Earlier this year, you may recall Embracer Group bought up pretty much all of Square Enix's western studios, along with their IPs. The $300 million transaction results in the conglomerate now owning the likes of Tomb Raider, Deus Ex, Legacy of Kain, Thief, and more. Studios now owned by Embracer include Eidos Montréal, Crystal Dynamics, and the team formerly known as Square Enix Montréal.
That latter team couldn't keep its Square Enix branding after the deal, of course, and it now sports a new name. It now goes by Studio Onoma, and you can learn more about the rebranding on its official website.
The developer, best known for the likes of Hitman Go, Lara Croft Go, and Hitman Sniper, says Onoma is the Greek word for "name", and "names offer endless possibilities", it says.
"Our strength has always been our ability to evolve and adapt to trends and market changes. Our rebrand as Studio Onoma is one more transformation that we are excited to take on," it continues. The studio is likely to continue focusing more on mobile games, but a few of its titles have jumped to consoles too, so it's worth keeping an eye on what it gets up to.
Anyway, what do you think of the rebrand? Let us know in the comments section below.
[source studio-onoma.com, via videogameschronicle.com]
Comments 11
I like the logo, its fun. Not sure about the name though. Doesn't seem that memorable but perhaps thats unfair after just reading one article
I can just imagine the conversation that led to this.
"Ok guys who has any ideas for our new studio name?"
"That's a good one but we should probably use a different language's word for 'name' instead."
So now they're "Studio Name", the most generic placeholder sounding name they could've picked.
Port Deus Ex Go to console you cowards!
L
All I'm gonna say is bring back the MINI series of games. Anyone remember MINI Ninjas on PS3??
@jrt87 *Really stupid onoma.
Looks like they only worked on mobile games really, so no interest myself.
Horrible name indeed.
haha, "Oh No, Ma" xD
As soon as I close the tab, I will have already forgotten it
Studio name means nothing. It is what the studio does that matters.
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