Sony can be a bit too quiet for our tastes at times, but when it’s got a blockbuster exclusive to market, it tends to go into overdrive. God of War Ragnarok, out today around the world, is absolutely everywhere right now – no matter which country you live in, you’ll no doubt be seeing television commercials, posters, and even freakin’ train liveries!
In fact, the hype is so strong that other brands are trying to capitalise on it. Take this set of billboards at Chatham station in England. On the one side is Kratos and Atreus, a pretty bog-standard display from PlayStation UK. On the other, however, is an opportunistic ad from KFC: “And that’s why there’s KFC delivery!” In other words, kick back and order yourself a Wicked Zinger burger while you visit Midgard.
It’s a simple concept, but it works fantastically well – heck, even we’re posting about it here! Have you seen any other awesome examples of different brands tapping into the Ragnarok hype? Let us know in the comments section below, and don't forget to check out our God of War Ragnarok guide through the link.
[source twitter.com]
Comments 26
Alright. That's pretty clever of KFC lol.
Haha. Love it! Clever marketing.
This just makes me wish I lived near a KFC.
@Anke Don't we all!
I wonder if it’s the same marketing company handling both, or whether the KFC guys found out about the Sony ads beforehand and what they would advertise. They’d even have to go as far as finalising the arrow side design, and possibly buying up the correct ad space concurrently, or even after Sony in select locations.
Just wondering about the logistics of this. But, yes, pretty nice advert.
Nice to see a company on the ball with advertising.
Kratos: "go and buy us some KFC boy."
Thats brilliant! wish there was a KFC where I live, got a real craving for it now
@thefourfoldroot1 The advertising campaign was actually created to run with the World cup but works for this nonetheless.
It worries me how little people care about their health and accept these horrible companies.
I like KFC but their hot wings leave my mouth a bit “Thor “…..
Good job their chickens are finger licking good cos who wants to be pausing the game to wash their hands
Father and Son out hunting on one poster. KFC delivery solves their problem.
@Eldritch The less we speak about that event the better.
I love that, great advert from KFC… and brilliant supplemental marketing for God of War: Ragnarok.
@Smiffy01 You won't get any arguments from me on that one. 🤣
Feel like the only one, but I hate eating during playing games. Just too much hassle for me, my brain won't allow it
@Eldritch
Oh, so you think they have a load allocated for the World Cup but saw an opportunity with a couple of these boards too. Makes sense. They’d need spares anyway to cover any damages / vandalism.
You've got to respect the hustle.
@thefourfoldroot1 Yeah. They also have several TV commercials, using a Judas Priest tune, with the same advertising message. Still nicely done though.
Scandinavia Fried Chicken!
@get2sammyb
Laughs in Florida
Well played, Colonel, well played.
Klever F**kin' Commerce
Kratos: "Boy, we're hunting"
Atreus: "What are we hunting?"
Kratos: "KFC"
Atreus: "Which way?"
Kratos: "In the direction of KFC"
I've never eaten from KFC before, are they really that good?
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