Capcom is setting the bar high for its upcoming fighting game, Street Fighter 6. Obviously, the publisher will want all of its games to be big hits, and the series has always sold reasonably well. However, by positioning this title as a fighter with mass appeal that'll evolve and grow over time, Capcom is looking to take Street Fighter to the next level. Haruhiro Tsujimoto, the company's president, says the team is aiming to sell 10 million copies, which would put it easily above the rest of the series.
In an interview with Famitsu, Tsujimoto says that Capcom has successfully grown its other key series, like Resident Evil and Monster Hunter, with the latter even targeting 20 million copies now that it's broken out in the west. "Street Fighter V has already sold over 7 million copies, so if we can make use of our digital sales experience, we should be able to aim for 10 million copies with the next game," he says. "That's why we're trying to do everything we couldn't do before with Street Fighter 6 – that's why we're where we are today."
If the new game is able to leapfrog Street Fighter V's 7 million sales, it'll become the best-selling game in the series; 10 million would put it at a comfortable lead. Given the growth of the digital market over the last few years, Tsujimoto seems confident that the game will achieve its goal, and that it'll still be selling steadily several years after release.
We think Street Fighter 6 is in a great place to reach a wider audience. After recently going hands-on with the game's single-player modes, it's clear this title will be the full package at launch. With such positive buzz surrounding the game since its reveal, its success seems assured — we expect it'll reach that 10 million milestone, and probably even go beyond it.