Sony is plunging the depths of emerging markets to bolster its content offering on PS5 and PS4, and that’s resulting in plenty of diverse content like Infinity Nikki, the open world anime dress-up game which has exploded in popularity on PlayStation’s YouTube channel. It’s one of a number of Chinese titles on the way, with Ballad of Antara, Marvel Rivals, and Where Winds Meet also featured in the format holder’s recent State of Play – and Zenless Zone Zero due out in a matter of weeks.
Christian Svensson, the organisation’s head of second-party and third-party content, is particularly pleased with all of the new titles the manufacturer has cooking from China. “So very pleased to see so many of our partners from China featured in State of Play,” he said on social media. “Ballad of Antara, Marvel Rivals, Infinity Nikki, and Where Winds Meet demonstrate the wide diversity of content coming to PlayStation from China. And there's lots more coming.”