
As we all know, PlayStation has long dominated the console market in Europe. More specifically, Sony's systems are nigh untouchable in countries like France and Germany — hugely important regions that often get overlooked, while so much emphasis is put on commercial trends in English-speaking markets, like the USA and the UK.
There are obviously a lot of contributing factors to PlayStation's success in Europe, but on a foundational level, the company's always been front-footed when it comes to visibility through partnerships. For decades, it's partnered with the UEFA Champions League — pretty much the most prestigious football (or soccer, for you Americans) competition in Europe. And now, it's renewed that partnership ahead of the upcoming 2024/25 season.
It's a fairly big deal, because the next Champions League is literally going to bigger than ever before. The tournament's undergone a rather significant overhaul, as it welcomes a total of 36 teams to a new league structure, before progressing to knockout rounds a lot later than usual. Basically, there's just going to be more Champions League. More teams, more matches, more TV coverage. And by extension, more marketing for Sony and PlayStation.
"A dedicated partner of the competition for more than 27 years, SIE and the PlayStation brand will continue to deliver innovative fan engagement activities, exclusive content and unique experiences across various platforms, including remaining as the presenting sponsor of the Player of the Match, UEFA Champions League Fantasy Football and the eChampions League," reads the official press release.
Are you at all surprised to see PlayStation renew its partnership with the Champions league? Aim for the top corner in the comments section below.
[source uefa.com]
Comments 20
The next time PlayStation have a showcase, I want Hulst to walk out to the Champions League Anthem 😂.
Football and PlayStation went hand in hand since they got the FIFA deal ages ago.
I think the only country in Europe is the UK were the Xbox sells ok ish, but not to levels of PlayStation 5.
Aftet hearing this news I got really excited and in the mood to play some Fifa so I didn't because of course I have PES 6 waiting for me in the PS2
@Czar_Khastik is that the John Terry cover?
Alternative title:
"PlayStation's Domination of Europe Set to Continue as Xbox continues to do Xbox things."
Domination my behind, Switch sold way more, stop bending reality, much appreciated.
@NoHope It's true though. PS5 is the best performer currently in Europe.
"All three platforms saw a slight decline, with PS5 still comfortably the market leader (selling more than the other two platforms combined). Nintendo Switch slips to No.3 this month, narrowly overtaken by Xbox Series S and X, with both platforms broadly neck-and-neck year-to-date."
https://www.gamesindustry.biz/elden-ring-sales-jump-467-on-shadow-of-the-erdtree-release-i-uk-monthly-charts
"All three platforms are down, although PS5 is proving the most resilient with a year-on-year sales drop of 10% in June.
For the first six months of the year, the games console hardware market is down 24% with 2.2 million units sold. PS5 is down 16%, Switch down 32% and Xbox Series S and X down 37%. The console market is struggling when put against strong 2023 numbers, a weaker software line-up and the ageing Nintendo Switch platform."
https://www.gamesindustry.biz/european-game-sales-down-just-16-during-the-first-half-of-2024-european-monthly-charts
Fair I guess to sponsor or whatever.
I mean years ago could have thought just Baseball, Rally or F1 as they had those licenses exclusively (besides Baseball for longer than all of them as WRC/F1 went multiplat).
But if the marketing is right makes sense. If sponsoring makes sense. If the most sense/talked about console to get your sports games (or service in the future with less consoles future we will see sigh and the PlayStation brand is recognisable or will be to young/older people every year or so it's mentioned) why not.
@Orpheus79V
I was referring to lifetime sales, in my book there is no dominance whatsoever.sony is nowhere near to be market leader compared to Nintendo.
@NoHope
You're comparing a portable console, which is cheaper and is nearing its end of life, meaning devs have had years more to create great games for it. PS4 gen had almost no games till after the halfway point (From SONY at least). There's a reason PS is always against xbox, nintendo is a different competition, steam deck would be closer.
@NoHope Europe lifetime sales estimates from VGChartz
Nintendo Switch - 36.27m
PS4 - 45.8m
All-time best seller in Europe:
PS2 - 55m
@Mikey856 Yes, that's the one. Adriano and Terry 😎
@NoHope to be honest Nintendo home consoles were never extremely popular in Europe from before PlayStation was even a thing, with Sega’s Master System and Megadrive ending up being popular choices in the 8-bit and 16-bit era. Gameboy was a smash hit and Wii and Switch have been solid but as mentioned by @ChrisDeku ps4 sold way more and I fully expect PS5 to outsell Switch by the end of its life cycle.
@NoHope bro Sony is the market leader. They sold over half a billion consoles lol
@Mikey856 That actually means Nintendo is still the market leader since lifetime sales of all Nintendo consoles and handhelds is at 863.07 million hardware units... which is a lot more than 500 million units of consoles and handhelds sold by Sony.
Honestly why expect otherwise? Nintendo was making hardware 10 years before Sony and continues to do well, with the Switch outselling its eighth gen competition including the PS4. While the PS4 took 7 years to reach 114 sales, Switch surpassed that in 5 years.
Really this is all meaningless anyway. Both companies are clearly successful in the end with their hardware sales unlike Microsoft with Xbox.
@TruestoryYep well again I wouldn’t strictly bundle Nintendo in the same catagory as the other two as they are very different demographics. One is brought to do serious gaming one is brought (mostly) to shut the kids up. Sony is the most profitable business in the gaming sector, SIE is turning over 3 times what Nintendo does believe it or not although development costs obvs a ton higher. PS plus subs are higher than Nintendo online by a 20odd million. The monthly active user base is around the same. But I’d say given those stats PlayStation is the market leader surely. Xbox doesn’t even come into the equation frankly in terms of console engagement
@ChrisDeku
Thanks for the numbers, however regarding the PS4 sales, it had 4 years longer to get to those numbers and up to that day, it is still available in stores. Let alone it had price cuts after a few years, if I remember correctly, Switch had none so far.
PS2 was great, yet I would guess that around 8-10 million sales were for the DVD player use only (worldwide). Still quite good numbers.
I do not see the dominance in the current day and age anymore by Sony (PS5). Do they lead by the end or even now, most likely, but dominance? Come on.
@Nei
True. Europe is Nintendos "weakness".
But you really believe PS5 will have more sales in the end than Switch? Europe or in total?
@Mikey856
Impresive numbers, Nintendo did more with handhelds alone. Home console wise and in total (all generations) yes, no doubt Sony is king, but I see there "dominance" crumbling.
If they do not change there ways with PS6, the sales will decline even more.
@NoHope just Europe, I think ps5 will end its life cycle selling very well but less than the Switch that other than its sheer popularity is more on the portable console side of things more child-friendly, lends itself better to multiple purchases in the same household, has many different iterations on the market etc.
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