Back in 2019, Google officially announced its new game streaming platform, Stadia. At the time, the tech juggernaut framed Stadia as the future of gaming — a way to play all kinds of games on demand, without having to worry about your computer's specifications. It all sounded rather impressive — and it actually worked fairly well, under the right circumstances — but many questioned whether the world was ready for game streaming to really kick off, and compete with traditional console and PC platforms.
And now we know the answer: the world was not ready. Following several years of relative struggle, Google has decided to shut Stadia down on the 18th January, 2023. The company is actually refunding all Stadia purchases up until this point — which includes hardware, software, and DLC — which is at least a consumer-friendly move.
You may remember that Stadia was once considered a direct competitor to PlayStation. Or, more specifically, PlayStation Now — Sony's own streaming service that has since been folded into the overhauled PS Plus. There was even a story going around that Sony was "terrified" of Stadia — but that was before the platform's unimpressive launch in November 2019.
Of course, PS Now didn't make up the entirety of PlayStation's business, and the Japanese giant's success has long been built on dedicated hardware, supported by high quality software. A tried and tested model, to say the least.
Naturally, this announcement has resulted in people digging up a Stadia tweet from just two months ago, which reads: "Stadia is not shutting down. Rest assured we're always working on bringing more great games to the platform and Stadia Pro." This was after a string of reports said that the service was on its way out.
Did you ever think that Stadia would take off? Can you see game streaming finally becoming a mainstream option in the future? Cut the connection in the comments section below.
[source blog.google, via theverge.com]
Comments 108
Wow, surprising that they're refunding every purchase. No way Sony, Microsoft, or Nintendo will do that when their online stores shut down and downloads turned off.
Took a bit longer than expected but still about as surprising as the sun rising this morning! Thankfully I'll get my $25 or so back from when I bought it last November, Silver lining!!
I do recall the gaming press putting all it's chips down on this being a success and being the catalyst for the end of gaming consoles within five years.
I honestly didn’t think it would ever succeed. I just don’t think there are enough people out there with the broadband speeds to support streaming video games. I think if anyone could succeed in this area it will be Microsoft, but they will be leveraging their existing GamePass subscribers so it’s a much less risky business model for them.
Refunding customers is a generous move, but man, what an absolute cash sink it’s going to have proved to be.
Hardware had a shot, paying full price to rent games that only existed on Google servers was always a bad idea.
I don't understand how anyone pays full price to "buy" a cloud game on any system, you can't buy what you can only stream. smh
@Milktastrophe Does make you wonder how much stuff was actually sold through Stadia, though. You would imagine that Sony / Microsoft / Nintendo would lose a lot more money than Google if they implemented the same policy.
@ShogunRok That Stadia tweet was so Nintendo 😂 but the link in the article comes up broken for me. Could just be my Chrome browser, but I thought I'd let you know. 🤷♂️
I would really never stream as a first choice. Even when I have good streaming, my play is always worsened by just anticipating steaming issues. So, no, no surprise to me.
Don’t know whether to be pleased everyone is getting their money back, or depressed that they have so much money as a company they can afford to do so.
@BusyOlf What outlets have you been reading to get that impression? 😂
if they had done it as a subscription service rather than buying the games it might have had a chance
Great news for the 12 people who will receive refunds. Terrible news for everyone else who will miss dunking on Stadia in the years to come.
Holy sh*t haha. This is why i'm against streaming games unless its subbed based like XCloud or Now. I feel so bad for those who bought games on this
@Milktastrophe them refunding every purchase is a testament on how few customers they actually had.
people are conditioned to pay a subscription for streaming be it films music and it should have been the same with games
@BusyOlf
Really? I don't remember reading or hearing anything from anyone who thought this was going to last. The technology wasn't there yet meaning it was always gonna be inferior to playing games natively due to streaming and input delay issues, plus the fact you needed really good internet just to get it to work which for starters not everyone has and those who do have good internet are just downloading games digitally very quickly using their fast connections anyway. So the question will forever remain, who the hell was even the target audience for this thing? Everyone was bringing up these points from day 1 and it goes to show that Google apparently didn't realize that movie and tv streaming is a completely different ecosystem to gaming.
@rjejr Whoops, that was a broken link. Should be fixed now.
No one saw it coming
Don't worry stadians we will buy the franchise back from Google through a kickstarter! The dream lives on!
@Ward_ting They had multiple issues. Them trying to sell cloud only games was a big one, but I don't think as big as many would guess, given right now the likes of Capcom are selling cloud only versions of their games on Switch rather successfully.
I think the biggest issue was they refused to license windows servers, and wanted their cloud to run entirely on Linux. This meant that any and all games for the platform had to be re-built exclusively for their platform. Amazon's Luna might still fail eventually, but at least they rely on windows based servers, so its much easier to get content on their services.
Huge kudos to them for refunding ALL hardware and software purchases. That is going above and beyond what we should expect.
Obviously Google has deep pockets and Stadia was a failure, so there can't be THAT many, but it makes you wonder how much more will have to be written off on top of what they've already thrown down the drain on this venture.
I've been using Geforce Now on my Steam Deck to play Destiny 2 and it's actually very good if you're on a 5GHz connection. So good that even if I could install the game natively, I wouldn't do it just to save on the storage and battery. Having to pay full price for games certainly didn't help Stadia though.
The moment I saw the prices and the titles being offered I felt this had a low chance success. People already we’re unconvinced about streaming video games and the prices and offerings meant few were likely to actually try it.
They should have tried a subscription only model with complete library access at the lowest possible prices to at least give people the willingness to try it. Then again, I doubt many had the internet speeds truly required.
@ShogunRok Yep working now. Well after I refreshed my browser b/c I'm an idiot and didn't work the first time. 😝
Leaving it here since I already copied it and they somehow haven't deleted it yet. 🤷♂️
https://twitter.com/GoogleStadia/status/1552989433590214656?s=20&t=S2Q7Sj4yZ5EdcZV8IFWVmQ
Who would of thunk it? It's so funny too Google has the money and resources to compete if they really wanted to but instead decided to go all in on streaming of all things and naturally failed. I wonder if things would have turned out differently had they instead invested in actual hardware, exclusives, a not horrible business model and whatnot. The world may never know now.
As expected. I tried Stadia for free, the platform was actually ok. But who wants to pay full price for playing games over streaming.
After the fail of the Chromebooks it's the next fail for Google.
Never expected this to happen
We might be in trouble Stadians. (Does anyone even get this reference lol)
Stadia's marketing and strategy has always been bad. Should've went the route Microsoft went as used it as a companion to hardware, not to replace it.
Ahhh, victory!
Though, I will give them kudos for refunding the hardware and software. That was unexpected.
Glad they're refunding folks; this had disaster written on it since it was announced. Once they stopped development of their own games, the writing was firmly on the wall. Rip
Yeah out of all the ones I tried GeforceNOW and Xcloud were the only ones that made any sense.
And that is because they are more of an extension of PC and console gaming.
Only used them for when away from home. My SteamDeck works better than both of them for that.
That Gylt game from Tequila Works better be getting ports sometime soon, as it was the ONLY game I had any interest in.
I liked the idea being able to game anywhere but my internet speeds in my country is iffy at best.
Not to mention they only had like 20 games at launch which is just sad.
Good on them refunding all purchases.
I'll say what I said on Purexbox. I always knew it would eventually fail because streaming isn't the future like people think it is. If you want evidence that it's not the future, this is the evidence.
@Tharsman Or how much money they have.
Surprised it lasted this long. Just goes to show you don't really own anything when it's all 100% digital
Well, you can add this to that infamous "Killed by Google" list
It amazes me how companies like Apple, Amazon and Google have both the finances and the technology to make a big play in the dedicated gaming space but for some reason they either lack the desire or know how to commit to it.
1.This never had a chance in the current industry, and I am still amazed it was released at all.
2.Didn't a few developers sign on with Google/Stadia exclusively-like the team behind Journey to the Savage Planet? If so, I hope this isn't too big a set back for those developers, and that we someday get access to what they were working on on other consoles.
What.A.Surprise.
😅
Power of the .could… have been.
More like dodoo stadia.this 🗑 trash is horrible.physical games forever.word up son
I pre-ordered a 'frontier's' pack that gave me a controller and first dibs at a player name. Then as more news came out about pricing structures, I realized this wasn't going to be the 'gamechanger' (ha!) it promised to be and I cancelled the order. I'm not surprised it failed. Seemed inevitable, especially how they were ripping off developers.
@Snake_V5 it's certainly not the guaranteed future that many analysts believe. Its got to prove to be both profitable and cost acceptable to the public for a start, something Google has seemingly decided isn't worth the hassle.
Apparently google were paying out millions and millions of dollars to secure individual titles so no big surprise that they pulled the plug.
This thing was botched as a result of an attrocious launch where they made so many wrong decisions - but most of all it failed because it misread the room concerning what consumers wanted
@LiamCroft there was a lot of 'end of consoles' type articles going around in the run up to stadias release. Not so many after it though.
Surprised it took this long 😂😂😂😂😂😂😂😂😂🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣
Easier to pay back 57 games and 24 controllers😭😭😭
I just want to put this here: https://killedbygoogle.com/
Edit: The refund is a nice gesture though, it's a customer friendly move. I can't see sony or nintendo doing that lol.
It's really nice of Goggle to refund all 10 people who bought their hardware.
Streaming games is absolutely trash to me and you couldn't pay me to play a game like that so not surprised by this. Is also why I campaign for Sony to actually make a PS3 emulator on PS5 instead of the streaming nonsense they have.
@Snake_V5 that's...not how evidence works. One case doesn't prove anything.
@Snake_V5 Streaming is 100% the future of gaming. Not the exclusive delivery of…but certainly where we’re heading for ease of accessibility. We’ve seen this is in movie subscriptions. We’ve seen this in music subscriptions. We will 100% see it in gaming subscriptions.
The difference with stadia was they charged full price per game to stream it. That was never going to work as effective as simply a subscription service with an ever expanding library of games to stream for a monthly price. This is proof of that…not proof that we’re never going to get to a place where the vast majority of us simply stream our gaming.
If Sony want to compete in the future now is the time for Google and Sony to start talking and create a partnership ensuring both can compete against not only Xbox’s ever growing subscription and cloud based services…but who ever else ends up coming along
I'm truly amazed Google's solution to the poor business model Stadia had was to shut it down and refund everything rather than changing the business model to one that made sense. I am a bit relieved, though. That's one less Big Tech company lurking out there to buy up studios and publishers to lock them away. Now if only we can stop Microsoft from doing it...
This was expected by basically everyone bar Google and jumped up silicon valley nutters.
So you could buy many games, enjoy them for 2-3 years and then get your money back. Not a bad deal.
Charging full price for streamed games was a ridiculous choice.
I wonder if this will affect Amazon's approach to Luna.
I was confused why they're shutting down while other companies still keeping their cloud services , then i found out from the comments that you had to buy the games instead of a subscription.
Kinda bizarre, you'd think google would know better considering their experience with youtube.
Good. Let it remain a failure forever. This would have been terrible for gaming, so I’m glad it failed so bad they could just refund everyone.
Poor marketing and various levels of misinformation on how it actually worked as well as a severe lack of commitment from Google is what killed this, it could have been okay but they definitely rushed in, they need to launch with 100+ games. A mess.
@Milktastrophe It’s probably for the best that Sony won’t refund everything. They’d be broke after paying me back alone!
@Bleachedsmiles If it was the future then Stadia wouldn't be shutting down. If it was the future then why do people not want to play PS3 games by streaming them? Most people don't want to stream there games and we're certainly not at that level where there identical to playing them natively. I think streaming only works when it's an "option", if it becomes streaming only then take a look at Stadia and see how well that went.
xcloud works for Xbox because its an option and you can also download the games too. Even with xcloud you can tell the games look degraded. If Microsoft said tomorrow, all Xbox games are xcloud only then I'd imagine it would be another Stadia.
And when you said about streaming with movies and music, I feel that's different because there not interactble like games are. It works for movies and music yeah but not really games.
I mean, everyone knows Google are rolling in money...but refunding everyone for hardware and software is pretty incredible.
Makes you wonder if refunding everyone is a legal thing? I can imagine there's laws in place what means Google have no choice but to refund customers. I think its why if a game is removed from PSN those who already bought it can still download it.
Stadia has been a flop from day one and I'm surprised they didn't scrap it after the first year. Definitely a nice move from Google to refund everyone their purchases.
Surprised they lasted even this long TBH...
Yes, a video game monthly service to play games is totally viable in the future, but the developers would need to trim costs to lessen the game budgets. Cut scenes would need to be simpler with fewer full motion video and scenes where the lips are moving in-time with the dialogue (unless developers can figure out a way to create that realism quicker and cheaper). Otherwise, you’d need a bazillion subscribers. What Microsoft is doing with day 1 releases will continue for a while because they’re trying to grow their gamer footprint and achieve a substantial market share over Sony. If that doesn’t happen, they’ll change their model and they’ll see fewer day 1 releases on their hardware.
@Snake_V5 streaming is definately a lost cause as far as gen x, possibly also millennial is concerned, maybe younger generations, if they keep to the habit of prefering live service multiplayer games will be more open to it, assuming that their taste in games doesn't evolve as they get older (which is a very big assumption)
@jgrangervikings1 gamepass is saddled with the day 1 release promise now I think, its so closely associated with it. They'd have to rebrand gamepass, maybe even xbox entirely to take it away now.
The people who thought this was a threat to PlayStation are probably the same people who said console gaming was dead.
@PegasusActual93 You never needed really good internet. You just needed reliable internet and a decent modern router. I used 20Mbps asynchronous DSL connections from CTL, and my experience was generally flawless and almost felt native simply due to have a decent router.
But there are plenty of people who had synchronous 1Gig fiber but had terrible experience simply cause their ISP upstream or downstream between them and servers was terrible, or they just didn't have a good enough router that could handle the massive flow of data required for game streaming, or devices that couldn't handle the streaming codec . Which is sad considering that 6e device are becoming super common.
Funny, I think it was like two days ago that I thought "Hey, is Stadia even still alive?" and found articles with very recent statements by Google that they wouldn't kill it.
And yet, of course, here we are. At least people are being refunded, I guess - it's more than I expected from that company.
Not too much of a surprise. Always destined to fail imo.
I swear I read somewhere that google was interested in selling the stadia tech- which is supposed to be pretty good.
geez streaming games and yiu dont own the physical version nope il never be on board with that. i may do digital on gog but i get back up installers on my own hdd. only way to go once i bought it i dont care if companies cry out for licensing for music or whatever its a game i bought it i expect it to be there to play anytime i want.
Add me to the list that had completely forgotten the product Stadia.
Game streaming is for sub services, but still needs the option to download for superior performance. Also games need to have the dlc available. No matter how well a game like Fallout 3 may stream it is just half of the game without its dlc.
As for subservices like Premium why are screen shots and video capture not available while streaming? So disappointing not to be able to record funny moments in Fallout 3 and Saints Row 2.
@Bleachedsmiles Streaming will never be the future. Latency is an issue that cannot be fixed by any technology we know of. We're limited by the speed of light and unless you live within a few miles of a server then you will always see noticeable latency. And this is with single player games, multiplayer games where you have to connect to another external server compounds it immensely. Phones, consoles, and PC's are selling better than ever for gaming. Game streaming will never be more than a side benefit.
@Yupyupyup "Streaming will never be the future. Latency is an issue that cannot be fixed by any technology we know of"
Sure, it can't be completely fixed. But yet services like GeForce now have managed to get the latency so low that it beat consoles using technology like Nvidia's reflex. The latency of streaming will never be beat an extremely high PC... But cloud streaming latency can easily beat consoles or can be comparable to consoles. Services like stadia was able to beat PS4 and Xbox One in input latency in RDR2 due to the fact RDR2 ran at 60FPS vs 30FPS on consoles.
I'd rather buy my games on disc or download straight to my ps5..when streaming games becomes the only option thats the day i quit gaming..
I think it’s a shame as a little success may have helped push the tech forward. That said, as with many others I want to own what I buy, and even though it’s consumer friendly to refund it’s a travesty that this all just disappears and a stark reminder as to why to stay away from this kind of thing.
Thought it was already shutdown lol this was dead on arrival & you'd have to be a complete moron not see it from the start no one wants to pay for a subscription service where you still have to buy games at full price & can only play them through online streaming
@trev666 exactly! Should have been a subscription service with all games on the platform included. I was previously interested until I found out that I had to subscribe and then still buy each game! 🙀
Google can afford it. I feel sorry for the people who invested time and money on stadia. I feel aorry for developers who were brought in to develop games for the platform as they will no longer be getting royalties for digital purchases from stadia store. Im also sure some games were exclusive to stadia too. What a ***** show..
Wow this is shocking. wait what's stadia again?
Microsoft can breathe a sigh of relief. Their biggest competitor is gone.
Playstation competitor!! Thats funny!
Wow Stadia and Babylon's Fall both will die on the same month.
@BritneyfR_ee It's likely Sony will buy Stadia just like they bought Gaikai and OnLive. Sony always likes buying failed cloud technologies.
Dang it, I never pick the right console! First the master system instead of nes, then Saturn instead of ps1 and 64. I had a genesis but instead of snes I got a jaguar, then I picked Dreamcast over ps2 and Xbox. And now. I picked stadia. I will never pick right.
May it be a lesson to those that think streaming games is the future.
No surprise. Cloud gaming is dead as same as 3D. No one wants to be addicted on internet while playing, and no one wants simulation of perspective (everyone is just waiting for real holograms).
I don't know if it was fair of me, but I always viewed overly enthusiastic Stadia supporters similarly to Scientologists. Strange folks who live on the fringes of society and have their own secret clubhouse or something. A very passionate bunch for sure though. "Streaming is the future!"
It reminds me of praise from industry experts. The world is more interesting because everything doesn't go as expected.
@Korgon I think it would've failed anyway it launched with only old games and their studios never made any games to entice prospective buyers.
The only surprise here is that it didn't happened sooner.
I honestly don't think game streaming will ever take off. It doesn't make sense as a product. If you have the required internet speed to stream a game then you can just as easily download the game (in minimal time) and play without any limitations.
Why risk the issues that come with streaming when all you have to do is wait an hour or two to no longer have that problem.
Game streaming is dead on arrival
‘When you talk about Nintendo and Sony, we have a ton of respect for them, but we see Amazon and Google as the main competitors going forward,” he said. “That’s not to disrespect Nintendo and Sony, but the traditional gaming companies are somewhat out of position’
I wonder who said that goofy stuff 🤔
@Snake_V5
Totally agree with you. Companies like Ms do act like it’s the future and have a vision for 2 billion gamers. The reality is (game) streaming is and will be niche (or casual) for a very long time as a matter of fact and evidence like this. Nobody can predict the long term future though so that wouldn’t even be a reasonable long term claim.
Never had any faith in it. Good time for Sony and Nintendo to either partner up with Google or acquire the tech for themselves. Nintendo could use it more to keep up with newer games but Sony could have better streaming and expand it
The sad thing is, it cannot even be coumunity-supported later on, like the Ouya is as this is "just" a controller.
Oh well, time to migrate from Gmail somewhere else...who knows when they decide to shut down their email service
@Piyo “This had a chance because Google was behind it” is a perfectly valid opinion. But the problems with Stadia-specifically, who is this actually for, and who wants to pay full price for games in the cloud-seemed pretty obvious from the jump. This is not hindsight either-lots of folks were saying it at launch (right here on Pushsquare in fact), and it folded two years later for exactly those reasons.
It is cool that Google learns from their missteps, as we all should aspire to do. Hopefully it leads to some cool advances is gaming. Then again: if a stove is boiling hot, I don’t need to touch it to know what is going to happen. Stadia seemed like an obviously bad bet, and it was.
Hey, it's Google and all.. Services that continue to exist for a prolonged amount of time are a minority to the opposing "not-profitable" endless litany of deceased services.. https://killedbygoogle.com/
I wasn't expecting Stadia to succeed anyway, SP games can play fine with the unavoidable small amount of (input)lag, but for MP it's not tolerable. Period.
@AverageGamer I actually worked for them lol. CenturyLink right?
I always tell people the DSL and ADSL are good connection. It’s not shared like cable and some Fiber. So when you’re offered 20mb, you typically get it all the time. It’s a really really stable connection.
So the discussion about speed isn’t on point, it’s about infrastructure and connection type.
@ShogunRok @LiamCroft Wasn't it rumoured that the Sony/Microsoft "deal" to use the Azure Cloud technology was borne out of their mutual concern of Google entering the gaming market?🤔
The irony is that although Google in theory had as deep pockets as Microsoft,they weren't prepared to bankroll their Stadia/Gaming division like Microsoft is subsidising Xbox....eg: Killing their own Gaming Studios in pre production causing Jayde Redmond & co. to sign up with Sony. On the other hand Xbox is using the corporate credit card to buy Zenimax,Activision Blizzard & any other AAA 3rd party mega publishers & Gamepass's $1 upgrade deals to cut Playstation out of previously 3rd party IP's & money spinners like COD.
The fact is despite the Microsoft CEO recently claiming they were "3rd or 4th behind Sony" & "Let there be competition!" (Whilst making said 3rd party IP's PC/XB/Gamepass/Cloud exclusive) They priced Google Stadia out of the market with a subscription service vs a individual purchase model that Google wanted to use.
Meantime with the growing tensions between MS/XB & Sony,we've yet to see any usage of Azure by Playstation. Jim Ryan teased they were looking to use it "in unique ways",they're keeping things firmly under wraps for now!🤔
DOA I think everyone knew this except the clowns at Google. Trying to go up against the 3 giants of the gaming industry was never going to end well.
RIP Stadia, though good on them to offer refunds for nearly everything!
@rjejr Which is why I hate the premise of a war on physical copies of games. In almost any circumstance, you can find the game cheaper in physical form. Ever bought a second hand digital or cloud based game?
@tselliot Never bought a secondhand digital game, but bought The Witcher 3 Complete for $15.😁 Digital has it's place. I'm never buying a physical copy of Fortnite despite playing it every day. And the $2 Minis on PS3 were never going to exist physically. But for a new $60 or $70 game physical is usually the way to go for me. Though my kids have mostly moved over to digital. Look at Steam, nobody is buying physical PC games anymore. Do they even exist? I guess someone must sell them. I think the last boxed PC game I bought was DmC 4 maybe a decade ago.
But there's a big difference between paying full price and $5, and between owning on an external HDD or SD card for my Switch, and paying full price for a cloud game you are only streaming. It should be illegal to "sell" a cloud game, they should all have to be listed as "rentals", not purchases.
Really I think w/ current tech cloud based gaming should only be allowed for rental subscription services, not sold, or even rented, per game. The technology just isn't there yet. Stadia proves the point.
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