In retail's case, that theory doesn't work so well - hype has to be built, etc. But when it's a digital download, it works fine. Such is the shock and excitement we were struck with when we got word that Fat Princess would be available on the Playstation Store worldwide - apart from Japan, where release has yet to be confirmed - this Thursday, July 30th.
The game will cost just $15 in the US. No announcement on UK pricing yet but expect £9.99.
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