LOVEFiLM's Officially Heading To The PlayStation 3 Next Month.

The move's been described as "the most significant extension to date of LOVEFiLM’s direct-to-TV rollout". The corporate bods are presumably all slapping each other on the back this morning then.

“This is game-changing for LOVEFiLM and transformational for the UK home entertainment market as a whole,” said LOVEFiLM’s chief exec Simon Calver.

“PS3 already has a very large installed customer base of all ages, all of whom will soon be able to benefit from our unique combination of instantly available content, streamed through their PS3, as well as DVD, Blu-ray & Games rental by post.

"To become PS3’s partner for our service is a tremendous endorsement of the value, choice and convenience offered by LOVEFiLM.”

SCEUK's boss Ray Maguire was particularly chuffed about the venture too:

“We know there is a huge interest within our audience for film, and so the addition of LOVEFiLM to our current range of services is a very natural fit and one which significantly enhances the value proposition of PlayStation 3.

“LOVEFiLM has a proven track record of success and innovation in the film distribution field and is a very welcome addition to the PlayStation family that I’m confident PlayStation gamers will embrace enthusiastically.”

The service is set to launch on the PlayStation 3 next month. Current LOVEFiLM subscribers will be able to use the service as part of their current membership. Incentives will be offered to get newcomers on board.

Personally, we're all over this. It's huge news.

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