Perhaps one of the biggest takeaways from 2021, at least from a PlayStation persuasion, is that while Sony may not say much publicly, it’s always busy behind-the-scenes. We’ve seen evidence of that all year, whether it’s the announcement of surprise expansions like Ghost of Tsushima’s Iki Island or the sudden acquisition of studios like Firesprite, it’s clear the manufacturer’s making meaningful moves that expand beyond its lips.
It’s maybe no surprise, then, that after reports of the Japanese giant borderline binning its indie partners, it’s been quietly shaping up. A new IGN report reveals that the platform holder has been working on a number of initiatives to improve its relations with smaller studios, including an ongoing commitment to “reducing complexity” when it comes to communication, a more modernised support ticketing system, and better analytics data to help inform teams how their titles are performing on the PS Store.
Earlier in the year, assistant editor Liam Croft spoke to a number of studios who were facing a litany of issues when trying to publish on Sony’s platforms, which were pushing many away from the ecosystem entirely. But since then, things have been getting better: “They were obviously crushed at the news, and it was clear that the account managers at Sony had been working hard for a long time to push through a lot of the ideas the indie developers flagged in our initial discussions,” Akupara Games’ David Logan told IGN.
Response times have since tumbled, with Sony targeting five days but on average getting back to teams within 24 to 48 hours. Considering some studios had complained they’d been waiting up to nine months for a reply, that’s a seismic change. Similarly, the manufacturer is in the process of transitioning to a new system which should, hopefully, make the process of submitting game information significantly more streamlined.
There was also talk of PlayStation disregarding some teams when it comes to discounts and promotions, but according to IGN more are getting the opportunity to participate now, which has perhaps been reflected by the larger PS Store sales of late. It’s worth mentioning that teams still don’t have the ability to discount titles on their own terms, however, meaning they continue to be beholden to the manufacturer when it comes to timing.
And while developers are pleased to see the addition of new discoverability tabs on the PS Store, like the PS5’s New Games list, many still feel Sony has a lot of catching up to do in order to match rival storefronts like Steam. Nevertheless, there’s some much-needed positivity to this story six months after it originally surfaced – it’s now down to the PlayStation maker to prove it remains committed to improving, even after its slate of highly-publicised first-party titles begin to dominate the headlines.
[source ign.com]
Comments 37
And that’s what we like to see. Feedback feeds into change. Glad they’re making an effort.
I read this IGN article this morning over breakfast. Glad to read that Sony seems to be taking steps to create a more positive relationship with indie devs.
Exact reason why criticism is important. Not abuse, but criticism. Remember people, they are a corporation, they live and die by the dollar. If they don't do right by consumers, or in this case, small developers, we need to raise our voices and that's how change happens. Not by shutting up and taking it because we like their products.
Very glad to see this. It did seem that way if you followed Shuhei and others on the 3rd party relationships team on twitter this year but that alone obviously could never paint an accurate picture.
As someone who spends far more time playing smaller indie games due to the focus on new and interesting ideas and gameplay instead of the flashy graphics and not much else of AAA games, this is great news. Hades and curse of the dead gods have kept me far more entertained with their gameplay than any AAA game has managed this year. I don't need battle royales, micro transactions and identikit themes and settings thank you very much.
As someone who is making an effort to play more indies (& really enjoying what I’ve played so far) this really is great news.
@Daveuppercut Ive bought a shedload of indie stuff over the last 2 months. Good for all involved 😝
Take a look at the new games section on the PSN store, every week there are loads of new Indies appearing there.
I think Sony is generally very quick to adapt to the changes of the market. Even their "failed console" the PS3 ended up selling more than the Xbox 360 at the end of it's generation because they saw the criticisms of the consumers and adapted to it.
The PS5 even though had a strong start had a rocky beginning content wise, I think they're clever enough to identify what's popular and change their focus so the PS5 remains competitive against Nintendo and Microsoft.
I never believed there were any serious issues and always smile at the irony of the same people complain when they see too many indies at state of play.
I think the first FUD rumours came from Mochizuki (ex WSJ now Bloomberg) fake ‘reports’ much appreciated by the internet.
@nessisonett What! I thought we are supposed to be quiet, obedient and don't ever complain (aka whine like some here love saying) or doubt anything that a multi billion dollar company does or says 🙂🙃
Last time they “reduced complexity” it was globalising everything (read censoring / banning) and requiring everyone in Asia to pass everything through America in English (because using multiple languages are just so convoluted).
@JJ2 What are you talking about? This article is about how there were issues and those issues are being resolved. Are you seriously suggesting that after Liam did that whole big article talking to smaller devs that it was falsified somehow?
@nessisonett
That is not what I’m saying. Do I really need to explain to you? My comment had two parts and ‘serious’ is a key word in the first part.
Jeez man
@JJ2 You’re still saying that reports are falsified. For what purpose? Why would indies want to burn their bridges by complaining unless there were genuine pressing issues? Would you honestly say waiting 9 months for Sony to reply is not a serious issue?
@Brydontk We should make more of a effort against abuse with the bigger developers though they dont nearly enough of a backlash with their abuse. But with the bigger titles people stay extremely quiet. Because we wont skip a AC, GTA, COD or RDR because yeah that might make us miss our favorite games.
As another person who plays way more Indie and AA games than the big blockbusters im glad to hear this. Theres a tonne of super talented devs and creative games out there that dont get enough attention or support.
@nessisonett
Oh come on man. Where am I saying the said ‘reports’ are falsified?
First part of my comment is an opinion : ‘ never believe it to be serious ‘.
Second part of my comment of a fact from 2019 about Sony supposedly dumping indies.
I hope you understand now?
@nessisonett Well Rockstar, Ubisoft. are quite the gutter of the gaming industry i dont see any articles about them though.But if its a Sony company its always big news i dont have a issue with talking about yhe bad things.
But Ubisoft still is the same company where abuse is not getting any less and with my favorite Bobby Kotick who has some massive stuff going on its somehow really quiet on the article front.
Jimquisition really shows some nasty moves but somehow is never mentioned on the gaming sites.
I don't know how big an issue this ever was, honestly. Insiders like David Jaffe seemed to say that they are amazing to work with and treat everyone pretty well.
My recollection of the complaints from one dev was that Sony wanted trailers on their blog to show PlayStation button prompts rather than the buttons of rival systems. The Horror!
They also complained that they had to write their own blurb explaining their own game if they wanted it featured on the PlayStation blog. Such dismissiveness!
As long as I get more "Indies" like KENA on PS5 I am happy.
Other Indies I just wait to show up on PC GamePass now anyway. Not really buying them on Switch, Steam or PS5 anymore.
Yes, it is huge step forward. On the other side, I'm afraid a bit, that PS Store will soon be overwhelmed by "poor" games. Hope that some QA will be there...
...and now those discounts...
Seriously, huge pile of games I can buy on Switch for 2-3 times lower price (comparing deals).
@JJ2 i got what you were saying...not quite sure why there was an issue it was pretty straight forward..
@Agramonte personally after playing kena all weekend i have to admit that 1)i'm dissapointed it took me this long to purchase it and 2) its GOTY for me so far..i love everything about it..
@Northern_munkey Oh great, enjoy all the Rot following you around! (they need their own game) Game is just brilliant and $39 at launch. I knew it would win best Indie.
It also made me so happy when they made their money back and now 100% Game studio.
https://www.gamesindustry.biz/articles/2021-10-25-ember-lab-recoups-development-costs-for-kena-bridge-of-spirits
@KippDynamite If it's true that one or more developers were complaining about writing their own blurb for their own game in the blog...they're idiots. YOU WANT THAT CONTROL! You don't want some intern at Sony who spent 30 seconds with your game to write the blurb that's going to try to convince a million people to buy it - YOU want to write that blurb.
But if anybody has to wait 9 months to get responses...that's inexcusable. That simply had to be cleaned up, if it was even slightly true.
More indie games support for PS5 = better gaming experience.
PS5 already have one indie game from my country Indonesia 🇮🇩 (Kitaria Fables) in physical release.
This is great to hear.
The report Liam did a few months ago was an excellent read, and this is a very encouraging follow-up.
Sony always seems to be busy behind the scenes, quietly working away either improving pipelines, or acquiring a studio.
They bought Valkyrie Entertainment a few days ago, a very good strategic purchase, but done with little fanfare.
Then there's the Spartacus rumours.
And now it turns out they've been quietly making things better for, and improving relationships with indies?
I also read the other day that they had partnered with a website (I can't remember the name and can't find the article) to help make parents better aware of the content in the games their children are playing.
They're making all the right moves for me. Exciting times.
Speaking of indies, I can't wait for Salt and Sacrifice 😌
Good, I'm mostly playing indie games now since I'm kind of bored with AAA games. I'm glad sony didn't forget their good relations with indies like in the early days of ps4.
I still remember gio corsi announcing great indie games for ps4.. and vita (from his pocket) on psx event 😃
I have loads of Indies sitting in my wishlist. Just waiting till Xmas until I pull the trigger on them, as no doubt I'll get some PS store vouchers. 😄
Recently finished A Short Hike and Hoa both lovely chill out games for a Sunday afternoon!
@Rural-Bandit I seriously wonder if GamePass is always a good thing for indies. I've read quite a lot of comments "dismissing" indie games as "oh, this will be a GamePass title". Problem is that this creates an expectation where you don't have to buy indie games anymore, and they will be given to you for "free" as long as you're subbed. If those games don't end up being part of GamePass, how many people actually miss out on it, waiting for it to come to GP, and how many sales are the indie devs missing out on?
After the recent Vita debacle, Sony are going to have to do some SERIOUS bridge mending.
I think some might tell them exactly where to shove their Store and concentrate on the Switch though.
@Kidfried for example almost all games from Artifex Mundi (Lost Grimoires, Queen's Quests, Enigmatas etc.) were each in lowest deals for around £4.50 on PS, but on Switch dealed for around £1.50 . Same difference for Car Mechanic Simulator and Vampire Wars.
As others have said,good to hear if things are transitioning/improving & hopefully makes things more attractive. Whilst I've enjoyed &/or have a few Sony first parties on my pile of shame,agree I've been mostly more interested in smaller indies & certainly turned off the offerings of Ubisoft, Activision,Rockstar etc.
Seemingly not quite all the way there yet...Xeno Crisis devs Bitmap Bureau on twitter mentioned they were looking into trying to get it onto the psn sales (Oct.2019 release),though hinted it wasn't a straight forward process,so still tied into getting onto the invite list.
That said,have noted the likes of Wayforward's Shantae series & River City Girls have managed to get most of their back catalogue in the sales this year whereas some had gone years or never had one before that.
Now,if only Sony could add Steam style refunds & gifting to friends for the rest of us!!
Good to hear. We all make mistakes, it's our ability to own up to them and make good that sets some apart. FiA and F1 take note
@Rural-Bandit Of course, I understand that they get paid for being on GamePass, but my question specifically was about the expectation. Any decent indie these days is expected to come to GamePass, do the devs really have a choice then? If they don't get on GamePass, they may lose out on big money.
I think it's just an interesting topic to think about, just like how Spotify is changing the way music is made, since artists get paid by number of streams, so shorter and more songs on an album are favoured over longer songs. I think Netflix works by pumping out dozens of shows a month, but little with high quality. Quantity over quality.
Happy to hear they're taking some action to fix things!
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