Update: As expected, this week's Champions League ties were absolutely plastered with PlayStation 5 promotions. Here's a screenshot from Chelsea's match against Bayern Munich, courtesy of BT Sport:
The empty stadiums due to coronavirus may be desperately depressing, but at least that PS5 promo is looking tasty, eh?
Original Story: The UEFA Champions League kicks off again later this week, with the tournament adopting a condensed format after it was postponed back in March due to the coronavirus pandemic. But why should this matter to PlayStation fans? Well, PlayStation has long been a key partner of the Champions League -- and the returning tournament is set to signal the start of Sony's mainstream marketing campaign for the PlayStation 5.
The PS5 logo will no doubt be on full display during matches, but the partnership may extend much further than that. Depending on when we actually get a confirmed release date and price point for the PS5, advertisements for the next-gen console are almost guaranteed to show up during halftime breaks.
Of course, we're still waiting on Sony when it comes to key PS5 information, but with the system due to launch in just a few months, surely it won't be too long until we know more. In the meantime, let us know who you want to win the Champions League in the comments section below.
Comments 25
Hopefully this month, but then Sony is only dropping 1 new PS5 detail every month so it's not happening.
Is anyone else getting a bit fed up with the stare off between sony and microsoft over price, launch date, etc... This has to be the most uninspired build up to a new gen ive ever known. Hell, you cant even say what games youre going to get at launch because we dont know what they are!
@Weebleman In the past, every buildup to new systems was fun and exciting for me but this time it has been very annoying.
Pffft, all about the Europa League these days.
Already seen PS5 ads over here.
@nessisonett Bayern was too much for them.... better luck next time.
Having a partnership with UEFA Champions League is smart. It has always been...
@OmegaStriver
It's because you were 7 years younger then, everything gets more annoying the older you get I'm afraid.
Take your time sony .my backlog of games and everything thats going on in the world today.i can wait.watching tv .movies sports nba.you tube videos.talking to my girl.etc.keeping me busy.word up son
Advertise the day pre-orders open 😞
Competition between the 3080 and PS5 on what can get the less info out the door 🙄
@Agramonte I think Sony got to have a PS5 event a least by the third week of August.
@4kgk2 I would say we'll have a proper PS5 centric event this coming August 20th. I really hope we don't have to wait until September to know all the details such as price, launch date and launch titles from both Sony and Microsoft.
I thought it was a game the first time I saw the screenshots because it was an empty arena 😅
It’s to hot in the UK to think about price and release date at the minute.
It will happen when it does and will be the price it is. Well all sort of know around £400 to £500 and November 2020.
Just sunbath and smile 😃.
@Medic_Alert The Xbox thing was good but it was nothing special either i never want too hearthe word launch exclusive again. 😆
At this point Sony and Microsoft just need to communicate with each other and agree on a similar price together. It's clear that both companies want to undercut each other and Sony can't afford a repeat of the PS3 situation as they've put all their eggs in one basket with the PS5.
Maybe Sony could say "PS5 will cost one penny less than Xbox X2x Series boxyX." 😄
@Old-Red I don’t think it’s they want to undercut eachother. Both consoles are going to be very expensive and the first one to announce the price is going to get a lot of bad press.
@Weebleman completely agree. It’s all so dull. At the moment I don’t even see a point to buying a PS5 at launch, the launch line up is so poor.
@nessisonett I have,never seena better love story, than Bayern and london clubs.
@Peach64 you're probably right, but that will in turn result in the other lowering the price and undercutting the one who bites first.
It's good for us that there is competition though, as if there was only one company releasing a console they would come out with a ridiculous price like £700-800, then lower the price to £600 after a backlash and look like the good guys whilst still getting the higher price they originally wanted. My numbers are probably a bit off, but you get the idea.
i don't watch fotball but i noticed it yesterday whrn grandpa was watching some match. It surprised me because the console is not released yet.
@louieverr @4kgk2 Given Xbox is a partner for digital Gamescom, Sony may see that as a Series X price reveal guaranteed for August 27th so they may wait until after that.
Hopefully Barcelona win it. I don't like any of the English teams even though I'm a Brit
@Immortal_Barnet Yes,we need as much support as we can,Bayern is a beast.
@Old-Red that would be illegal in pretty much every country they sell in. It’s price fixing and generally results in higher prices.
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