ReedPop is looking to "re-establish the traditional E3 week" next year as it confirms the physical show will return to the Los Angeles Convention Center on 13th-16th June 2023. The first two days will give press outlets the chance to get their hands on the latest upcoming titles from the world's biggest gaming companies, and then the general public will join the show floor.
In partnering with ReedPop, the ESA wants to deliver on three objectives as it returns E3 to a physical event:
- Make a better business event where it's easier to connect, meet and conduct interviews.
- Make a better consumer experience where there are things for fans to actually do.
- Partner, support and be friends with everyone announcing games in and around E3, irrespective of whether they're actually in the convention center.
VP of gaming at ReedPop Kyle Marsden-Kish said: "E3 is one of the global gaming industry’s few opportunities to come together, unite as one loud voice, and show the world what it is creating. Our vision is to reunite the industry by re-establishing the traditional E3 week, bring back that spark, and restore E3's role as a truly magical global showcase event for game creators and consumers."
For the press, there'll be half of the entire convention center dedicated to quieter and comfier booths where journalists can concentrate on playing upcoming games for coverage, and then network off to the side with industry members and writers from other outlets. Before, during, and after the show, business attendees will also "receive data, insight, interviews and analysis direct to their inboxes and in print".
For the fans attending, indie games and publishers will be more easily accessible and there'll be presentations to watch both in person and online. Those aren't the big publisher showcases, which are said to take place starting the Sunday before. E3 will try to officially partner with as many of those as possible. E3 2023 will "reunite the global video game industry for a week of titanic AAA reveals, earth-shaking world premieres, and exclusive access to the future of video games," a press release explained back in July.
What do you make of this approach? Share your thoughts in the comments below.
[source gamesindustry.biz]
Comments 18
Unless PlayStation are there, it will never reignite that spark for me. Plus, I think a lot of publishers have realized how much cheaper and more efficient it is to hold digital presentations on their own terms. They've opened Pandora's box and there's no shutting it now.
I love E3 week, and despite the convention not being what it once was, and really hope it comes back in some form. A whole week of video game announcements was always so magical and exciting, and I love watching all the conferences, even the reallyyyy bad ones.
However, I just can't see Sony returning to this. It's not like Sony just do their announcements at a different time of year now, they basically NEVER do any announcements. It's been over a year since their last showcase, and even that wasn't anything huge to write home about. Sony are taking it slow and steady with their announcements, and the idea of one big blowout event seems to be the antithesis to their current way or working. I can't see them going back to E3 anytime soon.
E3 was fun when the general public were there, to see their reactions to games but mostly to see their reactions to the bs publisher's tried to pass off. It was also really useful to highlight when publishers clearly planted influencers in the crowd who'd scream like hysterical children over the most mundane announcements because their showcase was lacking.
Reedpop getting involved instantly negates any interest in E3 getting resurrected though.
Thank god, because Keighley’s Snore Fest has been terrible the last 3 years.
I would welcome the return of e3. I preferred that experience.
Eh, good luck with that. I still feel like E3 2019 (featuring "Breathtaking" Keanu and Internet waifu Ikumi Nakamura) ought to be considered the event's swan song.
Need Nintendo, sony and ms to make it happen…
No PlayStation, no E3.
So E3 is (still) dead.
Thank god its back, can't wait. Its much better when the whole industry comes together
they need sony and nintendo
@BranJ0 I think it's to do with Sony announcing the entire 1st party PS5 lineup for the first 2 years of its lifespan outside of ports/remasters/remakes where the originals can be played on PS5 via backwards compatibility in the 2 2020 showcases resulting in a potential infamous E3 2018 type situation. With the last of the bunch (GoW Ragnarok) releasing in just over a month, if Sony does one later this year there's the potential to have a showcase mostly full of surprises.
E3 doesn’t make sense. Everyone dukes it out for attention...people will remember the big reveals & the rest get buried.
I miss E3 but I also feel like the industry's moved past it now. I kinda expect this to go down like a deflated balloon
@RBMango Couldn’t have said it better myself. As much as I used to really enjoy and look forward to E3 every June, you’re 100% correct in everything you said.
Nostalgic for E3 obviously.
But for me personally it will be of minimal interest unless Sony are there.
They need the big publishers for E3 to be successful, and convincing them to prepare big presentations is probably the greatest challenge.
Personally, I hope they figure out how to make it work. It's great to be surprised with a new game coming soon out of nowhere, but given that publishers are barely sharing any news (especially Sony) and that most AAA games continue to take years to develop, it would be nice to pack it all together in its current state for us to see how development is going.
I'm in for another classic E3!
Show floor needs it’s own focus and coverage. Livestream ‘pre E3 conferences’ were just overshadowing it completely ; so much that hardly anyone cared about the actual event.
I'm sorry but without PlayStation or the other big publishers, the 2023 event is dead to me.
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