Microsoft has changed consumer’s perceptions on Xbox Series X|S. By committing all first-party games to its Game Pass Ultimate membership, including the upcoming Call of Duty: Black Ops 6, it’s cultivated an audience less likely to pay full-price for new games. This has affected software sales on its platform, and while the trillion dollar tech titan only shares vague financial information, it’s likely costing it a lot of money in the process.
Take-Two bigwig Strauss Zelnick insinuated in an interview with GamesIndustry.biz that it doesn’t really make sense for his company. “I think that offering a frontline title [like Call of Duty: Black Ops 6] with a premium price in a subscription service, day and date, will push consumers to that subscription service for at least a period of time, [but] it won't affect our decisions because our decisions are rational.”