Apparently Jay-Z Is Working on NBA 2K13

Shout it from the rooftops

by Sammy Barker Tue 31st Jul 2012

Signs of a slow news day: we post the North American PlayStation Store update a day early, we spend the majority of the morning reading BBC live text updates, and we write an article about basketball just to give us something to do. Yes, folks, it’s been deader than a Dodo today.

So what’s new in the world of, er, basketball? Well, we couldn’t tell you much, but one thing we do know is that Jay-Z, hip-hop legend and part owner of the New Jersey Nets, has been snapped up as an executive producer on the upcoming NBA 2K13.

It’s unclear what the media mogul’s role involves, but publisher 2K Games sure seems proud of his involvement, plastering the celebrity’s name all over the title’s latest trailer. You should probably be impressed.

To his credit, Jay-Z has played a pivotal role in rebranding the once dowdy New Jersey Nets. At least, that’s what we’ve been told.

So, yeah – that’s some video game news for you, huh?

1
turtlelink
Tue 31st Jul 2012

Correction: they're the Brooklyn Nets now! Untitled

Other than marketing reasons, I don't see why they would make Jay Z an executive producer...

2
Splat
Tue 31st Jul 2012

This is the best news ever!!!

I'm just trying to make you feel better Sammy...

3
playlikemario
Wed 1st Aug 2012

i believe that Jay-Z is the most highly represented figure in the rap game and he is the most played and most mainstreamed artist i know whenever this negro comes out with new music they pay him on the radio till peoples ears bleed. so yes i see why they made this decision to go with him to help with the game. way to go 2k sports.

PSN id: BiGjohnBlaze84 (come play)

4
ThreadShadow
Wed 1st Aug 2012

What an arrogant looking person. Arrogant or braindead, actually looks like it could go either way. That picture makes me want to slap him. Arrogance does not equal "cool". Come back when you're a real man. I think I'd stay away from anything "produced" by him.