off now it's actually getting some traction.

Sega is japanese. A buy-out by an american company is highly improbable. Microsoft could buy timed exclusivity of some hot properties from Sega/Atlus though.

Also, I hope Bethesda will not be the next Rare.

I highly doubt this can happen.
The games are too big in Japan. Going Xbox exclusive will make them lose a huge market here.

Lol so we do understand microsoft is making games available for evryone across all platforms, sound like a bunch of haters. Amazing how bent you get about a game being on or owned by another company, especially when the goal is for everyone to be able to play games, glad y'all have a place to all agree about fake news and be mad about nothing lol sounds kinda toxic

It might not be Sega, but it will be another publisher. MS is gonna buy up the majority of the third party publishers and then it can dictate whats released on Playstation. Yall can brush this off as nothing, but Sony is in trouble. This is a dirty move I didnt think MS would do, but here we are. I feel bad for Sony because theirs nothing they can really do to counter this.

@Ken_Kaniff even though microsoft has tried to get PlayStation to stop exclusives and do gaming for all but they refused soooo, plan b lol if PlayStation can pay all tgis money to keep games off xbox ....then microsoft can play the same game by buying companies that make games, they found a solution to the issue. Business is business.

Buy Sega so the Series X can have the hit sequel to everyone's favorite game as an exclusive.

Sonic 12, the sequel that everyone asked for to Sonic 06.

If Microsoft buys SEGA/Atlus then I will be playing more on Xbox. I follow where Atlus games go!

It would be great for Sega. New Sonic, Crazy Taxi, Skies of Arcadia, Panzer Dragoon, proper Phantasy Star etc etc

I think PlayStation should buy Epyx, so they can monopolize the Summer Games, Winter Games, California Games collections...

Sony just can't compete...
I now want an Xbox not going to lie

If any of the big 3 should buy Sega it should be Nintendo.

@get2sammyb I'm in!

Put it all on PC Game Pass... and I am ok with that.

Nah, they'll but Take Two next!

@ZipperDragon You mean pay for development fund the game? Why should they not get the games they fund?

All the people whining and crying over Microsoft buying Bethesda and calling them greedy are full of 5h17, if Sony had bought Bethesda they'd be rubbing it in Xbox owners' face and screaming how Sony is genius and applauding their acquisition 🙄

I want to try gears of war panchinko machine from sega 😃😛

I like the comments saying Microsoft can't afford sega as well. They have 15million members to game pass now ,even if half of them are paying monthly it's a hell of a lot of money each month

@ZipperDragon Oh I agree its brilliant by MS. Its their biggest strength. Their gonna slowly take the market away and bit by bit tighten that grip around Sonys neck with their deep pockets.

Some people here
have no idea what they're talking about

Probaly Becuase they can't see through all the tears 😂

@Martsmall trillion dolla company
And just spent triple phonys 2019 operating profit
And its pocket change to them

@rockman29 can i borrow some of that salt
I've run out

@Rob_230 Two days ago Xbox didn’t have any games, now they have a monopoly. That’s a bit dramatic. I’m sure Xbox would love to have a Japanese presence on their system. I know a lot of people would prefer them to nurture a studio from nothing, but that could take decades. Why do that if they have the money to get a foothold now.That said, I don’t think this is happening. If they did happen to get Sega, people are more than welcome to protest by not buying an Xbox. Personally, I’ll continue to buy all the systems and play all the games.

"a select few" 😂😂😂
I guess Yakuza being a launch title is more of an indicator of a possible deal, than a blue controller, but not in any way worth anyone's attention.

@Boxmonkey SEGA publish or develop loads of games, some of which are excellent.

@tatsumi this is a good point.

OK so first - I really think this is utter nonsense and can't imagine how Xbox's next move after spending 7.5 BILLION dollars on an acquisition would be to do it again.

But - if we're entertaining the possibility - then, well - I'd be buying an Xbox pretty damn quick! Have to admit I love that Shock Blue controller. It's gorgeous.

Gotta say, the reactions from the rabid fanboys on here is sitting on that fine border between funny and depressing. Get a grip folks.

Microsoft golden touch will Ruin Bethesda and Sega, just look at the Clippers LOL

@Ken_Kaniff
Not something we should be cheerleading. Not when MS does it, not when Sony does it or if Nintendo were to try. They keep buying up all the publishers it does eventually lead to a monopoly. Not there yet but that's where it's heading if things keep going this way. Never a good thing for consumers.

Just buy the back catalogue that Sega have ignored for years and bring some classics back.

I don't understand the argument that says Microsoft spent 7.5 billion they can't spend anymore, who's going to stop them?
Also team xbox has been trying to get back in the Japanese market, not saying they are buying them but I don't think it's crazy if they want to.

@Gamer83 Oh im not cheering for the move. Im more in shock. I never thought MS would go this route. The dont need gaming like Sony does. But I guess MS is not one to accept defeat.

@Ken_Kaniff
I'm not really in shock given the endless amount of money MS seems to have but even as somebody who is a fan of Xbox I'm not big on this and find it concerning. I have no problem with MS, or Sony or Nintendo for that matter, locking up a studio its worked closely with over the years or rescuing one that has a lot of talented devs but may in danger of shutting down. Buying up an entire publisher the size of Bethesda? I mean, hey, MS can flex and I'm not going to hate, but I really don't want this to be a trend, it's not good for the industry. And so there is absolutely no confusion I'll be saying the same thing if Sony somehow finds the money and decides to respond by buying say Capcom or SquareEnix.

@Gamer83 Oh im with you on that. Buying studios is one thing, but this...this turned my stomach when I read that. The only thing Sony can really do is buy up more talent and ramp up its first party production and hope MS doesn't make another seismic acquisition like this again. Because even if Sony could afford Capcom or Square Enix, it still wouldn't make the impact that buying ZeniMax did. To me theirs only two other publishers that could make that kind of splash and thats Activision/Take-Two. And I only believe MS has the money to afford them and not cripple their capital.

Isn't there some kind of Japanese clause that Japanese companies can't be bought by foreign nations or something similar? Or have I completely imagined that.

Damn, Sega would be an epic purchase - Sonic under Microsoft would return to mario levels.
Im sorry but Gamepass is looking unreal, im 100% getting a series S along my ps5

@Medic_Alert It wouldn't necessarily be bad for consumers. How about this. Sony copies Game Pass by putting all of their 1st party games into PlayStation Now. Both Microsoft and Sony put all their 1st party titles on the other's console for purchase at full price 6 months after release on the 1st party console. Sony and Microsoft both use their 1st party titles to differentiate and give people a reason to buy their platform, but those who don't buy their console can still eventually play the games. Netflix sells all their TV shows on Amazon and iTunes, but they still have 180 million subscribers.

We could come to a point where the only "exclusive" you need on your platform is the subscription service that allows your customers to play all your games at one affordable price.

@nookie_egg I've heard there was something like that. Maybe they have a long term partnership rather than an outright purchase.

@PullnPray Exclusivity deals I'd expect. Maybe releasing everything on gamepass day 1 🤷‍♂️ Glad I didn't imagine it though.

@dychomir I mean, wheb roger ailes or whate er his name was had ownership, they probably only made the playoffs like 1 time that I can remember (they put the lakers and kobe out interestingly enough) and they havent been a lottery team since ballmer has been the owner.... He should have fired doc rivers though, he's the only coach capable of that type of collapse.

@pimpjuice yakuza is now on xbox anyway and new one has timed exclusive launch on series X after all the years partnership with Sony this is how sega says thanks kick in the balls

@Royalblues That was playful banter. I initially had a longer version with "manchildren" for Nintendo and "weeaboos" for Sony but I thought it was funnier if kept short and sweet. I overestimate your capacities. My bad.

Your need to overprotect Xbox while trashing it yourself is quite funny though. It's like "you need to have spend x amount of cash on xbox before you have the rights to mock it". You should assume yourself, mister Mienfoo and not hide behind a Nintendo avatar.

Btw, brogamers will never be a pc thing because they need a functioning brain to build one 😉

Find it hilarious that some of these comments made their "account" today just to comment on this ONE article and then leave XD. It's really sad to see

@Rob_230 I'm with you on that. If they did I would probably give up on gaming, and just stick with the old stuff.

@Royalblues You don't need to worry about your intentions though, your insecurities are very easily perceived. The butthurt is strong in this one.

I have to give it to you, you are quite amusing to read.

First time I see someone trying to take the moral high ground saying Pokemon is way more serious/mature than anime girls/waifus lol.

I should change my avatar to Master Chief because I like moto helmets. /s

Anyways, everybody knows that Kubfu is the superior Kung fu Pokemon. Get with the time!

@NomNom
I dunno, but I dread to see what the future holds. What good is competition if all you need to do is throw large sums of money , instead of creating new ips and new studios?

I really hope this doesn't turn monopolistic and starts to mimic the video streaming wars with a few huge conglomerates owning most studios.

@TJ_Xboxer
Purely conjecture , you don't know that.

@Nash_1 that is what I am most worried about as well