SEGA is a company that comes up all the time when PlayStation and Xbox fans try and fantasy book the gaming firms they want their console of choice to purchase, but the Japanese company has gone on record to say it's not interested in an acquisition. It can understand why it's being targeted, though, as a new interview with CNBC reveals Shuji Utsumi, the chief operating officer, reckons there's a lot going its way.
When asked about any interest from Microsoft in a potential buyout, Utsumi said: "Many companies are interested. We feel honored. We have attractive IPs and potentials. Companies owned by the owner. A strong owner. I don’t think that kind of transaction is going to happen." The last point builds on an Utsumi quote from earlier this year where he simply said "no, not now" in response to questions surrounding a Microsoft acquisition.
In fact, SEGA is looking at buying some developers itself instead of being consumed by a separate party. Utsumi said the company is "looking for opportunities for growth" having recently bought Angry Birds studio Rovio Entertainment.
Xbox maker Microsoft had been considering a move to try and buy SEGA back in 2020, as an internal email sent by Phil Spencer revealed: "I'm writing to request Strategy Approval to approach SEGA Sammy regarding a potential acquisition of their SEGA game studios." Such a deal never came to fruition, however.
[source cnbc.com]
Comments 32
I get the ‘playing hard to get vibe’ but ultimately wants to be gotten… at an inflated premium.
This period of acquisition talks needs to F off, I’m done with the “Microsoft will buy” replies etc
I like sega and don't want them bought out. If you have enough money to buy a game studio, why can't you use that money to start a new studio. Some people wanna see new IPs. Something new.
“We have attractive IPs and potential” and do nothing with them…
If Microsoft bought SEGA, it'd be the first acquisition of theirs that would actually bother me, as they've got quite a few IPs that I don't want to lose access to.
I'm glad this doesn't look like it'll happen at any point in the foreseeable future.
Looks like they want to remain independent (for now) however if they ever were to change their minds we all know that Microsoft would be their first choice, I think Sega would rather go under then to be bought by Sony
Well I don't play the Yakuza games or like Sonic that much plus the Valkyria Chronicles series seems dead and I've lost all respect for Atlus so I don't think I'd lose much if Microsoft bought them. But even then they would still release their games on either the PlayStation or Current Nintendo Console otherwise they would lose the majority of support/buyers from the Japanese consumers, their main audience.
I live in hope it's Microsoft. They'd dump their entire back catalog on Gamepass in one day whereas Sony would release one Disney-themed title every 2 months and leave the rest to rot.
@BusyOlf hear, hear!
Sega being bought up would hurt for sure. I would say the vast majority of my game purchases come from Sega. Atlus, Like A Dragon, Sonic, etc.
I have bought at least one Sega published game every year since 2017 pretty much. If Microsoft were to buy them that would be most unfortunate. Please stay independent Sega!
Just a quick clarification SEGA...
Companies want to acquire your brand and your IP.
They'll have no interest in you!
Nintendo should be the one acquiring sega
Sega are well aware how attractive they are, for good reason. They don't get enough credit either... Sega basically invented the switch in the 90s with the nomad, moved on to disc based systems early on and brought many other innovations to gaming. Just wished they wouldn't be so stuck on Sonic and push their lesser known yet worthwhile IPs.
Microsoft was 19 years too late. They could have bought it when Sega was not doing so well. Also, they can forget about buying Nintendo, which will never happen. They had tried before, and they laughed out of the room.
I see a lot of replies really underestimating SEGA. They have been regularly in the top 10 (when not top 3) publisher (by review score) every year for the last decade. Huge company with more history and assets than any buyer could handle
I honestly don't like the idea of Sega being bought by anyone. I feel they're doing just fine on their own.
Stay away from them Microsoft. sprays water at the company
Sega should lease out their older IP's, I'd definitely buy remakes of all the classic 2d megadrive games like Kid Chameleon, E.S.W.A.T and Altered Beast
Of course people know Sega have a lot of great IP's and Potential, but the more you keep squandering that 'potential' with games you do make, the more wolves will be attracted...
If Sega were in a Strong position, that keeps many wolves from trying to buy, and why sell if those IP's were working for you....
I think the key here is for Sega to start trying to use those IP's to realise that 'Potential' all Gamers WANT from those IP's so that they 'sell' and then Sega would be in a stronger position...
@Gaia093 at this point i am not sure MS needs to buy Sega, all of Sega’s games have been coming day and date to Gamepass as of late. I would like to think thats good enough.
@RadioHedgeFund I guess you must be enjoying the whole ABK back catalogue on game pass just now then...oh wait. As MS themselves have said numerous times it's not that straightforward and they will work on adding games over time so I wouldn't be expecting a one day dump of games if they bought Sega either. The smart thing is to add them periodically over time to give each game time to shine rather than saturate the service with a whole load of games all at once.
Let's have some new SEGA hardware! A new SEGA console to take them all on! Mega Drive = best console ever!
@Kevw2006 I was being sarcastic and pointing out how crappy Sony have been rolling out their PS1 catalog.
Some old Winnie the Pooh title or Parasite Eve 2?
@HonestHick As long as I can still get the games I like on my system of choice, they can throw all the money they want at SEGA.
@RadioHedgeFund Please stop being sarcastic. That's the only thing I have.
@Gaia093 that seems to be the plan at the moment. Never can tell if it will change or not. I want a Golden Axe game as good as Streets of Rage 4 was. That’s my Sega wishlist.
@RadioHedgeFund I can definitely agree that the rollout of PS1 classics in particular has been disappointingly slow.
For Japanese support sure, their IPs. XD They barely do anything with them. I support Valkyria Chronicles, I like Cosmic Smash, Sega GT, few other retro IPs they have. Wow Yakuza/Sonic, wow retro collections for days to keep making....
I mean Konami don't care about Coded Arms/Love Plus/GTI Club/Thrilldrive/Enthusia. I have nothing to gain from Konami they are all niche dead IPs of no worth.
Activision won't put Pitfall (will stick to my PS2 version/focus on Wii version for control differences sake then BC or better visuals), Prototype (bought Prototype 2 for curiosity/test BC of it whenABK games are on Xbox BC 'eventually' or else still using my 360 which is fine too,/compare to Infamous 1 as bought 1 and Second Son/First Light, beat Second Son), Blur (doubt it, then again Grid 2 is on there...), TimeShift and more on Xbox BC/Gamepass, sure it takes time but it's not their priorities.
Eh I want Sega to do stuff but at the time them getting bought won't change much than financial security. Ah Sega don't make me laugh.
Well... it is true. SEGA used to be a strong player in the market. Too bad it was badly managed, but the potential is still there. If they grew back up they could go back at it again.
Ofc it would take a lot for them to go back to how big they used to be. They used to have over 10 internal studios and lots of second party collaborations.
Lots of classic IP to draw from as well.
SEGA been around waaaaaay too long to say they have potential lol
Sega may say they have valuable IPs, but when all they want to release is a constant glut of Sonic and Yakuza games it kind of rings hollow, and nowhere is that more evident than their track record of dealing with Western consumers. Fans have been begging for a new (or even remaster of the original) Skies of Arcadia for years (two full decades, actually). In fact there are numerous IPs that Sega has just sat on for 20, 25, or even 30 years or more at this point, franchises that had avid fan bases.
A great example is Shining Force; SFIII was an INCREDIBLE 190-hour epic SRPG that the West only saw the first of three interlocking Scenarios of because Sega couldn't be bothered to finish the job. Panzer Dragoon Saga was one of the most ambitious RPGs of its generation yet only received 3,000 copies for the entire North American market. And we'd never have gotten the likes of Dragon Force, Magic Knight RayEarth, Albert Odyssey, or Iron Storm had it not been for Working Designs, who eventually left for Sony because Sega treated them with disdain. Even Sega's own legendary in-house development teams like Team Camelot got so fed up with the meddling of upper management that they left to found their own studios. M2 was shut down from continuing their awesome work on the Sega Ages series for Nintendo Switch. Shenmue 3 required a Kickstarter to exist, and most of the recent non-Sonic "Sega" releases like House of the Dead and Panzer Dragoon Remake have been outsourced to third-parties with middling results. The list goes on and on.
And don't even bother with the "Those games didn't sell" argument; the reasons for that fall squarely on Sega's shoulders. No company has done less with more than Sega over the past two-plus decades.
"We have valuable IPs". Put your money and effort where your mouth is, Sega, because history shows you treat the vast majority of your IPs and their fans like crap.
They are hedging their bets on an apparent super game so who knows what will happen there either they will be making GTA online money or be worse off again.
I actually hope if they ever sell its Nintendo that buys them that would feel fitting in my view
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