
The thorny issue of game prices always proves controversial. There are some, raised in the early 90s, who recall the hundred of notes they dropped on Super Nintendo cartridges like Street Fighter 2 Turbo. There are others, raised on a diet of PS2 in the noughties, who remember getting a full physical game for about $50, and it didn’t even need patching when you inserted the disc.
Obviously, there’s a lot to like about the games industry today, but many quite rightly feel the cost of games is too high. Publishers pushed prices of new games up to $60 on the PS3, and now you’re looking at $70 for anything other than Concord on your PS5. That’s a lot of money, and while inflation does help make the numbers look a little more reasonable, the sticker shock is still real for the average consumer.
The problem is there’s a huge disconnect between the cost of making games and the prices fans are willing to pay. Sony’s giga budget single player games demand many hundreds of millions these days, and while it’d be fair to point to the platform holder’s record-breaking profits, that’s still an enormous amount of money for a publisher to spend on a title that could, potentially, flop.

One way publishers have been trying to artificially raise prices is through expensive Deluxe and Ultimate Editions. These often include early access, effectively encouraging players to pod out up to $120 for some digital tat and the opportunity to play early. Star Wars Outlaws is a great example of this tactic in action, but those who plumped up extra ended up with little advantage, as they were asked to reboot their progress due to a bug.
While Baldur’s Gate 3 publishing director Michael Douse is critical of this practice, he does believe the base price of games needs to increase. “I think a game should be priced accordingly with its quality, breadth, and depth,” he wrote on X (or Twitter). “Almost all games should cost more at a base level because the cost of making them (inflation, for one) is outpacing pricing trends. But I don't think we'll get there with DLC promises so much as quality and communication. Everyone’s just waiting for GTA 6 to do it.”
While Douse is predominantly goofing around here, it will be interesting to see how Rockstar handles the release of GTA 6. There’s no doubt the tantalising promise of even 24 hours early access could prompt it to upsell millions upon millions of copies, effectively enforcing a higher price point for anyone that wants to be part of the zeitgeist. That’s a fascinating and equally frightening prospect.
Obviously, we understand the challenges the industry is facing; this year has been bursting with bad news about redundancies, closures, and layoffs. But, while profit margins have been tightening, the industry is still generating obscene sums of money, the majority of which is stuffing the pockets of unscrupulous executives, we suspect. And with that in mind, we don’t care how much your costs are rising: video games aren’t a necessity, and from our point of view, we’re already paying more than enough.
Would you be willing to pay more for PS5 games? (1,563 votes)
- Yes, I will pay whatever I need to
- I would but grudgingly only for select games
- No, I'd just wait for a sale or discounts
- Nah, I'll just stop gaming entirely
[source x.com, via rockpapershotgun.com]
Comments 171
Would never pay more than £40. Sales are only ever a month or two away and tbh most of my AAA collection was <£25.
Fair play to those that throw £70 at a vid game but not for me. plenty to play and plenty of time.
My personal opinion. If games will cost much more than 80€ (that’s too much just now), it will be a real problem. I can only imagine GTA 6 Collector’s Edition how much will be…
We have to start seeing the release day like a anticipated access. These days we have a bast catalog of cheap games and the games are on sale only a few months after release.
I must say too that the games are "cheap", today a game only cost maybe 10% or 20% more than 10 years back, it is one of the products with less inflation ever
Never paid £70 for a game and I never will. You can always find the physical disc (download code in a box I know) for a lot cheaper or I'll wait on a sale and by that time it'll be the full version or it will be patched to high heaven..sucks to be the guys who bought digital only consoles.
Sadly a lot of people support scam like SW outlaws with early access, WoW just came out with early access too and a lot of people bought it. I don't see how we can win this fight with expensive games. The only solution is to wait for a sale, I already do this
It really depends on the game.
If you take Outlaws as an example, with the base game being £70, and the Ultimate Edition costing an additional £50, that does beg the question of whether we will actually see the game effectively double in size, as after all, that extra £50 is not that far off being the price of a separate AAA game...
Depends on the type of game as not all games are equal. I always thought it was odd that games fighting games like tekken cost the same as a long RPG like Skyrim. I have no problem paying a high price for a quality and lengthy story driven game like the Witcher 3. But overall the cost of consoles and new games haven’t kept up with inflation like every other industry. The gaming hobby has remained mostly the same. But the backend costs have gone up for companies a part of this industry. No matter what the prices are. Gaming provides more entertainment hours per purchase than a movie per se.
With my backlog and the amount I replay, I’d just wait for sales. I’ve only bought a couple of £70 ones. Good luck with your “disappointing receptions” and “long tails” publishers!
People always use that street fighter example. But Nintendo/Capcom charged that price back then simply because they could get away with it. It was more expensive than other snes games because they knew people would pay anything for it.
Games have become a lot more mass market since then. If 100 people want a game that costs 100000 to develop, then that's a £1000 each. If a 1000 want it, that's a £100 each.
Though the audience has stopped growing by the sounds of it, that is perhaps why developers can't rely on growth to keep the prices stagnant any more.
I think a major factor in all of this is the growing perception that games simply aren't finished when they launch.
We're hurtling towards a market where there's literally no good reason to buy games on release, other than being able to experience them right away. Launch versions are more expensive and they're objectively worse games.
Something's going to give if prices continue to increase.
I would almost pay anything to play Kingdom Come 2: Deliverance.
But having said that I would almost certainly wait for sales on everything but the most coveted of titles like above or Baldur's Gate 3. Right now, I am waiting to pull the trigger on GOW: Ragnarok, Spiderman 2 and Jedi: Survivor and I think it is mostly because of the cost of these that I haven't purchased yet.
I’ll probably start waiting for sales. My biggest game franchises like Yakuza, Persona, FF, etc usually go on sales months later. When games ever hit $100 on release, I’m waiting for a mega discount
Doesn't matter. There's only a handful of developers I trust to buy games at launch. Everything else is bought later, and the games industry is such that the vast majority of games are sold at a significant price drop shortly after launch. Even at launch physical copies are reduced from RRP.
The real question should be why are digital game prices inflated instead of less than the physical edition? Why are we being conned into accepting this?
Devs need to stop releasing games in a broken unfinished state.
No other industry would be accepting this quality. You wouldn’t buy a car that’s missing the paint. Or a hotel with no bed.
And this buy 3day early bulls**t can just f**k right off. And get rid of predatory Microtransaction.
Games that are finished on release? Yes I’ll pay. But if not I’ll wait till it’s fixed, has all its content released.
I'd pay £70+ for a special edition but not for a standard. And then it depends on what comes with it. Oh yeah and it would have to be a physical release.
All I know is there's a bunch of games I'm not buying because I think they are priced too high.
I wouldn't mind paying let's say 100 dollars for base GTA VI if it would actually be the game people hope it will. It is a premium price for premium game.
That being said, I wouldn't pay more than a tenner for Ubislop games.
@Fiendish-Beaver It won't. Ubisoft will do good DLC I'm sure but you won't be getting an entire game's worth of content from the Ultimate Edition.
A big part of this is just upselling people who are hyped.
This is why the GTA 6 example is interesting because you absolutely will get millions and millions and millions of people ready to pay extra to play it "early".
Any more expensive, I’m probably just going to stop gaming all together. So far this year, I only purchased like 3-4 games, and that was only cause I was able to get them for under $50 on launch day. Another price increase will likely put these same game back into the $60-70 price even with launch day discounts… I can easily find another hobby to fill my time, and it’ll likely also save me from expensive hardware purchases.
@ShogunRok
They question is why that is...
Game Devs have been screaming for better wages and work hours. That is not the only reason why things take longer, but it is a factor. The complexity and scope of games is a far larger factor. Also, teams might have to wait for each other to progress or changes are made that requires others to redo their work.
The fact that a game comes out half finished seems like a corporate measure to being down dev time and bonusses for sales, because it is ubiquitously true what you say: they are objectively more expensive and less good to begin with.
I wonder if this strategy actually, over time, sells more and earns, as well as it may be offers more job security in the sector!?
@riceNpea It's always the way. They save money on manufacturing, distribution, etc but don't pass any of those savings on to the consumer.
It just lines someone else's pocket!
This would basically be the nail in the coffin for me when it comes to EVER buying a game again at full price. I already only pay full price for a game maybe once or twice a year.
@ShogunRok
Ive commented on much the same on other articles - if publishers / devs expect people to pay full price, they need to release optimised (locked framerate at 60fps), bug free games every time.
I used to pre order over half my games, now i only pre order 1st party Sony purely because of framerate / technical issues in games (Jedi Survivor was my breaking point as I couldnt play this until 6 months after launch). This has also lead to me buying more in sales.
If they got the above right, then I would be happy to see your true AAA price go up to £80, given the amount of work that goes into them.
No game is at its best at release. Anyone paying full price nowadays has to be able to admit that. The issue is they won't care... for certain titles.
I have bought 2 full price titles in the past 5+ years. Everything else is worth waiting for. I'm okay with having made those purchases, but otherwise, I always wait for a solid sale.
If you don't like rising prices, learn some patience and don't get caught up in marketing hype. You'll save yourself a boat load of money AND end up paying for a less bug-ridden, more fully featured release (sometimes with the DLC included) for less than you pay at launch.
Like anything on the market, the true price is what YOU value it to be. So stick to your guns and get the best deal possible YOU think something is worth.
@EfYI Exactly, there are so many factors that all need to be balanced out, otherwise the industry's going to give out from under itself. All the things you've mentioned are becoming big, genuine problems — and we'll get to a point where both companies and consumers will have to decide on where to draw the line.
@Rich33 Yep, spot on. This should really be the bare minimum.
About £60 is my limit and even then I rarely buy games day one anymore. I've got a crazy amount of games these days so have no need to jump in straight away. I have preordered Astro Bot but bought PSN credit from CD Keys to make it cheaper and Zelda is only just over £40 and frankly looks better than all of the AAA stuff coming soon.
This coupled with games often having issues in and around launch, just makes me think I'd be a fool to be paying more to play what is increasingly becoming the inferior version of said games, as they're fixed and updated as time goes by.
I mean look at Star Wars, people have paid over £100 to play it on its real launch date before everyone else, only to be told they have to start the game all over again
I would say 70 is my limit bit i'm always buying the Deluxe/ultimate versions so i'm usually paying more anyway.
@get2sammyb yep. We don't seem to see any push-back though. There doesn't seem to be the community feedback to publishers and platform holders like there is when a GaaS is released or gender nonsense is attributed to a game.
Why is that? PC gamers gave up physical copies and game ownership because of convenience and lower prices. Us console gamers just give it a pass and pay stupid money for digital releases at launch and beyond like they're doing us a favour. I find it really odd that we have that mentality and that it's becoming ever more pervasive.
As long as these exact same games continue to be significantly cheaper on Steam with all the "bells and whistles" unavailable to consoles I will never accept the £70 asking price for compromised console versions.
Nope. Would only get games on sale, which I mostly do anyway.
$70 is the max for me, and that would only be for like 30-100 hour masterclass experiences. Persona 6 could launch for $80 and win GOTY and I’d still wait for a sale.
I still only pay $60 for games. If it doesn't come out at that price then I just wait for a sale. Plenty of games out there to keep my attention.
I ALREADY wait for sales and discounts on most games I buy, not least that most games need months of patching to be at their best and have all features added post launch. Why pay the most for the worst version of a product? If they want me to buy day 1 they need to stop releasing half baked products.
That said for a very few select games I would pay a little more. e.g. Zelda, God of War, Naughty Dog. But I can't think of much else.
@get2sammyb "This is why the GTA 6 example is interesting because you absolutely will get millions and millions and millions of people ready to pay extra to play it "early"."
This is the saddest commentary of modern society I have ever seen. I seriously felt dumber watching that GTA 6 trailer and the fact people will clamor to play it makes me die a little bit inside.
Spoiler: At 43 years old, I feel like GTA isn't for me. It was kind of cool when I was younger as it was pushing boundaries in a gamescape where mature content was scarce. Now it just seems so ridiculous.
Bottom Line: Get off my lawn! 😂
@PsBoxSwitchOwner “ No other industry would be accepting this quality. You wouldn’t buy a car that’s missing the paint. Or a hotel with no bed.”
We really need to stop using these analogies. Cause you actually looked at the automobile industry and massive amount of bull crap they get away with? I mean car manufacturers are now shipping cars that require subscriptions to get features you paid for.
My $50k car came from the factory with an engine tick, and one of the worse and cheapest manual transmissions that shouldn’t be in a $40k+ car much less a $50k sport car.
EA wish they could get away with the bull crap Ford, BMW, GM… etc gets away with.
Actually give us some PS5 games and we might give some money.
@ShogunRok
I was going to edit my comment but saw you had responded, to add that if they do this (fully optimised 60fps, bug free, every time, AAA £80), they really, really need to stop putting games on sale a month or 2 after launch!
To coin Monty Python "its all getting rather silly!"
It seems only recently that £/$70 games became the norm, and they’re already talking about an another price hike?!? GTA6 is probably the only game that could go higher, but I think it will be the exception rather than the rule. Most games won’t come anywhere near the predicted sales for GTA6.
Truth is these endless cross gen remasters will reach £100/$100 day 1. Don’t buy.
But… others will… and £900 on a Pro for 3 years’ use with a disc drive ‘xtra.’ Pay has no limits!
As an adult who rarely games online these days and has an astonishingly robust backlog, I always wait for sales and discounts. I can understand younger folks buying day one if they're in school surrounded by peers or play online frequently. I also get that some folks just want certain games day 1 and to be fair, a 30 plus hour game that is thoroughly enjoyed is worth whatever an individual is willing to pay for it. I think price hikes are par for the course considering how quickly the discounts come now. Companies want to rake in that initial cash knowing the majority of us won't be paying full price anymore.
It's worth bearing in mind that games like Street Fighter 2 on Sega Mega drive were £59.99 back in the early 90's. I'd say we get a lot more value nowadays. The single most cynical and ongoing farce in gaming is charging console gamers to play online necessitating a subscription.
Here in Europe the standard price for Sonys PS5 AAA games is even 80 EUR. Its gotten completely out of hand. Paying 80 bucks for a single game. Plus consoles that now cost almost 600 EUR, PS Plus subscriptions that start at 72 EUR and 70 EUR for an official gamepad.
I have been a gamer for over 25 years since the first Playstation and this is the very first gen where I can not afford to buy a new game at launch anymore. I did it with FF VII Rebirth and it really brought me to the limit. Everything is so massively expensive now but we don't have more money and gaming has become this really expensive luxury.
These days I never really buy games at launch anymore and just wait for sales or until I can buy it used on ebay etc.
And now these devs say 80 EUR base price is STILL not enough for them ? Do they seriously want us to pay 100 f..... bucks for a single game ? Thats like TWICE the price of PS1 games back in the day.
I was so much looking forward to Until Dawn on PS5 but not for 70 EUR. Thats insane. And I have been waiting for months for Stellar Blade to have a price drop and its still at 70-80 EUR everywhere. I don't care if I have to wait YEARS to buy games now, I am not paying that kind of money for a single video game.
Base games don't need to be more expensive than they are now. For me £70 is more than enough.
I think the message from customers has been clear for a while. People don't wanna pay more for their games, but still everyone pours hundreds of millions of dollars into their game developement. We need to scale back hard and go back to 2D, haha^^
@AverageGamer it was just an example. I wouldn’t buy a tv that came without a remote. Or a sofa that had no cushions.
My point being there is very few industry out there where consumers happily buy broken products. And then pay a premium on top to buy said broken product early.
Not this nonsense again. Publishers are entitled to sell games for whatever price they choose, but they don't need to raise prices.
These companies aren't charities. They don't have to (and often won't) fund a game that they don't feel makes money. If its such an issue, game development budgets just need to be managed better and smaller
Most people I know are already pairing back their purchases and waiting for reviews because the value isn’t perceived to be there, even for enthusiasts. I think, if prices go up, people will buy even less and it’ll have the reverse effect that industry heads want. Granted, from a business perspective, profits are likely down this year and it’s causing the executives to question how they can recoup costs. As great as GTA6 will likely be, it could also be the needle that pops the gaming bubble.
@roe You're absolutely right. They don't want to price themselves out of the market though.
I already only spend full price for the rare game I KNOW is going to deliver and I can’t wait to play such as a FromSoftware title, God Of War, Dead Space, etc. Otherwise I always wait for a sale, a price drop or both. Having been this way for a while now, I have a lengthy list of games a year or more old that are already on discount and getting cheaper with every sale. I almost never need to play something as soon as it comes out.
I don't like GTA, but that game is gonna be a console seller. The people that haven't upgraded yet will do, and even if Rockstar asks like $120 for the base game it will still sell millions.
Instead of increasing prices i would recommend reaching more people and making gaming what it used to be with more polished games and less scam tactics to extract more money.
I wouldn't pay more than 55 for a standard game , 90 if its a season pass but rarely buy games thst cost about 70 unless it's the trails series limited edition , . I Wouldn't normally pay anything extra above 55. Not really keen on GTA VI especially if it's anything like GTA V. Prefer a long single player campaign like OG san Andreas
Well so far £55 has been the maximum I have paid, I guess if I really want the game I would go higher I think? I got my PS5 (CFI-1216A) for £380 in a sale 18/11/2023. I purchased the digital versions of Resident Evil 4 Remake £55 and Black Myth Wukong £55. But most of my games I purchase second hand from CeX (Complete Entertainment Exchange) much more affordable and you can trade in, I hope this company (CeX) keeps going. Not sure what I would do if I can't trade in?
Edited: I think I paid £58 for the latest MW3 game?
@Malaise I think the thing is that GTA used to be an exaggeration of society - a total parody to the point that it was easy to not take seriously and just enjoy the ridiculousness of it all!
However, the behaviors of society portrayed in the GTA 6 trailer are much more of a reflection of reality that it's simply embarrassing - like, even if it was all meant to be an exaggeration, it was all entire plausible behavior in this social media-obsessed world (especially here in the US).
My friends, let me introduce you to that wonderful land of milk, honey and discounts known as CEX.
@LifeGirl I traded a few games there, I tried out GoW Ragnarok for £38
The $70 price is fair for the most part I think. If it goes up to 80 or 90 though...I'm not saying I won't buy anything at that price but will definitely have to give it a good bit more thought before purchasing a game.
@EfYI
1. JCBP.
2. So would I 🔰⚔️
3. I've literally just finished Jedi Survivor, but via EA Play. So I get that aspect too, it's a game I knew I'd like, but it's also a game I know I won't play again or spend hundreds of hours on, so I didn't have any desire to buy it digitally to own it without being able to sell it, and certainly not at launch because of the issues they had with it.
4. I'd recommend going for Jedi Survivor now though, it is worth a play, for sure, whether in a sale or via ea play 😄
I very rarely pay more than £30.
I'm just waiting for games to reach $100 dollars for its base version and see people's reaction to it.
The older I get, the more patient I become. I almost never buy new games at full price. The smartest game to play is the waiting game.
I've said it a million times, but the argument of "games haven't kept up with inflation" doesn't fly. A discretionary spending item can't indefinitely raise consumer price unless consumer discretionary income rises in equal measure. Consumers have NEGATIVE discretionary income, not growth due to other inflationary factors. To be "equal" price in consumer eyes (not shareholder and accounting eyes) to the past, the raw price must stay the same or roll backward as the consumer budget to spend on such things is proportionately reduced from past decades.
The companies' own sales demonstrate this with their sales, lower cost titles, catalog titles, subscriptions, etc making up large portions of their revenues, while new unit sales decrease and disappoint expectations. They are in lala land ignoring them, and those arguing "inflation" have no understanding of consumer economics leading me to believe they must all be graduate level economists, otherwise they could never misunderstand economics so severely.
A second friendly reminder that those $100 Nintendo carts included purchasing hardware, including a graphics accelerator (GPU), flash ram, solid state storage, and nintendo's monopolistic price inflation on said hardware. The contained game was probably $40 at best. Do I get an SSD and a GPU with my purchase of GTA6? No? Apples to cartridges.
@get2sammyb " it’d be fair to point to the platform holder’s record-breaking profits"
What record-breakng profits? In pesos? They're running at 7% margin and unit sales are down FFS. Too much expenditure, not enough sales to recover, and economy/higher prices have reduced sell-through. Trying to wring out increased margin per unit as a bandaid for decreasing sales and increased expenditure while further decreasing sell-through through by exceeding market price amidst high supply would surpass even Jim level idiocy and might even make Matrick look genius. This industry has a death wish.
The market has chosen it's pricing. Overall it's not $70. It's not $60. It's not even $50. There's high supply and massive variety. It's getting harder to get the market to pay over $0. If the industry thinks the Neo Geo 2 is the solution to its woes, we need to start preparing to transition to PushGlass and embrace Candy Crush.
If GTA 6 is £70+ for the game and £70+ for GTA online then i'd happily avoid paying for the online element as that is not something i'm personally interested in funding 👍
But overall I think everyone should buy the games they want to be made as soon as your wallet allows, and at a respectable premium price to support the fact the games you want are actually still being made in the current climate. Otherwise, its bye bye good games. But for the rest that you're not as sure about, or happy to wait for then sales and subs will suffice.
For me GTAVI is probably the only game that I would purchase in 2025 for a price of 80 dollars and at release. Knowing that the game will be relatively stable and provide hundreds of hours of play and replays and thus being an entertainment bargain. However GTA6 online may be a seperate one time fee and have features behind pay walls like a GTA+.
All I want with a new title is the base game. No gimmicks, no pre-order junk weapons and cloths, and no editions that include future dlc that I may not want.
I already wait for games to hit the $20 to $30 range. I would wait years or outright skip GTA6 instead of paying more than $30.
There is way too much to play already to spend $70+ on a new release. Waiting for sales more than doubles the games for my budget and since I am buying faster than I can finish them, there is no need for me to spend on a new release.
I'm glad to have a massive backlog and not be influenced by graphics like 25 years ago. Now I can equally enjoy all the games from 8 bit graphics to modern... so now I can easily pass through the hype and wait for a sweat price for AAA games and put good money for games I feel they need more support.
Games definitely become more complex with years and take longer to develop, and more and more people play video games. There have more video games than ever beeing made. So there are also more sales than ever. That becomes more and more difficult for each game to be discovered. So aside of that, regular launch prices for launch games are a little all over the place, as most games are not finished and need patches to solve problems more important than ever. There is no easy solution for everyone I fear. Maybe some of these studio closures are a tough but necessary transition period based on general demand.
I don't get mad about games being expensive because I understand they are increasingly expensive to make. But I rarely buy $70 games, in fact I think BG3 is the only game I've bought for that price. So I just can't envision myself buying any games for more, other than maybe Street Fighter, which I'm always at on Day One.
I think the more important argument is devs need to scale back and really look at viability. If your game is too big to fail, maybe it's too big?
If the Last of Us Part III is $100 I would buy it in a heartbeat
GTA is one of the few games I would consider buying day one, or at least within a month of release (unless a majority of reviews said it was really bad). But a higher price will mean I just wait for patches and a sale. Even something that's my FAVORITE gets a "wait for patches" at the very least.
Yeah I wouldn't pay that much for any game. Even if it was a remake of something I love like Xenogears, it's just not happening.
@ShogunRok this is a valid point that still seems baffling. I wonder if anyone will ever have the audacity to release a game that rises in price as it gradually gets patched until it works properly.
80 max for standard editions
"The problem is there’s a huge disconnect between the cost of making games and the prices fans are willing to pay. Sony’s giga budget single player games demand many hundreds of millions these days, and while it’d be fair to point to the platform holder’s record-breaking profits, that’s still an enormous amount of money for a publisher to spend on a title that could, potentially, flop."
Movies and TV shows can cost hundreds of millions and flop as well lol. That's just the risk of doing business.
These big companies rake in more and more money and still keep arguing for bleeding the customer drier and drier.
I've never paid $70 for a standard edition of a game, and I won't start now. Jacking it up even more in the middle of a cost-of-living crisis sounds like a good way to kill launch day sales.
@PsBoxSwitchOwner The grass is always greener on the other side
I'm just saying that we are getting it way easier in the game industry with the amount of bull crap we deal with...
A $50 NES game in 1990 would cost $120 in today's dollars. With that in mind, I am personally okay with paying $80 for something like GTA 6.
I'm so many years behind. I'm also now a steam convert and wait for sales. I will play Starfield eventually, I bought last years F1, I don't enjoy this mega budget as the games are all gimmick and no soul. Bigger is rarely better. Not bad seeing as I got my PS5 in the times others got breeze blocks...
@VaultGuy415 that $50 that came with a manual, fancy box and inserts, a cartridge, and the internals.
Totally different than printing on a couple of pence Blu-ray.
The ‘inflation’ argument just doesn’t hold up.
It’s about quality of the big AAA for me.
Would I pay £70 for SW outlaws at 77 meta game.
And after reading the reviews.
Absolutely no chance, I pay for top quality only.
£70 is ok for a very top quality AAA, the best of the best, up there with the best.
These publishers think we want to pay for sub standard rubbish from a quality AAA point of view.
They must be joking.
$60 or I'll wait for a discount 1-2 year later. I don't have to play some games right now since I have a lot of backlog, on my pc, switch, and ps4/5.
When I bought games full price, it's more like to support the developers (like vanillaware with unicorn overlord and se with ff16 months ago) rather than needed to play the games right now.
Another price hike would just make me even more likely to wait for sales or for games to get added to subscription services - which is what I already do in most cases. I only get the stuff I absolutely cannot wait to play on Day 1.
Some of the takes on never paying full price for a game is why GaaS are being born left right and centre.
Its like you don’t realise you are part of the problem 🙄
@PsBoxSwitchOwner 8-bit games were made with teams of 4-5 people, plus some testers. Horizon Forbidden West had 300 full-time employees working on it. C'mon man
Removed - off-topic
Removed - flaming/arguing
Oh yes, @get2sammyb, there will probably be a huge audience that will be willing to buy into the GTA6 early.
On the other hand, there are folks like me who haven't even play GTA5... 😂
@Northern_munkey you say it sucks to have digital only consoles, but I have the disc PS5 and only have a couple discs. Reason being is that the sales on the digital store are usually much larger than they are for discs, or at least I'm notified of sales on my wishlist instead of having to check on game stores often
I've only paid full price for a PS5 game once and that's because it was a console bundle and the only option to get a PS5 at the time. But that was demon souls so I'd say that one was almost worth it
@Jacko11 The market deciding that $40-50 is the most widely accepted pricepoint for video games instead of $80 is not the reason Concord exists.
@VaultGuy415 Nintendo also had total control of the supply of video games in the NES era with the (struck down as illegal) total exclusivity requirement (All games on NES must be exclusive!), and the controlled issuing of publishing licenses and number of licenses issued per publisher for releases. It's easy to charge the inflation-adjusted equivalent of $120 on a new, niche, burgeoning technology that includes the sale of hardware, where you alone control the supply and price of said hardware and also control the price, quantity, and frequency of all published software.
Imagine if, today, Sony in a similar but not equal market dominant position as Nintendo back then decided that EVERY game published for Playstation must be ONLY published on Playstation, and each publisher may only release 4 games per year (to the point they start developing shell companies just to publish more games). And only authorized, approved publishers may publish on it. And you MUST buy a PSVita Memory card with each game purchase, and they have a lockout chip so it must be a Sony provided card. Sure, they could sell $120 games too.
You can't compare today's gaming market with the (struck down as illegal) NES racket. You could compare to the outrageous N64 cartridge prices....but then, that pricing difference is a big part of why PSX ate N64's lunch money.
If the market doesn't want to pay $70 for HFW, the solution is make games that don't cost 300 full time employees 6+ years to make. Not charging $80 and hoping people change their minds. The young generation grew up on phone games that cost $0-15. Good luck getting them to spend $80 on a $700 box.
@Jrs1 it's not GenZ that's interested in Oasis, it's the people clutching physical discs that are.
@LifeGirl Especially if you enjoy the aroma of stale sweat.
@Jacko11 or developers could make lower budget games? Weird how this is occurring at the same time indie games are so loved by gamers, probably because you actually get your money's worth
@Jacko11 Economies of scale, erm dunno what bait account is, i dont do internet banter, sorry.
I held off and got a new copy of Callisto Protocol for £5.99 last weekend 😂
@kyleforrester87 You paid the console premium. It was $0 on EGS last week.
At the current price point of AAA games, I tend to wait for a price drop. I have such a big backlog of games, that I don't NEED to buy a game as soon as it's released.
@NEStalgia The last thing I'd want to see is fewer ambitious, beautiful games like HFW. This is why I'm willing to pay more. Just speaking for myself, I'm willing to believe that price would drag down demand too much overall.
@Jrs1 So... the smell of most high streets then?
@VaultGuy415 I get the point somewhat, and while it makes some amount of sense, and I get that there's some measure of demand for paying large sums of money to get "ambitious" games, the main problem with that idea is that the market willing to do that is necessarily small, it becomes very niche, and as such we end up with the model we have now where there's the "early adopter price" for large sums to act like whales do on phone games, but that small market alone could never sustain the dev cost any better than just charging $40 out of the gates for all, so then the game must come down to a normal price that others are willing to pay. Meaning the early adopters are just willing to get ripped off, while looking down on people that didn't "support the art". Meanwhile the bulk of the market just laughs at the people that line up to get fleeced.
Moreover, the question must be asked if a game like HFW REALLY needs that kind of pricing. And if Guerilla really needs a premium building in premium real estate with living rooves and all sorts of luxry status appointments requiring both premium product pricing and layoffs to sustain...... Or do just the execs need that and needs you to pay more to fund it?
I think some games probably deserve a higher price point, but my problem is with the precedent it sets. So while GTA6 might have an argument for a price increase where it took a decade to make and offers a certain amount of value, it will also raise the price of whatever yearly shlock EA or CoD spits out.
People talking about $100 for GTA 6 while happily spending twice that, $200, for FF7 Remastered, $60 for part 1 and $70 each for part 2 and 3. 🤑
Yeah sure, each "part" is basically it's own game, but each part is only 1 part of a game being remastered in 3 parts. For $200 total.
In another 30 years when people are writing history books about how expensive video games have become someone will finally mention FF7 R costing $200.
This is such a clickbait article.
A typical cost for a Genesis or SNES game in the early 1990s was $44.99. A game that you can finish in like 4 hours at most with zero extra content and no free updates.
That 44.99 is about 105 dollars today.
So do you think we get our money's worth today? The answer is a resounding yes.
You only think games are expensive at $70 if you are 15 years old and have no sense of perspective.
I will wait for a discount or just move from the game. It's not a need, and it will never will be. Publishers will realize that once sales start to drop they will have to adjust.
In the end, for some ppl/gamers they need these games even if they're broken at launch. I will not pay more than $70. You do you with your money.
@GreatAuk And again supply was low, most people only owned a handful of games because they were very expensive, and the local rental business positively boomed as a result (A.K.A. "But subscriptions train people to not pay!")
Does the industry want people to buy a handful of expensive games like the 90s? Or does the industry want people to buy lots of games? Rockstar certainly likes the former. It benefits them. In a world with that much reduced supply and demand, though, margins can get much higher, but there's going to have to be a LOT more closures mergers and consolidation to shrink the industry to the size it was in the 90's too. That's a lot more future Amazon delivery drivers on the market.
I already don't buy at full price except for extreme exceptions such as God Of War Ragnarok & likely GTA 6.
With PS Plus Premium, I have no need to buy games as I mainly play SP games, beat them and move on. I won't mind waiting for a sale or it goes on PS Plus
@GreatAuk I only get games on steep sale or on a key site because anything over 30 is a scam to me, I know a guy who has a lot of money yet he pirates almost every game and everyone else i know waits for a sale.
@NEStalgia I'm perfectly happy to pay $70-80 + DLC cost for the 250+ hours I got from HFW. I don't feel ripped off in the slightest. I'll get even more bang for the buck from Monster Hunter Wilds.
Your contention seems to be that AAA gaming needs to die and that the industry needs to make everything cheap, stupid, and loaded with live service gimmickry because today's kids are used to awful iPhone games marketed to them by Instagram ads.
My question is this: Are you Jim Ryan? If so, please tell us what Bluepoint is working on.
I am not paying $100 for a game for years I've been on a wait for a sale with very few exceptions
Does inflation really have an impact on game development? Wages go up of course as do the electricity bills. But it’s not like making a game uses some finite physical resource constricted by supply chains and shortages. Software and code is ‘infinite’.
Some people will say graphics cards are the fuel of game development, to which I would say only based on your platform of choice. Eric Barone didn’t use a cutting edge rig to build Stardew Valley.
That is to also say I paid £60 for Majora’s Mask in 2000 and £60 for Tears of the Kingdom in 2024
@LifeGirl Nah just cex, smells like a bag of pensioners coats.
If it was next gen I would begrudgingly pay but two price hikes in the same gen, no way.
I’d wait for sales.
As a kid in the 90's I had a hard time with games being $70-$100 depending on store. Now days I still have the same issue. I tend to stick in the $30-$40 range but don't really buy more than 4 or 5 games a year. I love my ps+ membership because I can play a huge verity of games. As for a cap that would stop me from playing it would probably be $100 for all games.
@SlipperyFish I guess we live in a different reality.
I’ve gotten to the point where I very rarely buy a game at release. It has to be something I’m incredibly hyped for. Otherwise I just wait for a sale as they happen pretty frequently, all things considered.
There are so many games available on PS, I always have something to play so patience isn’t too hard
@Northern_munkey uhm. Ok then bud..
No game is worth more than $60 , idc what it is
There are plenty of people out there ready to buy games day 1, regardless of price. It's the same with sports tickets, music gigs etc. If people want it, they'll pay for it
@Deityjester best looking up how key sites work, it often ends up costing the developers money. If it's a ubisoft or EA then whatever but please dont use keys for indie games
There are a few games (BG3, probably GTA VI) that deserve to ask for more than 70 bugs. I very seldom buy games on release day anymore, FROM Software would be an exeption.
But not in digital form, at least for me thats a no go.
@SlipperyFish well we must buddy because my experience with the psn store is a whole different one to you especially day one prices. If you are happy and it's a model that works for you then have at it but me personally I'll just continue as I do.
@Northern_munkey ehh?? I was taking sales not day one prices
@SlipperyFish my initial post was about day one prices which is what the article was asking about. "How much would you pay?" And I stated I would never pay what they are currently asking for day one releases. Its not that hard to understand really is it?
@Northern_munkey and I agree with you? I was having a polite discussion not arguing with you.
I don't believe that any game is worth more than £50, aside from some games that usually don't cost more than that anyway.
@SlipperyFish it's been a long day mate so maybe I got the wrong end of the stick. I'll apologise if I came across on the defensive side..no hard feelings OK?
@Northern_munkey no worries
@SlipperyFish I know how key sites work and there is no point getting any keys for ubisoft/ea games they don't use steam keys because they want people to use their launchers so you'd get a key for them and the EA launcher refuses to work for me.
There is no point buying a key for an indie game because those go on reasonable sale. Helldivers which i purchased on steam didn't but i believed the fanboy hype and i was the one who got robbed by the devs in that case because the "earnable currency" everyone loves to preach as a positive is anything but, two warbonds you get in that game whereas a giant chunk of content is locked behind ludicrous grind or pay to fun/variety... i put 8 hours in the last couple weeks and only managed to scrounge 100 super credits clearing every poi on maps so next arrowhead game I'll either not buy or i certainly will go the cheaper option and get a key just like i did with ghost of tsushima.
Nope. I wouldn't pay more. 60-70 is my maximum limit.
@Deityjester well I thought it was worth sharing incase you didn't know. I know plenty of people who buy keys for indie games knowing those indie devs would rather you pirate the game instead
It’s impossible for me to stop gaming entirely. It’s part of me since i was a kids (contra & mario) and arcade game like marvel vs capcom. Depend on games,perhaps one of them is Monster hunter franchise as im big fan of it since the psp era. But nowadays, im mostly bought game when its on sale. As i have 2 gaming system ( steam deck & ps5 )cost me much money. Im okay with waiting though till the game is on sale.
Games are entirely too cheap - makes no sense why they're so cheap compared to movies, music, and books. GTA6 is surely a $100-150 game. Shoot, The Witcher 3 was easily a $100 game. Vampire Survivors at $5 on PSN? That's easily a $20 game. I love the current price structure of games because I'm greedy and love having bunches of things I love, but if prices were to explore the possibilities or just trend upwards, I'd probably buy fewer titles. I'd then be pinched to make wiser purchasing decisions, but I'm not sure if that's a bad thing considering the presence of an ever grow backlog that will never be managed at this rate. Greed vs putting money more proportionally into where I put my time is a thought. Thoughts on thoughts.
Does Concord get slipped into every article now?, must be a payment per mention kinda deal 😁
F this S to oblivion, they couldn't even argue how the price exactly is put together. The backlog of 4 Playstation generations is overwhelming. I'll just get back to that when that happens.
@DrVenture69 This x10000
Publishers will learn that releasing a game at $40 will bring them more money than releasing at $80. This is equivalent to the Laffer curve for taxes.
Lol they can do whatever they want. I don't buy games at 70 euros already. The line is already crossed. Want to go higher? Enjoy. Not gonna change anything for me. I will just wait for a sale. 🤷♂️
Really depends on the game for me. I've paid for $70 games several times and haven't really regretted it. For example, I've pre-ordered Infinite Wealth, P3Reload, Rebirth, and Metaphor this year for that price because I know I will have a blast with those games despite the price tag. But Assassin's Creed Shadows is very different since I pre-ordered the gold edition which is $110 USD. And since I'm a huge fan of the AC series, I really didn't mind spending that much.
I almost never buy games unless they’re on sale with a hefty discount. It seems insane to me that people pay more for a buggier version. The only exception so far this gen was buying Elden Ring at full price, and before that it was Dark Souls 3 (due to mostly peer pressure). Oh and never ever pre-order!
@themightyant this is basically where I am right now. Sony and Nintendo single players almost always full price because they're high quality titles. Rockstar is the only other one. Xbox is a Gamepass Ultimate machine for the month I'm playing and immediately unsubscribe before the renewal.
Capcom, Sega, EA, Ubisoft can all be bought cheaper and with patches within 3 months.
I used to spend a lot on games, and have a library of hundreds of PS4 titles. But I’ve saved a tonne of money with my gaming hobby in recent years. I changed things by applying a few easy rules.
1. Do not fall for sales. Only buy a game when you actually want to/will be able to play it. Even if it’s still at full price when you come to it, you probably saved money by not adding 10 games to your backlog that you’re never going to get to just because PSN put them on sale.
2. Try to finish all your games. Sure, you’ll fall off some here or there, but the time it takes to see them through will stop you jumping on the hype for the next game and spending more money.
3. Wait for reviews. Half the time you’ll read them and think “eh, I can wait for a sale on this one” or “I’ll skip this entirely”.
4. Never pre-order.
With these changes to the way I buy and play games, the hobby is surprisingly affordable.
Another problem is that publishers seem to think everything has to be a triple A, every game has to have 100 hours of dialogue, 40 hours of expositional dialogue (show, don’t tell!), and so much on screen clutter, the PS5 is trying to render a billion polygons a second at 4k (clutter is probably why Bloodborne was a 30FPS game).
All that costs. Just dial it back guys! I think that’s why Death Stranding was such a great game, it’s simplicity
@DrVenture69 clutter is the reason bloodborne is a 30fps game? It can't even hold a stable 30fps for most of its screen time. Without the "clutter" as you phrase it bloodborne would have no atmosphere and no visual identity. The games aesthetic would be completely soulless (pun intended.) The reason bloodborne runs so awful is that the hardware running it is just not capable and its also down to poor optimisation on fromsofts part. Get rid of that chromatic abhoration and fix the frame pacing and it would be playable as is..
If it's a new game that I've been looking forward to then I don't mind paying full price but most of the time I will wait until deep discounts or pick games up on PS Plus/Game Pass.
I have a friend who only plays Fifa (or whatever it's currently called now). He tells me that it doesn't matter if it costs 150 euro. He'll still buy it because he can afford it and he will have hundreds of hours of fun.
I think that's the case for certain games.
Personally, I'm happy to wait for a sale.
@Northern_munkey im certainly not an expert of frame rate, I’ll leave that to Digital Foundry! My theory was just the harder the PS4 had to work the fewer frame you would get out of it. I guess I’m just say id hope developers / publishers would focus on boom for buck, rather than tacking of bells and whistles then telling us “Hey, this all costs”. I’m probably over simplifying!
@DrVenture69 no worries. I myself don't put much stock into the supposed "experts" at DF..I'd rather be happy with my games and let my eyes do the work rather than have people tell me exactly why the game I'm playing is being impacted on at a microscopic level blah,blah oh ***** I fell asleep again...
PC and piracy lookin better and beetter every day. Strauss Zelnick's dream is closer then we think. 🎉
Speaking of spending more money and even tho it’s not going to happen. Just think if most of the people on this site got their wish that the competition left the industry, leaving Sony to itself. Hope you’ll enjoy controllers going up, console prices going up, online services going up, oh wait that already happened. Well up some more then. The old saying goes careful what you wish for.
I don't buy games on day one anymore. I used to years ago when a AAA was about £30 or £40. I'm glad people buy day one though as they are subsidising my purchase and funding any DLC that will come later.
Why would anyone pay extra for the buggier experience?
The industry is really stupid if they’ll make everyone wait for sales.
People pretending £70 is expensive dont have history to back up that point of view.
When ps4 launched we all bought games at £50. That would over £80 in todays money, so games should be more expensive not less, especially given the rises in dev costs.
Ive no desire to see prices rise of course, but its clear many jump on the 'too expensive' bandwagon simply cause they heard someone else say it.
I do despise the 'Special Editions' though, they are designed to fleece money from the gullible, and Ive never bought one and never will.
@Northern_munkey For once, I couldnt disagree with you more.
Ive never bought a single physical game on PS5 and my launch PS5 with disc drive has never had a game in it. The drive is literally redundant.
As you can save %16 on psn credit with a few clicks, get a few £5 top ups from the stars program, and always get good deals on sales, I dont feel i pay more at all, and can get what I want without getting a code in a box (all games need updates, so you download them anyway).
It doesnt suck one bit...
@Titntin I respect your opinion as always. I'm not a fan of digital only as it limits my choice but that dosnt mean I think it's wrong. If you can find a way to get cheaper deals then great but for me I like my physical and I'll buy digital if the price is good enough or if there is no other option such as wukong which I thought £55 was acceptable.
@Titntin also my ps5 is my bluray player too so I need it for my 4k movies.
the comments section for this topic is MASSIVE
no surprise with price rises now a regular occurrence.
people are being forced to be cautious and put loads more thought into what they spend their hard earned cash on.
A few years ago $70 would be the Maximum any game would 'cost' by the time you've bought the game and whatever Season Pass for all the DLC - now the 'base' game with Copy/paste mechanics is $70 with more stripped out content that is in the special edition or will be added in season 3 content coming a few months after launch.
Point is that Games haven't just got more expensive, but they've also found numerous other ways of monetising. A game back on the PS3 would feel much more 'complete' with any thought of DLC coming post launch if demand warranted. It would come with ALL the Characters, Camos, Cosmetics etc and DLC was optional, a Map pack expanding the number of Maps in a MP mode that was secondary to a decent Single Player mode...
Now it feels like you get a very 'bare bones' experience unless you spend well over the entry fee. Games have multiple 'seasons' now a year - look at CoD, a Season Pass would be for ALL DLC, now its for a few months with 'less' content bumped out by more cosmetics...
With Sales inc Games from Last Gen thanks to Backwards Compatibility, as well as 'compulsory' Sub services with 'free' games (both PS+ essential and Game Pass Core offer access to free games), there are thousands of playable games on Consoles. You can buy older PS4 AAA games for a LOT less and even some PS5 games are now cheap.
Point is, with thousands of 'playable' games already on PS5, thanks to BC, you don't need to buy the latest releases. For £70, you could buy 3 or more AAA games in a sale instead of the latest 'bare-bones' release....
@get2sammyb Cool article thanks Sammy, I still remember getting that SF2 Turbo on the SNES, it was in a purple box if I remember right and yep it was £79.99 in the nineties, worth every penny though My Smash TV import was pricey too, making me remember when game shops were good with cheesy names, ours was called Level 1!!
I’d pay £50 at most for a new game now. I have paid £70 a select amount of times and been disappointed most times.
If games stopped releasing in a shambolic unfinished state, stopped penalising players for not buying the ultimate edition through ‘early access,’ got rid of micro transactions and battle passes then I’d accept a higher price.
Until the industry regains the quality it once had why should we pay more? Quite frankly its pretty outlandish to ask for more when they do the above.
I very rarely buy games at full price on release that are more than £50 since I use Game Pass and rent day one physical games from another rental service. That being said when it comes to GTA VI I’m willing to pay well over the odds for it because it’s one of those games you just know that is going to live up to the hype. The base game could be £100+ and I’d still buy it, if there is going to be a special or ultimate edition then I’m buying that even at £150+ but really we’re probably going to see the base game at £74.99 or £79.99 which is going to make a massive difference when the game will sell tens of millions of copies within the first 24 hours.
@Northern_munkey That mate, is definitely the best reason for needing a drive 😊
I digitised all my blu rays and dvds a few years back and put them on my server, so I play all my own stuff via plex on tv and got rid of all the shelves and cupboards full of video discs. If I hadn't, I would be in the same situation as you and need a disc drive for the same reason!
Its pretty weird, all my adult life my places have been full to the brim with physical media _shelfs on every wall, huge units full of rows of discs etc. Getting rid of all that was a scary move, but so liberating. It made my house seem twice the size it had been. My server backs up to the cloud (backblaze), so im covered if the place burns down!
PS. As I bought Wukong digitally, it cost me £46.20...always 16% cheaper unless you buy psn credit full price.
@Titntin it's a very good point you make.
I remember paying $60 back in the day to get Monster Hunter Tri for the Wii and it came bundled with a Pro Controller. What a time.
would be the funniest thing ever if people just refused to buy GTA 6
If games just tracked with inflation we would be paying $100+ a game but we avoided that because the gaming audience grew a ton over the past few decades.
👉🏾 That market expansion is over.
And now publishers are put in a position where games cost more but they can’t charge more.
This is a big issue and there is no obvious solution.
It’s both wonderful and terrible as I get low prices 😊 and watch in horror as amazing talent get shuttered and treated like garbage 😥.
@MaccaMUFC I think €70 is more then enough. And if they ask more then there should be no monetization
@Ravix
Jesus Christ to you too!
Those are great tips! Thank you
When I was a kid I had no money and lots of time, so I would play the same games over and over. Now I have disposable income, so I buy lots of games, but don’t have time to play them. 😩
It's not that long since they went up to 70 greedy c***s 🤣😭 I play mainly indy n metrodvania so luckily not paying 70😎only game I IV paid 70 for is cod but lucky that's cmin to gamepass so not getting ripped off anymore 🤣 it depends on game but I put most games on wishlist n wait for sales unless it's a game I really want like when resi 2 3 remakes came out
This will drive people to not buy day one even more or even wait for a sale, hiking up the prices will be their own death set in stone if they do that, the amount of sickening greed this douse man oozes is offensive and such disrespectful of the consumer but we all know what these scummy Devs think of us at the end of the day, I'm really not surprised
Removed - current gen piracy/emulation
Really don't understand why SW Outlaws is being attacked for this pricing? It is the same as other AAA studios have been doing for decades, it's very common to bundle a season/expansion pass into a games pre order as a special edition... I brought games back on PS3 that did this
I have learned that time, not money is the most expensive commodity. I don't mind paying a bit more for the choice to play something early (like GTA 6/Persona 6). I can get more money but I'll never get back the lost time waiting for a game I want to go on sale. Nobody is promised the future so I just take life day by day.
Also nobody who wants GTA 6 is waiting for a sale and it that game is $80/£80 the customer will gladly pay up in the tens on millions. Many people have passed (including people I know) waiting for that game.
What I do take an issue with is Sony charging US customers $70 and then forgetting conversion rates exist and charging UK customers £70 when it should be closer to £60.
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