In what is now becoming a consistent trend, Sony will not attend Gamescom again this year. News comes via German industry website Gamesmarkt, which reports the Japanese giant has no plans to attend Cologne and exhibit on the show floor. This doesn’t mean it’ll have zero presence, of course: third-parties will likely demo games on PS5, and it may still save some scraps of information for Geoff Keighley’s Opening Night Live event. Last year, for example, it revealed the DualSense Edge.
Historically, the platform holder would have a huge presence at Gamescom, even holding entire press conferences at the event in years past. But those days are long behind us: the company keeps its cards close to its chest lately, and doesn’t appear to see much value in consumer conventions. Obviously, these events come at enormous expense, and the manufacturer may just not see the value in them anymore.
Gamesmarkt points out that, with Sony’s absence, there’s unlikely to be any showfloor presence from juggernaut upcoming exclusive Marvel’s Spider-Man 2, which seems like a safe assumption to make. The game’s due out on 20th October, but press still hasn’t had an opportunity to go hands on with it, which once again reflects the manufacturer’s strategy in 2023. Exactly when and where we’ll hear from PlayStation again following last month’s PS Showcase is anyone’s guess, but we imagine there’ll be a couple more State of Plays before the year ends.
[source gamesmarkt.de]
Comments 55
Thus solidifying they have nothing to show, even after their own disastrous "showcase".
I think Playstation has become Xbox from the 360 era. They have little to show and are relying on 3rd parties. It's quite sad.
You know it's bad when even Nintendo is going and they have nothing announced past July yet.
1. Show nothing
2. Cancel everything
3.?
4. Profit
I don't believe there is going to be any other showcase this year. Good thing is last showcase finally made me numb for PS. I won't be hyped about their "potential" announcements again.
@Uncharted2007 Eh, this just means they're not exhibiting on the showfloor. Not necessarily got anything to do with announcements.
The thing is, they haven't even done a media demo for Spider-Man 2, so they're definitely not going to do a consumer one. Same with God of War Ragnarok last year; media never got to play it.
I think they just don't see the value in these events anymore; they used to be huge supporters of them, but it requires dev resources to make the demos and a lot of money to build and man the stands.
It's disappointing, but I'm sure they have metrics influencing the decision. If they thought doing these shows was worthwhile, they'd do them.
@Uncharted2007 They haven't been there the past years either. This is just about the showfloor and booths.
It makes sense.
They reach the same people whether they do their announcements at an expo or on YouTube.
No matter what they show most of the internet will hate it anyway. Why spend a fortune setting up a show presence when you can just do it all on YouTube twice a year?
Fully expecting they'll just keep it minimal at the smaller shows now.
Well of course, they literally have nothing tho show after 2 years of silence except GaaS CGI Trailers
@Wheatly That's the internet in 2023 for you, I guess.
@Wheatly It comes in cycles. I've done this job long enough now to see all the patterns. Remember how Xbox was utterly doomed when Redfall came out and Phil Spencer did that weird Kinda Funny interview?
I guarantee right now the entire narrative will be completely flipped next week. But then something will happen later in the year that flips it all back.
It's just how it goes... Like a rollercoaster of public opinion. The fact that it's so predictable illustrates how silly it all is really.
I would generally agree with the sentiment that this hasn't been PlayStation's best year for new exclusive games, but in terms of stuff to play on PS5, I'm drowning currently. It's all good.
They’d use the floor space to show off their 12 GaaS anyway.
@Wheatly I feel like I've been living in that same boat for years now. I just don't get the doom and gloom surrounding the brand when all of the numbers point to nothing but positives.
Spidey 2 and FF XVI are out before the end of the year, and FF VII is out early 2024.
If people are not in to those games that's too bad, but I would point those people to the PS showcase the other week. There was lots of multi-platform variety to be seen there.
(Dragons Dogma 2!!!!!!!)
It will be a different story next month though.
Like Sammy was just saying above, it ebbs and flows.
No need when they have another showcase not long after 😉
People are upset that people you don't know won't get to play the game? Smh. Gamers these days.
@Wheatly Sony are the ones everyone likes to attack. You don't see Xbox fans hating on Nintendo, or Nintendo fans hating on Xbox. Yet both hate on Sony, why is that?
@UltimateOtaku91 exactly.
@Wheatly you could argue that Nintendo has been the market leader for a while now based on hardware and software sales yet they don't face the same scrutiny.
Love when the fanboys put their two cents in dissing sony lol .
@Shepherd_Tallon “ No matter what they show most of the internet will hate it anyway.”
My thoughts exactly. Why spend money and effort on a presentation that will only reach the portion of your customer base most likely to dunk on it? It’s like paying someone to kick you in the groin.
I think it's a dry patch for PS. Every console manufacturer or major publisher has one.
We prob won't hear much from Sony beyond hardware reveals until the end of the year.
After the Persona leaks coming to gamepass and all the pot of XGS I do feel like the 2nd half of the year will push Xbox in a good position which will hopefully keep Sony on thier toes.
Well, I hope they also stop giving out early access to anyone, so no games get spoiled anymore. One can dream..
@naruball Nintendo’s teflon coating has been a mystery to me since the days of the NES, and the only answer I can come up with for why they remain mostly impervious to criticism is “Mario & Zelda.”
I was really hoping for more info on Fairgame$ hahaha just kidding
@Wheatly Yeah. I'm very excited about the next few months. Such an epic line up.
I see people lamenting how PlayStation used to be, but I haven't been this excited about it since the PS1 days.
@Amnesiac Couldn't have put it better 😂
@get2sammyb that would be completely Ok. Thing is, they do not really compensate for it and their attention to hardcore gamers is minimal. It feels like they cater most to casuals these days...
In my opinion, they should definitely do something about their marketing and PR.
@Amnesiac As someone who loves Nintendo for Zelda and Mario Kart, you might be on to something there.
I love my Switch, but I don't pay attention to much of what Nintendo do or say. I'll just keep on buying a Nintendo every gen for those two franchises alone 🤷
Cosplaying is a big thing at Gamescom. And today’s PlayStation (= Ryan + Hulst) is „too cool“ for this „childish stuff“ (no quote). Meanwhile, Nintendo and other (real) Japanese video game companies embrace cosplaying to strengthen their brands and IPs for the next generation of live-long gamers, which start with Mario Kart at the age of 4. Long story short: I‘m more concerned about the future of SIE‘s IPs than about their non-attendance at Gamescom.
Games keep coming. Idiots would complain nothing was announced then if they would still complain when announced games don't get released in a year. Sony has changed since TLOU 2 leaks, they don't announce games too early. Meanwhile how many first-party exclusives have been released on Xbox. It is the games released that matter. As long as they release 2-3 first-party exclusives a year, then that's fine.
People have to keep in mind that a massive chunk of these reveals Xbox have planned for their showcase are some of the games they were supposed to be releasing in 2022. Starfield especially. They're having their digs at Sony for their cgi trailers and people are conveniently forgetting about the delays. They didn't release anything substantial first-party wise in 2022. Smh.
@Haruki_NLI Nintendo would get away with showing nothing new. Sony wouldn't.
It's pretty sad to see those making excuses for Sony. saying things like, it makes sense that Sony doesn't do this or that, as it's not worth it for them.
What you are saying is that YOU, are not worth it. That the fanbase isn't worth investing time toward fanservice, communication, and just straight up appreciation. Merely because it requires investment and doesn't directly equate to further profit. It never did even when they did it. It was merely being part of a community and showing love toward those that support you.
We now see fans making excuses and outlets touting sales figures. Like we are just a PR team for shareholder satisfaction. So bizarre to see such a self-defeating way of thinking.
GL with that
Jim Ryan flavoured PlayStation is just not the same. Sad to see
@KundaliniRising333 how many exclusive games would you like to see per year? Like what would satisfy you, because although I agree you don't need to like everything that Sony do, I've never seen you under a comments section liking anything that anyone does.
Don't take it as an attack, or as me praising Sony, I'm just interested in what you actually want to see
Didn’t hear anyone complaining Nintendo don’t do anything for summer fest.
If they weren’t going to E3 then they weren’t going to this. Why would people expect different?
Funny to see people blame Jim. I guess it’s an easy target huh. But really he hasn’t run the brand into the ground or anything like people make out.
Some OTT reactions for not attending a show.
Aaah, good memories visiting the Sony booth at Gamescom in 2015. Trying out the new psvr for the first time, seeing a horizon presentation, as well as playing until dawn and some other stuff. My highlight though was playing the phantom pain. The gaming scene was more fun back then I must admit.
@theMEGAniggle I get this whole personal attack on me and/or any opinion i share is a common narrative (actual negativity), that affirms your already made-up mind, however it's just straight wrong. Not even going to once again go there.
In terms of exclusives, I never even said anything about exclusives. I was commenting on the self-defeating defense of Sony's complete lack of fan service, communication, and really engagement with the community as a whole. Do you have anything to offer regarding the substance of my statement or just more deflection and character attacks?
@PsBoxSwitchOwner You're not listening then. Nintendo fandom is pretty miffed cause it looks like there won't be a june nintendo direct. Belief is nintendo has nothing to show.
With that said, they literally just released the massive new Zelda and have been releasing exclusives regularly so people aren't riled up.
Sony didn't really have a spring game, or summer for that matter and only showed waste of resources on gaas games. So, that would be why people are riled up more.
@Powerplay94 The enthusiast fanbase is absolutely rabid and has short memories. You're only as good as the next five exclusives you have on the horizon.
>"Giant German Convention"
So this is where all the tallest Germans get together and get drunk?
@UltimateOtaku91
PlayStation "fans" are the only ones hating on PlayStation...
@get2sammyb I don’t think that people are upset about the lack of exclusives. I think it’s the lack of communication and a presence that we were all used to before Jim Ryan took over. The Playstation Experience show, for example, was not just about announcing new exclusives, it was about celebrating everything PS related and sharing that with the fans. Now everything is about metrics and numbers. And whenever they do communicate, it’s usually through some business magazine or website. It's pretty sad how it all came to this.
@IslandLogic bingo
They haven't supported Gamescom for a few years have they?
Pressers, conventions and demos are necessary when you're fiercely competing. When you're a monopoly you don't need to try to compete or influence purchasing decisions with events, the market is yours by default.
@UltimateOtaku91 All the companies get attacked when they're asking for it. Nintendo got attacked during the N64 years when they were out of touch with the new PS1 world. They got attacked again in the Wii years when they abandoned gamers to chase their "blue ocean" casuals. Xbox got crucified with the X1 launch disaster. Now it's Sony's turn to get attacked now that they're the abusive landlord of gaming out of touch with their existing customers, leaving them behind to go after the younger, prettier thing that just walked by. They all get attacked when they're wearing a "punch me" sign. This generation it's Jim's PS wearing the sign. Whichever company is arrogantly taking their customers for granted to chase some other potential customer wears the target. Notably most of the fans of other platforms that attack Sony aren't lifelong fans of those other platforms that never liked Sony, they're former or current Sony customers who switched because they were increasingly unhappy with them before putting their money where their mouth is and buying elsewhere.
@Wheatly "you can't really argue with just those three (FF16, Spider 2 and FF72) in 6- 9 months can you??"
Only one of those is a Sony game, the other two they just bought. I don't think people are annoyed by PS studios because they haven't paid enough to prevent third party games from releasing elsewhere to justify buying their system so much as Sony itself having little to show of their own creation atm that isn't a GaaS money printer attempt. Using third party games paid to not be elsewhere while it's cheap for them to do so as a major selling point is a divisive point in itself.
I know they must have more stuff they're not ready to show, but right now there's literally only one actual PS Studios game that's not a GaaS money print attempt that is known, plus one more (Wolverine) in the TBA slot. And if you're not into spiderman/Marvel...there's zero appealing PS Studios games known. (emphasis on known...but the sentiment can't be helped until it's known.)
@IslandLogic That post really needs to be stickied!
@Perturbator throw in some more remakes
Removed - flaming/arguing
The actual problem with these events is the timing. Rigid dates and the yearly frequency simply don't work in an environment where development cycles usually take 5 or 6 years.
@Hrommar Really well put, and pretty much sums up all of the concerns I have with where Sony continues to trend.
I do miss the halcyon days of PS4 when we got E3, gamescom and PSX all in the same year!
@IslandLogic spot on!
I didn't expect them to show up anyway. And I didn't expect anyone to expect them either. They do their own gaming showcase now, they don't care about E3 or Gamescom. I don't think they care about you.
It would be nice if they did show up tho.
@UltimateOtaku91 lol I'm a Sony fan and I hate Sony this gen haha. Well actually just playstation. I still like Sony, with their other departments like smartphones. They make the best phones in my opinion.
When they've got no other exclusives and no clear roadmap for the current gen to show, what's the point of showing up, only to get more backlash?
Besides, they'll create their own chances to disappoint their clients, like another dismal State of Play in 2 months or 3... ready to see more of those kitty pirates and bubbly foam fighting games? Can't wait!
@KaijuKaiser What are the other two first party exclusives releasing in the next 9 months? I know Spidey 2 is releasing October 20.
Wolverine, Death Stranding 2, and Horizon 3 haven't been dated yet. Nor do we know what exact games the other studios are even working on.
Also timed 3rd party exclusives like FF7 Rebirth don't count imo.
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