SEGA, a subsidiary of parent company SEGA Sammy Holdings, has published its financial results for the nine months ending 31st December 2024, in which it cancelled Football Manager 25. Despite an 88% increase in profit for its Entertainment Contents Division (attributed in part to the success of the film Sonic the Hedgehog 3), net sales were down 8.1% overall, year-over-year, resulting in revenue of $2.1 billion.
GamesIndustry.biz sifted through the numbers, and SEGA Sammy says that part of the reason for this decline in net sales is the sale of Amplitude Studios in November 2024. The firm recorded a loss of $40 million after the developer purchased its independence.
That's despite the best efforts of Metaphor: ReFantazio and Sonic X Shadow Generations, both released in October 2024 and major earners for the firm. We imagine SEGA will continue with its transmedia mandate moving forward, as it sees a direct link between the success of both Sonic the Hedgehog 3 and Sonic X Shadow Generations.
Are you surprised that SEGA posted a loss after such a seemingly dominant 2024? Let us know what you think in the comments section below.
[source gamesindustry.biz]
Comments 16
I'm curious if Sega will get more revenue once they released the new Streets of Rage, Shinobi, Jet Set Radio, Virtua Fighter 6, and Yakuza Pirate.
Yakuza and VF, will turn this around for them.
Given that Football Manager 2025 was cancelled the results are unsurprising. Soccer is phenomenally popular outside the US.
And this is why they will be looking at their own subscription.
Didn’t one of their yakuza games go day 1 on gp also? (Could well be mis remember)
@Oram77 Isn’t the best selling Yakuza game around 2m units?
So we had a new Yakuza, Sonic, Persona 3 Reload, SMT Vengeance and Metaphor Re Fantazio and they were still down 😬.
@ChrisDeku And as a franchise?
I mean its a little less then last year but 2 billion in profit is still good. Seems completely unrealistic to be break record profit every year
@Toot1st it’s $2b in revenue, not profit.
Why would it be a surprise if we read the article? Its explained large parts of it are due to the loss on the sale of a studio that needed to be written off and the cancellation of FM25 which is huge. Perfectly understandable given that information.
@breakneck games aren't selling as well as you'd think? It literally says in the article the games are selling really well. metaphor exceeding expectations and sonic at least matching them. In a world where expectations are nearly always unreachably high, that's very impressive.
RGGs next game after Pirates should sell well. I can't remember the name.
It's incredible after a strong year they still don't profit.
But reading the article it's understandable.
Gonna need to start spamming sonic movies and anime
still not sure why fm25 was cancelled of they not cancelling the series.... they could have just done a fifa and made roster upodate out of it?
@ChrisDeku my bad i read that wrong
@breakneck not true. The quotes are directly pulled from the annual report.
Metaphor: ReFantazio is currently "exceeding expectations," while Sonic X Shadow Generations has "steadily increased its sales" and has surpassed two million units in global cumulative sales.
There's the quotes. Quite literally says "exceeding expectations." So the complete opposite to not selling as well as you'd think.
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