PlayStation Goes Hard on Captain Marvel Advertising

Why is everything red on this page only?

That picture in the article is interesting. I think she's trying to look tough and intimidating, but the more I look at it, the more it just seems like she's constipated instead.

Anyway, as with almost all Marvel films, I'm sure I'll catch it after the fact at some time.

I went to see it last night and there wasn’t any PlayStation exclusive ads. There was one for the Nintendo Switch showing a dude playing what I think was Super Mario Odyssey while riding in an Uber. They also showed a brief Red Dead Redemption 2 ad as well. And one of the previews was that awful looking Pikachu movie.

@Neolit

I got a Spiderman, god of war and days gone trailer too when I saw it last night - made my friend who only owns an Xbox very jealous!

Also the film was far better than some people are making it out to be, I definitely recommend it

Our plan is to see it Monday at 4, b/c reasons. I'll report back.

Whatever ads we see HAVE to be better that what we saw last weekend before How to Train Your Dragon: Hidden World. They had some live action reincarnation dog movie and then animated dog movie Pets 2. Maybe 1 or 2 others, but nothing we were expecting or wanting to see.

@BranJ0 My impression is the only people with anything bad to say about this movie are those who haven't seen it and are intimidated by the concept. I'm expecting it to be 1 of the better Marvel movies, which will be tough as I like 2/3 of them.

@rjejr Yep that's pretty much it - it had a low score on IMDB before the movie even came out. It's basically just internet trolls heavily reviewing bombing it. That's not to say that people who don't enjoy the movie are automatically sexist, but certainly at the moment a lot of the negativity online are just people who don't like the idea of a female lead without even seeing her in action.

I l❤💞💕💖ve that red better than blue.so it's looking great.kratos would be proud. 😁.word up son

Is there a reasoning behind the two Eurofighter Typhoons in the background?

That’s about the only thing I’m interested in.

@BranJ0
" a lot of the negativity online are just people who don't like the idea of a female lead without even seeing her in action."

Disagree. There wasn't much negativity around Wonder Woman, after all. No crying about Alita being a woman-centered action-adventure film, either. A lot of the people review-bombing it probably love the Alien film series as well.

The negativity is because of the SocJus buzz around the film in general. It's becoming another skirmish in the culture war.

Besides, a product's audience score will usually recover from review-bombing over time if it's actually good. Defenders and agitators will give it extremely good or bad scores early on, and then the bulk of the reviews from normal people later on will decide which side of the fence it actually belongs on, so to speak.

Considering the large amount of money that's expected to be generated by the film in its opening week, though, and considering how well Black Panther did, I would expect the identitarian marketing strategy adopted for these films to be adopted for future Marvel blockbusters. Which should be easy enough when the more "diverse" additions to Marvel Comics from recent years start showing up in MCU films.

@BranJ0 @Ralizah

I did find it strange that none of this seemed to happen with Wonder Woman, which my wife and I really didn't like, the end was a bad Duke Nukem video game. I do think there are a number of valid reasons for the different receptions, but at the time of WW I was impressed things didn't turn out like they are now. Though I do think there may have been some backlash about Gal Gadot being Israeli but that seemed to be the extent of it. Bre Larsen being an SJW seems to have affected the movie more though.

As I said earlier, I'm looking forward to it, I think it will be good. But that's just me. My wife and I tend to run counter to the mainstream, we both thought WW was OK, minus the horrific CG ending, think Captain America was a snore fest, and we really liked Green Latern, still not sure why the world hates that movie. We'll see.

I'll be watching it on cinema tomorrow with my friends

Also sony, insomniac, and marvel should make exclusive captain marvel games for ps5, just copy anthem flight model for the flight gameplay

i'll watch it when it comes out on DVD, i still have other Marvel films to watch first as i took a break from them for a bit

"amount of eyes"

Like what? 80 kilos of eyes?

@rjejr Captain America: The First Avenger was incredibly boring. It's not a good superhero film and it's even worse as a war film.

Speaking of which, I'm excited to see They Shall Not Grow Old this Sunday. I saw Apollo 11 last week, and that was incredible. 2019 is already looking extremely strong on the documentary front.

@BranJ0 It's not about a woman as a lead, it's about a comment the actress made (about a completely different movie) that was misconstrued and spread like wildfire by extreme anti-SJWs who have no regard for fact-checking or context.

I saw Captain Marvel yesterday (great movie), but I only saw a promo. For RDR2.
Because God knows that game needs more marketing.

@rjejr I couldn’t agree more. A group of us saw it Thursday and all loved it. It’s easily in my top ten MCU movies, with potential to hit top five.

@rjejr
The advertising and Brie Larson herself went heavy on the identity politics which is something a lot of people (myself included) are sick of. It's as simple as that as to why there's backlash. Of course I also think the easiest course of action is to just not see the movie rather than take to Twitter and try to rally the boycott everything crowd. Look up 'Alita Battle Angel challenge' on youtube. It's ridiculous.

Watched Captain Marvel with my son last night. Pretty good movie. Worth seeing in theaters. Loved the alternate intro. Well played.

@get2sammyb ahh.

I will definitely watch Captain Marvel.
The recent movies of MCU are really great, I still didn’t watch Ant-Man 2 though.

I have no interest whatsoever in this, I just wanted to see my name in red.

Will be giving this a swerve for sure and watching Alita; will probably check CM out if it comes to Netflix though. Even many outlets who you wouldn't expect to give comparatively lower scores have had to do so, mostly it seems because of the quality of the film's plot, retconning going too far, and "strong woman" being her main character personality trait, and I've seen genuine video reviews on YT too from both serious Marvel fans and general fans of superhero movies, neither of whom care what the actress said, so if this doesn't do as well as expected then I don't think review bombing can be blamed like many are claiming. Besides, it's not really appropriate for an actor promoting a movie to use her platform to not only selfishly indulge her patronising white saviour complex, but also insult a large part of her fanbase at the same time on the basis of their race and gender. The vast majority of criticism has nothing to do with not accepting women leads in movies, as the success of many other movies (including recently) has shown. Apart from the movie's faults though, then I think what @Gamer83 said about people being sick of identity politics in their entertainment so much is a factor too; haha I know I am! Think it's a good move for Sony to go for more Playstation games ads in movie theatres though!

@ThePathsofPain That seems to be the consensus from people who have, you know, actually seen it. Good to hear just the same, thanks.

@Ralizah Thanks. I'm relaying that message to my wife, she's constantly getting weird looks from everyone she knows about that film, like she's literally un-American for not liking it. She'll be happy to know I finally find someone who agrees with us.

@Gamer83 I wanted to see Alita in a theater near me but I was sick for the week it was out, got better, checked the listings, and it was gone. Well it was gone the 2nd Friday, so it was in theaters for 2 weeks I suppose. But I really can't recall hearing a thing about it, good or bad, on twitter, besides it took like 10 or 20 years to get made for some reason.

I think I'm part of the SJW crowd, well at least as part of it as a hetero old white guy is allowed to be, so I liked the marketing, and the backlash was to be expected I suppose. I think the review scores need to try to find a way to keep the ridiculous scores out of the average though. You can hate the marketing and the whole "Herstory" thing and argue against it on twitter, but that shouldn't let people give it 0 of 5 stars FOR THE MOVIE b/c they don't like the marketing. If you don't like it, don't see it, but most importantly don't review it, especially if you haven't seen it.

I'm not sure I've ever seen a movie where I'd score the movie and the trailer the same way, half the time it's hard to tell it's even the same movie. I'm expecting the Godzilla movie to be really lame compared to the freakin' awesome last trailer, but I'm not giving Godzilla 5 out of 5 now based on the trailer. If the movie is 3 out of 5 I'll be happy, and rate it so.

@BranJ0 If it's bad it's bad, if it's good it's good, if it's meh it's meh. I'm sure some people will hate it, some people hate all movies, but you should at least see it first before you "review" it. And if you don't want to see it, for whatever reason, then don't review it.

But I get it, the whole world is going to heck, and there might not be any coming back. At least none that I can see. I've just started watching Handmaid's Tale w/ my wife, man talk about depressing future crystal ball gazing. Just kill me now.

@rjejr I know a number of Marvel fans who count it among their least favorite films in the MCU. I thought that was just sort of commonly accepted, but it sounds like a beloved film in your social circles!

@Gamer83 Do see Alita: Battle Angel, though, regardless of your feelings on Captain Marvel. It was a good time.

Agreed on the ridiculous public boycotting, though. That sort of thing only ends up drawing more attention and business to the film, anyway.

@rjejr You can be a nice person who believes in equal opportunities and stuff without being an SJW, so you yourself don't necessarily have to fall into that "SJW" category just because you are anti-discrimination and believe in equal opportunities (which is something I agree with too when fairly implemented); I think the two have unfortunately become confused these past few years and now people who aren't even true "SJWs" (folk who rarely truly care about anything except self-stroking ego) feel that they are also being called out for caring about their fellow human beings when they're not, which is a bit crazy really and a very sad state of affairs. As for the film then I'll watch it eventually on a streaming service, but I just prefer my female leads to be more than just propaganda for a cause and to be well-written and charismatic, like Black Widow in Avengers for example. Btw, I disagree with blind review bombing in general too, but I think that it has been inflated to excuse what initially caused the backlash and avoid accountability.

@Ralizah
I actually did see Alita. Didn't care for the romance stuff but that aside I thought it was really good and hope it did well enough overseas to make back enough money for a sequel to be greenlit.

Both anti-SJW and SJW are frickin annoying. Now everything is politics for both, the anti-SJW love to play the victim card too.

@PS_Nation if you find yourself getting upset and arguing about movie reviews based on Dr Seuss level politics then you need to take a step back and start thinking for yourself

Brie Larson's hot, that's about the only thing that makes me want to watch it. Professional reviewers that I trust have said it's mediocre, playing it far too safe. The CGI looks like a videogame. Still, it can't be as bad as Thor 2.

@Gamer83 Alita isn't doing great domestically, but it's succeeding in China and other foreign markets.

It seems like a lot of science-fiction films are finding their salvation in foreign markets lately. Americans don't appreciate good cinematic sci-fi, I guess. Blade Runner 2049 didn't do really well in America, either.

Too tired too CC anyone - yes I'm that lazy - but here's the story on /. in anyone is still around.

https://entertainment.slashdot.org/story/19/03/10/1944246/captain-marvel-smashes-box-office-record-laughs-off-review-bombing-trolls

@Ralizah
Yeah. I can actually see how Alita would turn away a lot of of the U.S. audience, tbh. The look of the main character being the prime issue.

@rjejr I don't agree with identity politics in superhero movies, but I am honestly pleased it's doing so well if it means more folks see GoW and Spider-Man ads and play them or buy them for their kids as a result, as they are incredible games!

So far just an Anthem Xbox ad that my teen sons though was Destiny.

@MistressTonberry As I posted last night during the trailers, the only ad we saw game related was for Anthem, which my kid thought was Destiny. I only knew it was Anthem b/c of the suits, they seem a little more colorful to me than Destiny.

The movie was really good.

@rjejr Ah, pity it was Anthem ads rather than S-M or GoW 😜 Pleased you and your kid had a nice time though!

@MistressTonberry Thanks, we did. And now he's having a good time too, I just rented him Spiderman from Redbox for the weekend. I'll buy it for him if he likes it, but he's one of those kids who really wants a game then usually plays it for a couple of hours and that's it. 3 night rental over the weekend for $7 seemed worth it to find out.