Sony PlayStation Champions League

As we all know, PlayStation has long dominated the console market in Europe. More specifically, Sony's systems are nigh untouchable in countries like France and Germany — hugely important regions that often get overlooked, while so much emphasis is put on commercial trends in English-speaking markets, like the USA and the UK.

There are obviously a lot of contributing factors to PlayStation's success in Europe, but on a foundational level, the company's always been front-footed when it comes to visibility through partnerships. For decades, it's partnered with the UEFA Champions League — pretty much the most prestigious football (or soccer, for you Americans) competition in Europe. And now, it's renewed that partnership ahead of the upcoming 2024/25 season.

It's a fairly big deal, because the next Champions League is literally going to bigger than ever before. The tournament's undergone a rather significant overhaul, as it welcomes a total of 36 teams to a new league structure, before progressing to knockout rounds a lot later than usual. Basically, there's just going to be more Champions League. More teams, more matches, more TV coverage. And by extension, more marketing for Sony and PlayStation.

"A dedicated partner of the competition for more than 27 years, SIE and the PlayStation brand will continue to deliver innovative fan engagement activities, exclusive content and unique experiences across various platforms, including remaining as the presenting sponsor of the Player of the Match, UEFA Champions League Fantasy Football and the eChampions League," reads the official press release.

Are you at all surprised to see PlayStation renew its partnership with the Champions league? Aim for the top corner in the comments section below.

[source uefa.com]