We try to keep an open mind here at Push Square, but we almost fell out of our chair when the following number came across our social media timeline. Blizzard, one of the world's biggest video game publishers, is trying to drum up hype for Overwatch 2's upcoming Season 13 by seemingly marketing directly to feet enthusiasts.
On X, the official Overwatch account posted the below to its 3.5 million followers, accompanied by the caption "Yatagarasu Kiriko has GRIPPERS???", before focusing on the altered feet of the character Kiriko. Further, the account urged fans to "drop a [foot emoji] if you're hyped for Kiriko's new skin in Season 13 [stars emoj]".
The official Overwatch Esports account tried to gas this play up, but the clip was overwhelmingly met with shock and bewilderment. Like all internet users, we've encountered some of the more out-there elements of the Overwatch fan community before, but as the kids say, posting this on main is wild.
Are you surprised by this marketing ploy from Blizzard? Does it make you want to jump back into Overwatch? Let us know what you think in the comments section below.
[source x.com]
Comments 22
I guess that’s the overwatch 2 audience for you or the marketing team at blizzard are just really desperate and out of touch 🤔
there’s so much wrong with this game
They're getting pretty desperate...
Sorry Blizzard, but hornybaiting isn't gonna save your game. Those people you're marketing to would rather look at "specialized animated content" than play your shoddy game.
Sorry, just thought of a corny joke.
I see they're now appealing to Quentin Tarantino fans.
Blizzard sure is desperate
Give the people what they want.
In before $25 DLC to remove Crocs from all characters.
Whatever floats your boat…I guess.
@HotGoomba Oh, absolutely! I agree that’s way better than the game.
@Boxmonkey Apparently they think this is what people want…
They just have nothing left. I used to play loads, dropped it cause of the Blizzard mess. By most accounts, it really fell off a cliff and this really doesn’t give off the vibes of a thriving team.
I always complained to my family how there was not enough attention given to feet in Overwatch so I'll definitely give this a go
@HotGoomba "but hornybaiting isn't gonna save your game"
But isn't that who most of the overwatch fandom is? 😂
@nessisonett Concord existed to emulate this. So... Does that mean Concord was successful 🧐
Diabolical.
Absolutely diabolical
Never forget that Blizzard had refrigerators in their offices fitted with padlocks because without them female employees were having their stored breast milk stolen. That's not even part of the directed sexual harassment allegations, that's just how freaky blizzard devs are!
"Plantar fasciitis" special edition skin incoming...
Didn't know Tarantino was on the board at Blizzard.
We don't need to buy the game to find this content. 😆
So Blizzard just copy & paste what Capcom did to Juri.
I still play Overwatch quite a bit, I enjoy the fact it's a jump in jump out game, I bought the original Overwatch 1 and play Overwatch 2 now.
But I have not and will not spend any real world money on cosmetic downloads, screw that
🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶🦶 KIRIKO GRIPPERS LETS GO BOIS OVERWATCH 5EVA
Leave A Comment
Hold on there, you need to login to post a comment...