GTA 6 Won't Be on Subs Like PS Plus at Launch Because Take-Two Makes 'Rational' Decisions 1
Image: Push Square

Microsoft has changed consumer’s perceptions on Xbox Series X|S. By committing all first-party games to its Game Pass Ultimate membership, including the upcoming Call of Duty: Black Ops 6, it’s cultivated an audience less likely to pay full-price for new games. This has affected software sales on its platform, and while the trillion dollar tech titan only shares vague financial information, it’s likely costing it a lot of money in the process.

Take-Two bigwig Strauss Zelnick insinuated in an interview with GamesIndustry.biz that it doesn’t really make sense for his company. “I think that offering a frontline title [like Call of Duty: Black Ops 6] with a premium price in a subscription service, day and date, will push consumers to that subscription service for at least a period of time, [but] it won't affect our decisions because our decisions are rational.”

It certainly makes sense from Take-Two’s perspective: a tentpole title like GTA 6 is expected to sell tens of millions of copies day one, and there’d be no real advantage to giving that away with a subscription service. It’ll be interesting to see how Call of Duty: Black Ops 6 ultimately performs on Xbox Series X|S, because while we’d expect engagement numbers to increase, it’s likely to see its overall sales impacted – even if we expect most fans to continue purchasing it at full-price.

[source gamesindustry.biz]