
Sony will run a PS5 price promotion in China to coincide with the country’s Singles’ Day, an annual shopping event somewhat similar to Black Friday. During the promotional period, fans will be able to nab a PS5 Digital Edition for as little as ~$390 on current exchange rates. There’ll also be a zero interest monthly payment option for those looking to purchase the platform in instalments, too.
Perhaps most interesting of all, though, is how the platform holder is promoting this deal alongside upcoming gacha game Infinity Nikki. While the open world dress-‘em-up currently doesn’t have an official release date, the developer has been taking registrations for an forthcoming closed beta test on Sony’s console. Across all platforms, almost 30 million players have pre-registered for the release.
In other words, this game is going to be massive, and clearly the PlayStation maker has already identified that. To be fair, it is running other promotional banners for Black Myth: Wukong and NBA 2K25, but the fact Sony is advertising Infinity Nikki like this suggests it sees huge potential in the title, particularly in Asia.
Games like Genshin Impact and Honkai: Star Rail have become among the most played on the PS5 in Asia, and their popularity is unprecedented. Wuthering Waves, another highly popular gacha game, is also expected on the PS5 in the near future, and it’s a game Sony promoted heavily at its ChinaJoy booth earlier in the year. Expect it to market that title extremely heavily, too.
[source x.com]
Comments 16
Manifesting for the obligatory "not for me" comments any day now👂
@Pushsquarian this is not for me. Wink wink.
I have two nieces between 8-10 years old. This game is made for them.
So why the live service push in the US and Europe. They are going to make absurd amounts of money from China alone. If they love their lotto games then give them what they want.
@Nyne11Tyme Because live service is also huge in the west. Have you seen how popular Fortnite is?
I only played the beta, but I'll take Nikki over Fortnite and Overwatch every day.
I don't care for this gacha game. But it's interesting to see that Sony rely more on China market for PS5 sales compare to Japan who pretty much became Nintendo / handheld market only.
But outside Black Myth Wukong, i wonder if single player games like FF, GOW, RE, or MonHun are popular in China...
Sigh.... 😮💨
The gacha mentality from Chinese players.
@get2sammyb Never heard of it. Is it any good?
@PuppetMaster Well it's not just that, China has over a billion people in it whereas Japan only has about 120 million last time I checked. Also Japan has an ageing population with less and less kids being born, so fewer up-and-coming new customers to get into gaming. You see it all over the world, China is the US's biggest exports market after Canada and Mexico, two countries it directly borders.
@get2sammyb but interest has capped. We aren't bringing in millions more gamers each generation. There is proof of a ceiling in total players. If we aren't bringing in more and more new clientele and the major Live Service games are established and consistent, not to mention the amount of time players have already spent building their levels and characters, how does a new entry take away millions of players from something so well established? I'd argue the ship has sailed on creating another fornite or CoD and the sooner the industry realizes that the better.
I swear I only heard the term 'gacha' a few days ago and suddenly I'm hearing it everywhere. And I still don't really know what it is...
@PapaGlitch you know slot machines where you pull the lever and you have to get 7 bars or cherries to get prizes? it's like that but with video game stuff so costumes, characters, items etc
i bet millions of ps5 console sales in japan were shipped back to china to avoid china locked ps5 systems
@Pushsquarian after all consideration with all the games on offer at the moment on the PS store I’ve concluded that this game isn’t for me 😝
@Nyne11Tyme Go and have a look at the most played game on PlayStation, seriously go have a look. It's almost all live services, this is the list for the top 15 most played games in the last 30 days:
To be clear I'm personally not interested in most of these but facts are facts, live services are the most popular games everywhere the West included, pretending otherwise is just lying to yourself. And if we looked at revenue gained these would destroy the single player games I love.
Leave A Comment
Hold on there, you need to login to post a comment...