The wait for The Last Guardian is almost over. Alongside Final Fantasy XV, which launched just a few days ago after a decade or so in development, the successor to ICO and Shadow of the Colossus is one of the few PlayStation titles that we've been covering for what feels like an eternity. We suppose that any game with such a long history is going to attract some attention, but we've always been under the impression that, like its predecessors, The Last Guardian isn't going to set the sales charts alight.
Sony, however, seems to have healthy expectations for Fumito Ueda's latest creation. Speaking to MCV, product manager Joe Palmer reveals that pre-orders for the upcoming release are "exceeding expectations". Palmer continues: "We've seen a really positive response to the Collector's Edition in particular, which despite its higher price point proves there's a huge appetite for the game."
Palmer then goes on to explain Sony's marketing strategy behind the game, leading to a particularly intriguing quote: "We've tried to avoid fuelling the hype by playing on the fact that people have been waiting a long time for this. We want people to be excited because the game looks incredible, not because of its complicated development story."
Needless to say, it's going to be interesting to see how well The Last Guardian performs in terms of sales. We can definitely see it benefiting from releasing after the October and November rush, but how do you think it'll do? Do you have high hopes or are we looking at a niche title through and through? Ponder in the comments section below.
[source mcvuk.com]
Comments 18
Good. Can't say it appeals to me as much as SOTC but still, looks epic. Hope whatever they do next doesn't take a decade though..
The only thing i care is that ill be playing it
I imagine though that the vast majority of everyone else couldn't give a hoot.
Hmm, it's not going to sell well, but good that their expectations are in check. Not surprised to see pre-orders for the Collector's Edition higher than average — seems like a "commemorative" kind of game.
It will sell well as long as sony doesn't expect call of duty sales, maybe bloodborne sales, I hope it sold well.
Can.not.wait!
Hi Mr. Sony,
I loved Ico but I doubt I'll buy this on Day One because I have other games to play now. Please don't be upset. And what about the PS3 HD collection? I'd love to have it on my PS4.
Looks forward to see how well it does.
I will pick this up, but let's be honest... it will be in the $20 bin in 3-5 months.
I've wanted this game since its initial announcement. I cannot wait to play it. I'd like that Collector's Edition but it's just too damn expensive for me. I've been avoiding almost all footage and news for the last couple years to avoid spoilers. I want to be completely surpirsed. Ico and Shadow of the Colossus are two of my absolute favorite games and I expect this will join them.
Please make a remastered ico & sotc for ps4 please!!!!!!!!!
@JMillsDezign As are 90% of AAA games.
As much as i think this game will be great i do not think it will sell well. Its a niche game and will sell well to people who love Ico etc but to others I do not think it will appeal.
I hope it does well, not just in sales but in terms of quality.
I can't see it doing much better than the previous games. I was a huge SoTC fan and have ICO as well but won't be touching this until it's at 20 or less. I waited this long...
I'm personally not interested in it, but I would be disappointed if it didn't sell well. It may not have the name recognition of Final Fantasy, but it's a long awaited title for quite a number of people.
Am counting days until I get my CE.
However, Iam soooo hoping that Ico and SOTC will be available soon on the PS4. Or even bettter, imho, if PlayStation release a collection of all 3 games. Steelbook Edition of course. Anything lesser would be an unpardonable sin.
:0
I have a pessimistic feeling that people who preordered make up a good portion of the people that will buy it at all, but nevertheless this is really nice to hear. Happy to say I was one to preorder the collector's edition.
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