Causing Qriocity.

The company that brought us "Qore" and "Xross Media Bar" have been looking to introduce a Sony-wide network for a while, and it looks like that product may finally have its brand. The trademark (that comes via Siliconera) has been filed by Sony (not SCE) and hints at "portable video game machines", "game services provided online from a computer network" and "an online shopping mall". Hmm.

Sony's also registered the domain name.