You may have noticed, but Sony has a lot riding on Horizon Forbidden West. The company has clearly invested exorbitant sums of money into the PlayStation 5 and PS4 exclusive, and so the marketing machine is absolutely chugging right. Case in point: Aloy just got her very own Twitter emoji, which we suppose is becoming fairly common for major game releases these days.
The emoji appears whenever you post about #HorizonForbiddenWest, and has already got the game trending – well, certainly on our curated list, anyway. We assume this will stick around right through launch, as everyone begins sharing their Photo Mode screenshots online. How are your hype levels with a week left until release?
Remember, you can now pre-load the game on PS5 and PS4, and if you need a reminder of the story, you can read our Horizon Zero Dawn full story recap.
Comments 26
Oh boy, advertising!
Ahh, she’s just big-timing it now… I’m out! 😁
So what? Halo’s had its own emoji for years! 💩
Edit: Just gonna add that this is a joke! Halo’s alright.
@Bentleyma lol😂.
okay. This does not interest me
@Aramius So why comment?
Looks more like Ryo Hazuki in a red wig to me.
I’ve just realised that you’ve tweeted solely the name of the game. Big Ed Balls tweeting Ed Balls energy 😂
Perhaps some investment in figuring out VRR to catch up to the rest of the technology industry would be money better spent. Or even seeking pathways to increase materials needed to meet demand for the Ps5.
Horizon has enough hype to sell itself at this point. A Twitter emoji is just lame. Are we getting aloy lunchboxes or limited edition cereal next?..... Jesus
I still haven't played the first one yet, sat in my library, digital pile of shame, will have to try the first game before even thinking about this, haven't had a super close look at both side by side but not sure there is a massive improvement visually, says more about PS4 than an early cross gen game for ps5 though
@AdamNovice I assume he comments, because that's what the comment section is for. To share their thoughts on the nonsense they just read...
@Bentleyma
Yeah and the Halo emoji is Infinite 😂
@KundaliniRising333 It's just a Twitter emoji why bother commenting if you have no interest in it, just move on
Also no surprise that you think a marketing department's budget is linked to the software and hardware one.
Bah. This is nothing. We want Herman Hulst's next Twitter profile pic to coincide with the launch
'Red head redemption'. Well played, Sammy.
I'm trying to finish up HZD before the 18th, and the more I play, the more excited I get for Forbidden West!
This news has changed my life.
My hype is through the roof! Let's GO.
@Bentleyma I don't see a Crossfire X emoji though.
Kudos to Sammy for the subheading of "Red head redemption." That was worth a good little Friday guffaw.
Neat-o.
I hope I can finish Death Stranding before release.
Twitter is a horrible place. Hopefully Aloy can make it out alive.
@Uncharted2007 She needs to be as sterile as possible or she might get cancelled.
I don't care about the article content. I came here for the sub-header
Or alternatively. How's about instead of promoting Twitter. Start telling people to abandon it. Just an idea.
Twitter is great. I only use twitter and Reddit,
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