The new Need for Speed game is cool – but its official Twitter account is trying to be cooler. Rather than settle for standard, clinical public relations, EA has perhaps cottoned on to the modern style of corporate social media: embrace the memes and don’t give a sh*t! That’s why the game’s community manager is basically beefing with everyone right now. And it’s obviously working, because here we are writing about Need for Speed Unbound for the umpteenth time in under a week.
So, what’s going on, then? Well, there’s been some criticism of the type of language the account’s been using, which has led to some open roasts and deleted Tweets. One user pondered: “Why are you beefing with random people on the official Need for Speed account? This is highly unprofessional. I'm sure whoever controls this account has a personal account, use that.”
To which Need for Speed’s community manager replied:
Judging by the way the past week has gone, we expect more back-and-forth between fans and the franchise’s official Twitter account as Unbound races closer to its 2nd December, 2022 release on PS5. Personally, we’ll be spending the next couple of months browsing the Urban Dictionary to prepare ourselves for the game – we’ve a sneaking suspicion it’ll be time well spent.
[source twitter.com]
Comments 20
Umpteenth is an under statement lol there’s been 4 articles about NFS in the past 6 hours
To be honest, the account’s making some pretty good points. While white people are saying they’re appropriating slang or something silly, the person running the account is explaining that AAVE is a dialect that they’ve spoken since they were born.
If you are "beefing" it can mean excess farting in some areas, of course i dont speak internet talk.
I respect that. It brings some fresh air to the usual boring PR talk. Altough I admit I didn't read anything about them - I don't use twitter - but I asume it's nothing groundshaking.
Beefing? Has the cows come home 😜
Maybe it'll be another BF5 situation and flop? Couldn't care less either way, since it's EA.
Beef for Speed
Need for Beef
Ah an EA article. A siren to the coolest kids on the internet to come in here and tell us they couldn’t care less coz it’s EA.
Yeah. It’s so edgy to still be EA bashing in 22.
🤣
I hate corporate twitter
@nessisonett 'While white people are saying' I'm white don't remember saying that though lol
@Would_you_kindly The aforementioned comments are from the account replying to users ‘calling them out’. I do find it interesting how quickly you’ve jumped to being on the defensive though while making sure that you get across just how white you are.
'I do find it interesting how quickly you’ve jumped to being on the defensive though while making sure that you get across just how white you are.' I wasn't being defensive I'm just saying why is the colour of people's skin relevent in this & how is simply saying that I'm white a bad thing exactly given that my point was that you was calling out an entire race because of a few comments on a games Twitter account 🙄
@nessisonett “AAVE” ?
@nomither6 Apparently it’s what Black scholars and such have been using to describe specifically African American language. First I’d heard of it too but I guess most of these dialects have a fancy name used in essays and stuff. Where I’m from, the local dialect has been recognised as a language in itself for ages so I understand why they’re keen for it to be the same. I mean, rappers and the like have introduced so many words and phrases to wider culture that are used all the time now.
@nomither6 African American Vernacular English
This is kind of funny to be honest. As they say any publicity is good publicity.
@nessisonett Criticism of white people appropriating African American slang is not ‘silly’. It shows that white power structures are happy to make money from POC when it suits their marketing push but are unwilling to accept that colonialism and code switching are evidence of the wider issue of white privilege. Topics which are terribly inconvenient (or outrageous) to many white people and especially conservative white people. The type of people who are constantly and inexplicably on the defensive about racial issues. Perhaps in part because of moronic and fragile concepts like replacement theory.
@Arnna I agree with everything you’ve said. The point is that the account is run by a black person and they’re being told off for appropriating black culture.
@nessisonett Sorry I must have missed that it was being run by a black man. I hope he wasn’t coerced into code-switching. It’s a sad fact that white society seems to assume that African Americans speak using Ebonics.
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