Geoff Keighley's The Game Awards, love it or leave it, is a big deal, allegedly the preeminent global entertainment event of our time. That's according to an imposing but useful graph shared by former Nintendo executive Reggie Fils-Aimé. The graph suggests that Keighley's reveals demanded more eyeballs than the Video Music Awards (VMAs), the Grammys, the Academy Awards, the MLB World Series, and the NFL's Super Bowl combined.
Commanding the attention of 154 million viewers, The Game Awards has come a long way in its ten years in this form. The various ways these numbers are put together are arcane and complex, but as the comments below Reggie's post point out, FIFA says the 2023 World Cup championship match "achieved a global reach of close to 1.5 billion viewers." While not entertainment, the state funeral of Queen Elizabeth II was observed by a reported 4 billion, making it the most-viewed media event in modern history.