Take-Two Interactive CEO Strauss Zelnick says that while "the video game business will probably be on the leading, if not bleeding, edge of using AI", the entire concept is an "oxymoron". While the controversial tech is already being used to enhance the development of games, Zelnick says that firm guardrails are already in place to protect its valuable IP, such as subsidiary Rockstar's Grand Theft Auto series.
As reported by GamesIndusty.biz, during a recent investor call, Zelnick was asked about his stance on AI: "Machine learning, machines don't learn... [These] are convenient ways to explain what looks like magic to human beings. The bottom line is that these are digital tools and we've used digital tools forever. I do not doubt that what is considered AI today will help make our business more efficient and help us do better work, but it won't reduce employment."
With the upcoming GTA 6 set to break every video game sales record in history, it stands to reason that Take-Two would offer mutually assured destruction to anyone foolish enough to infringe on its intellectual property rights. Zelnick said, on AI being trained illegally on owned IP: "We're not going to do that. If we did, we wouldn't be able to protect our IP. So, of course, we're mindful of what technology we use to ensure that it respects others' intellectual property and allows us to protect our own. Apart from that, I can't think of any new guardrails that must be implemented."
Are you ready to embrace our seemingly imminent AI future? Do you take executives like Zelnick at their word that this misunderstood tech will allow the video game industry to prosper, entering into a new golden age? Let us know in the comments section below.
[source gamesindustry.biz]
Comments 9
Bow before the t-posing machines once they are unstuck from geometry. I swear we are doing everything wrong.
Ofc it's an oxymoron. It has nothing to do with intelligence at all. It is the name's catchy and "kewl" but it should be abbreviated to AML and not AI. Advanced Machine Learning. Nothing more nothing less.
"I do not doubt that what is considered AI today will help make our business more efficient and help us do better work, but it won't reduce employment."
APPLAUSE
“AI” is nothing more than specialized software or code that is programmed by man. It can be written to index large bytes of data from any database giving the illusion to the user it’s “smart.” The AI that people have been sold by movies is that of a quantum computing machine with organic elements. Anyways AI is nothing more than a tool or program that can be used to assist with workflow. The gaming industry will benefit from it as the AI tools can do redundant tasks which can be reviewed latter by the humans. So that the humans can focus on making the artwork and story mechanics.
Rockstar could use AI, be open about it, and the same people that complains about it being used on other games would still give them money.
AI doesn't actually know anything, it just looks at available sources and comes up with something plausible (which is frequently wrong).
A gaming business exec actually talking sense? Now that's an oxymoron.
AI worked wonders on the Grand Theft Auto trilogy defective edition nothing can replace the complexity of a human brain
It's literally already replaced people we've been getting reports for 2 years about and in some places caused a panic amongst management cuz the ai couldn't do the work and they needed people to come back
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