Whoever had Ozzy and Sharon Osbourne appearing in a PSVR2 advert on their 2023 bingo card should maybe buy some lottery tickets because their luck is very much in right now. The Prince of Darkness has uploaded a promotional video to his Twitter account where he dons Sony's new headset and plays Horizon Call of the Mountain while Sharon packs for a trip to England in the background. You can check it out below.
Quite how this collaboration came about we don't know, but it's clear Ozzy is having some fun in virtual reality while the dogs wander about questioning what's going on. The headset is out this Wednesday worldwide, but we'd like to think Sony let the Osbournes keep the device so they can check out All PSVR2 Launch Games. They wouldn't need that trip to Centre Parcs if they just booted up Kayak VR: Mirage!
[source twitter.com]
Comments 36
I mean, that's a reason... not to buy it.
Bizarre.
Perhaps playing Switchback whilst singing Crazy Train would have made a more apt promo.
Sony make ps5 seem larger than life with they’re marketing while Microsoft barely marketing Xbox.
@naruball
Stick meets mud. 😉
I got to see John in concert and loved his show! Post Randy Rhoads unfortunately (a bit too early in the 80s for me). Still, funny to see Ozzy making appearances like this and the Workday ad!
That Sharon’s a cute one, likely set up the promo in which she plays down her role
It looks absolutely fantastic and Ozzy is awsome ofcourse just like Sharon.
@4kgk2 and look who’s on top lol
Lol, that genuinely made me chuckle.
I really like that VR Pigs song by Sabbath!
This was pretty funny. I liked that. I could believe those reactions are kinda real too.
I remember when Ozzy did WoW commercials.
That was so long ago.
I really love Black Sabbath but, what the heck has Ozzy to do with videogames? This is Sony spending money in bad advertisement again, paying celebs to talk about things they don't care to get some casual players.
@naruball why?
Jesus that was cringe. What a waste of. Money
Last person I thought I'd see in a Sony commercial but kudos for letting him express himself fully
On one hand at least Sony finally remembered to advertise PSVR2 exists.
On the other hand, I'm not sure showing Ozzy reacting to imaginary things that aren't really there is going to help the impression of people looking idiotic in a VR headset that keeps the masses away. "Aspirational marketing" and "Ozzy" are two things that don't really go together.
At least we know where the marketing budget went now.
Wow, some grumpy people on tonight
A drug addled former rock star and his stuck up wife?!?!
I don't know who this is aimed at. Who is going to be convinced to buying a PSVR2 after watching this???
Bizarre.
@4kgk2 tbf would it make a difference if they did market it?
@__jamiie
It’s more about awareness than it is selling. Hitting people that don’t read videogames sites or watch tech influencers. For better or worse, the “mass market”.
But, yeah, this choice seems like it’s 10 years late even for that crowd.
Now, perhaps the aim is to make it approachable. Perhaps the idiots that need to look cool aren’t the target of this advert, perhaps it’s people who are confused by the tech and scared they won’t be able to use it…but then do those people have a PS5? Will they have £1k to drop on this and a PS5? Probably not, unless they actually are Ozzy Osbourne.
Still, it’s got us all talking j guess.
@thefourfoldroot1 @__jamiie Yeah, that's the thing, "peak Ozzie" was during the PS3 gen. Not sure who thought he'd be the perfect candidate to market VR2, considering we all expect him to react to invisible stormbirds even without a VR2 on his head.... makes the extraordinary seem ordinary.
My only take-aways from the commercial are: Sony marketing remains out of touch, PSVR2 will make me look like a hallucinating burnout like Ozzy, and OMG the PS5 is f*****g huge!
If you can’t see who this is aimed at, it isn’t aimed at you!
@kyleforrester87 Sometimes there's truth to that chestnut. Other times it's just bad marketing aimed at no one. Trouble is the only way to find out if the marketing worked is if you survey buyers and a decent percentage of people say they bought it because they saw Ozzy Osbourne flipping out on his couch seeing invisible dinosaurs, in which case the disappointing news is they bought the wrong product to get the desired result.
@NEStalgia I reckon there’s plenty of 50+ people (men, mostly) with a little disposable income who will own a PS5 on a bit of a whim who stick to the likes of Call of Duty that might be drawn by this, who until now had no idea it existed. Perhaps they got into gaming again during lockdown after a couple of decades off. And as much as the younger age groups might like to own one of these things, right now we (yes I am putting myself in that younger group, what of it?) might not actually be able to afford it.
Anyway, who can say if it is worth it or not. They are just raising brand awareness.
@kyleforrester87 If that's their ad target, I'd question the budget use, but, I suppose I can't say you're wrong. At least 50+ burnouts is a more lovable target than 15+ twitertwits. Kinda.
Awesome..very fun
Ozzy melees a female NPC
"No, no, no. That's not right. This is how it looks."
Punches Sharon a few times
@__jamiie I assume it'll influence the kind of people unaware of Ozzy strangling his wife or when he went out into his backyard and shot over a dozen dogs they owned because he was tired of their barking.
A real nice guy.
Is this the big psvr2 marketing blitz?! Jokes aside this is actually quite charming
@Perturbator Masters of (virtual) Reality!
@Yaacov226 @CaptD
for one thing, Sharon (his wife) is beyond horrible:
"I once sacked a member of my staff because he showed absolutely no sense of humour during a house fire,"
The member of staff in question was the assistant of the The X Factor judge's husband, Ozzy Osbourne, "at the time". According to Osbourne, the fire took place on a "chilly Christmas night" and was started by a copper candle, which she seemingly left burning when she went to bed. The couple were woken up by a fire alarm and Ozzy Osbourne was "set on fire" when he went down to investigate what was happening.
When asked where the assistant was as the fire took place, she replied with a scowl: "Sleeping."
She then woke the unnamed assistant up and sent them into the burning house to retrieve paintings and the family's dogs. Throughout the anecdote her fellow panellists questioned the moral decision of sending the member of staff into the fire. Osbourne remained indignant.
Eventually the fire brigade arrived and offered oxygen to the assistant, but Osbourne "took the mask and put it on [her] dog" before sending them back in to collect more of their art.
The story then came back around to sacking the assistant for not having a sense of humour, which she explained, saying, "After this terrible night he was not talking to me, and Ozzy and I were recounting everything and we were laughing and laughing, and he goes, 'I don't see what's funny about any of this ... I think I'm going to have damaged lungs'.
"So then I said, 'If you don't think that's funny, do you think this is funny? You're fired'."
They are both sad excuses of human beings.
https://www.thenationalnews.com/arts-culture/television/sharon-osbourne-labelled-morally-bankrupt-for-sending-employee-into-burning-building-giving-his-oxygen-to-her-dog-and-then-firing-him-1.957282
@naruball ok.
It's a very weird collab. I mean Ozzy probably doesn't even know what's going on and Sharon is probably going to start shouting contentious stuff down the headset.
Hilarious ad, still don't see myself investing into VR until it reaches Sword Art Online levels of immersion though.
Removed - flaming/arguing
What a lame ad
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