
Microsoft’s unfathomable $69 billion buyout of Activision Blizzard is hanging by a thread after the deal was blocked by UK regulators earlier this week. In the aftermath of the decision, the trillion dollar tech titan immediately went on a rampage, piling pressure on the government by threatening to reduce its investment in Britain. It’s since said it’ll appeal the outcome, although analysts predict this is unlikely to succeed.
While executives at Activision Blizzard have indicated they’ll continue to support Microsoft’s attempts to push the unprecedented deal through, it should be noted that the Call of Duty maker will still profit handsomely if the deal breaks down. In an interview with CNBC, boss Bobby Kotick was asked about a rumoured $3 billion breakup fee, which he declined to deny, indicating the organisation is poised to pocket a fortune even if the deal collapses.
Kotick admitted that if the acquisition were to break down, shareholders would still come away with heavier wallets. “If it weren’t to get done, by the end of the year, I think we'll be sitting on something like $18 billion of cash,” the fat cat said. “And I think if you look at our 30-year history, we have deployed capital for the benefit of our shareholders very well and we'll continue to do that.” In other words, there’s plenty of cash to go around.
Obviously, all this helps to explain the Redmond firm’s scorched Earth approach to the UK’s decision on the deal, as it’ll not only have to pod out $3 billion for failing to get the acquisition over the line – but it’ll also come away completely empty handed, having invested over a year of effort into getting the deal done. Of course, when your bank balance is as big as Microsoft’s, this is the equivalent of losing a couple of pennies down the back of the sofa for the rest of us.
[source cnbc.com, via thegamer.com]
Comments 123
Now this complicates things. So regardless, Kotick is laughing all the way to the bank? It’s crazy how the very worst people can just get away with it.
@nessisonett Well obviously $3 billion is a lot less than the $69 billion they were going to get. But on the flipside they pocket it without lifting a finger!
Still though Microsoft threatening the UK is absolutely scummy and if the CMA change their stance then it's obvious the government have caved in to their threats. The amount of hate they are bringing towards the UK and the comments I've seen made towards the UK are so hypocritical. I won't be supporting such a company going forward.
And Kotick well he's even more scummy, how is this guy still got his job after everything that's been reported about him.
Ah, pitchforks at the ready for Kotick… a topic which PushSquare and PureXbox users can agree and unite over
@somnambulance Haha, united at last!
Solid 3 billion for answering the phone and saying yes. In all seriousness, I'm guessing once they have to pay this out, this will be where Microsoft draws the line with how Xbox is currently being run. Gonna bet we'll see some sweeping changes to their leadership.
Amazing. Guy like him wins either way. Should not be allowed to happen in todays world.
@somnambulance Slimeball deserves it. He should’ve been fired long before the allegations came out. He was a parasite and blight on the gaming community even before he was an enabling monster. I'd say worse, but don't want to get banned.
Well that would be the best outcome for Activision. Getting 3 bil for free, then get another buyout offer
I do got to say that does seem a bit unfair that Microsoft would need to pay Activision anything if it doesn't go through. I mean, by all accounts it sounds like Activision came to Microsoft asking to be bought out in the beginning of this whole thing.
If anyone should pay anything for wasting everyone's time I would say it should be Activision personally.
@get2sammyb "Although analysts predict this is unlikely to succeed." I've seen alot say the opposite aswell. I'm not sure that part of the article is really accurate
Eurogamer did an interview and Pierre Harding-Rolls said "the appeal has a chance of success"
Michael Patcher says it will 100% succeed on his podcast
Foss Patents thinks the appeal will be 100% sucessful on his blog
Alot of analysts have been predicting Microsoft will be sucessful in appeal
I don't know how this will play out, but I don't think the appeal is as difficult as the article suggests, but only time will tell.
@Korgon There’s often a penalty for backing out of a deal to buy a company. It’s pretty standard when this happens.
@JSnow2 “ Gonna bet we'll see some sweeping changes to their leadership.”
TBH this statement right here is what has scared me about the whole ABK situation. While some will say Phil and his team has been terrible. I would argue they’ve the been the best leadership Xbox has ever had. The amount of work they done to bring the brand back from pits of doom during the early Xbox one launch is nothing less than astounding. Anyone else would have given up and completely moved on. Swapping leadership again mid gen is not going to be a good look, and whoever replaces them probably won’t be great.
@Sakai I've heard it said both ways, too. I'm guessing nobody really knows for sure. Only time will tell. Patcher hasn't been accurate for years, though. Not sure why people listen to him anymore.
Imagine if microsoft use that cool 3B to buy smaller developers, make new one, or maybe make new AAA games.
God he's such a slimeball, the things i wish would happen to him would get me banned on here if i aired them haha.
@Jaz007
Yeah I know. It just seems a bit unfair for Activision to walk away with a profit no matter what considering they are technically the ones that started this whole thing in a way.
I guess that's just the way it is though.
And I think if you look at our 30-year history, we have deployed capital for the benefit of our shareholders very well and we'll continue to do that.”
How about thinking about the employees
@wiiware MS will be paying Activision, not the other way around
@Powerplay94
Sorry I might not have made it clear but I'm not really debating if Microsoft or shouldn't pay their legal fees. I'm just saying it's a bit unfair they have to pay while Activision walks away with a profit no matter what is all I'm saying.
@wiiware That would require creativity and talent which they clearly lack hence why this Activision circus is even a thing to begin with 😑
Dammit Bobby in Hank Hill voice.
@Sakai Also a lot of these anylists said the CMA would definitely approve of the deal, and look how that turned out.
The CMA have a near 70% success rate when it comes to appeals as well.
@AverageGamer bringing them back??? They are In that pit of doom right now 🙈
@Sakai I'm guessing Foss patents is that guy Florian Mueller on twitter.
I've never heard of him till the block news, but going through his twitter he seems a little... unhinged.
I hope this deal doesn't go through. I don't care about Activision or Blizzard, but many do. COD is a franchise that people will factor in when they are choosing a console based on their friends. Combine this with Bethesda and it is not good for PS fans. Microsoft could always get another Don Matrick and this would screw over non Xbox users, including the PC market if they continue with these acquisitions. Sony is right about Microsoft cannot be trusted with honoring deals when they backpedaled over Bethesda being multiplat. Some people have even said "We don't know if Starfield was ever going to come to PS". Lol, um yeah I'm sure it was. It and Elder Scrolls are confirmed to not be on PS and so why would Doom, Wolfenstein, or Fallout be any different ? One day all of these Gamepass worshippers will wake up to see Gamepass being $70 a month like a certain Disney bundle is.
@wiiware @Keyblade-Dan imagine if Microsoft had used that $69 billion to more competently fund, support and manage their existing developers/projects in the first place, let alone the potential $3 billion if the deal goes south.
@UltimateOtaku91 the latest figures I found was the cma were sucessful in 67% of appeals, so about 2/3rds they win. I'm not sure who will be correct, but I don't agree with the article that analysts are predicting an unsuccessful appeal, as plenty are predicting the opposite. Only time will tell, but I wish it was over and we could all move on. Hope you enjoying Ragnarok mate!
Really hope deal doesn't go through Microsoft are not to be trusted these days and threatening the uk ain't going to help there cause as if the uk care anyway unless of course this deal is supposed to keep it out of Chinese hands, but no one knows ,really
@Sakai I’ve heard commentators weigh in and give differing opinions as well, though it sounds like even by most generous predictions it’ll be one uphill battle for MS (which also begs the question whether they’ll continue to sandbag themselves for another year to get this done; and if so, will this really be worth the price they’re paying?).
That Michael Pachter quote makes me wince though. I don’t know how anyone can say an appeal will happen with 100% certainty any more than someone say this will happen with 0% certainty. It just undermines credibility. Only a Sith deals in absolutes and all that.
@Sakai The CMA have blocked some pretty huge companies as well such as Meta, Sky and Fox and even the merger of two of the UK biggest supermarket chains, so they know what they are doing. This will definitely be interesting but yeah it's 50/50 can go either way.
And yeah I'm loving Ragnarok, just doing a lot of side quests at the moment, how far are you now?
After the last three years of Microsoft performance games wise, I’m glad it’s not gone through.
@Korgon How did they start it instead of MS? I don't think they solicited MS for this purchase unless I'm missing something.
@UltimateOtaku91 I think your right, 50/50 chance is probably my prediction aswell. I just finished Freyas quest to end the magic that is stopping her traveling the realms (I'm trying to be vague as I don't want to spoil anything for you) really enjoying the game but I 100% prefer playing as Kratos that's for sure. Are you further than me?
@UltimateOtaku91 I hope the EC and FTC block the deal as well. If I were them, why would I want to do business with a company like that? Microsoft are the most anti-consumer company of all 3 and they can try to do pro-consumer moves all they want, but they will always be worthless scums in the end.
I know this was discussed in a different article, but I find it so weird that Microsoft would get so fumed over the deal being blocked and potentially shut down that they're literally threatening a country over it.
Reminds me of the part from Spongebob when Patrick says he's going to starve since he doesn't have chocolate, while the camera pans down to his gut.
Also that numb nut getting a big pay day if the deal breaks down is so bleh
I’m hoping this stops Microsoft from making another attempt at buying another multi platform publisher, but seeing how flimsy the CMA reason for blocking the acquisition was, I have my doubts.
@Sakai they’ll have to make concessions on the cloud front, which from what they’ve said is unlikely. The picture they’ve portrayed is that the call of duty dialogue, the mobile dialogue and so forth were distracting from the cloud aspects of the deal.
All the money in the world would still not help bobby kotick be a decent man.this guy is horrible.word up son
@SgtTruth this deal wasn't blocked because of COD, it was blocked because of cloud gaming and them getting a monopoly! They already have 60-70% share and owning candy crush/ world of warcraft/ overwatch and cod going into the future would have made them even stronger.
Like it or not cloud is the future. And I would bet you that in 10 years xbox would have pulled all Activision games from other platforms and made them only available on their cloud service.
The 10 year deal was just to make everyone happy whilst cloud gaming got stronger. MS know what they are doing.
And from reports coming out now, the 10 year deal was terrible. They were set to keep 100% of the profits from sales and in game purchases!
Kotick better not see a dime of that $3 Billion Dollars, he's pretty much being rewarded for his disgusting behavior if he does.
@Sakai I'm literally at the same point as you, beat Nidhogg and now just doing the side quests in that area. Yeah I definitely enjoy playing as Kratos more, I find Atreus to be very annoying, I don't know how the story will go but he seems like villain material lol
@Jaz007
Activision was actively looking at multiple companies to strike a deal with. Unfortunately they are unnamed in the article but it's there in the article. I will put the link below.
Now obviously Microsoft was interested in buying too so again I'm not trying to say they are innocent or anything. Just that I don't think Activision is innocent either.
https://www.theverge.com/22941636/microsoft-activision-blizzard-acquisition-sec-filing-came-together
@Mikey856 They are far from the pits. Bring back legendary franchises such as Microsoft flight simulator and Age of Empires, releasing fantastic smaller indie titles like HiFi Rush and Pentiment. Continuing to deliver and update quality Live Service game such as Grounded and Sea of thieves. Offering a decent subscription service, and low cost entry for next gen gaming with Series S consoles. Pushing to forefront with Cloud gaming. Crossbuy/Cross save/Cross progression between PC and Xbox. The availability of their games on Steam. The purchase of Minecraft that has given us the chance to experience the Minecraft universe in other genres of gaming with Dungeons and legends…. Etc. The list goes on.
Is Microsoft failing to sell console, yes. Are they failing to consistently deliver AAA games on time, yes. But Xbox brand is a far better place than what it was during the late 360 and early Xbox One generation. Will they ever reach the height of early Xbox 360, probably not. But Xbox continues to see massive engagement and growth within their brand even with the drop in console hardware revenue.
I really can't see this deal going through. I mean, next month is the EU's turn. The people who have forced Apple to change their proprietary charging port of their next iPhone to a standard universal design in the best interest of the consumer. I think they'll be a tougher nut to convince than the UK.
And Microsoft campaigning with cloud companies to support the deal just reeks of desperate scrambling to convince the regulator's. Didn't they learn last time by putting ads on trains and billboards before a decision was made to not draw this kind of attention to yourself?
I can almost speculate money will be passed around quietly under the table for companies to sing Microsoft's praises for them, and it'll probably look pretty 'sus.
As much as I care nothing for the loss of ABK outside of Spyro I find it amusing that Microsoft have just had a wake-up call that they can't always get their own way. And they've just shown how stroppy and petty they can get when they don't.
And another thing. Where is Phil Spencer? He's been eerily quiet lately. He's usually the first mouthpiece to start making noise when things like this happen.
@AverageGamer I agree that their image has improved since the Xbox One launch, but they still feel like they are somewhat in the pits. Their in-house game development is hardly worth talking about, since they haven't really produced much of anything in the last few years. Halo Infinite was a bust and the hype around that didn't last very long, and while they have had some success with smaller titles, their bigger titles are nowhere to be seen. They better hope the ones in the current pipeline come out very well, especially Starfield, as that needs to be especially good.
The biggest problem seems to be that Microsoft doesn't know how to handle their studios efficiently. Despite some fan criticism, Sony and Nintendo do release a lot of first party games that sell very well. They seem to have a good handle on how to run things with their developmental studios, while Microsoft just purchases their well-established studios and leaves them be.
It’s also worth noting that this $3B payout happens if the deal doesn’t close by July 18 — a little over two months away. That’s a tight ticking clock for both parties. I believe Activision can choose to punt on the deadline if they want, but their board may also elect to take the money and run if they think this this deal is doomed — despite what Bobby Kotick may want. The shareholders might start pressuring for this, and I have to imagine some are starting to discuss the possibility.
Similarly, Spencer and the Xbox division may be ready for the long haul but their board may choose to cut their losses before wasting more time and money. Basically with these giant companies there are more players involved than just one or two people, and keeping so many page could be difficult — especially if they’re feeling the crunch from shareholders. I have no doubt Bobby Kotick wants that golden parachute and Phil Spencer wants Activision-Blizzard though.
@Sakai I'm not usually a member of the grammar police, but it's "A lot" not "alot." Also, I don't think I would give much credit to anything Patcher says. I believe his nickname is "often wrong Patcher."
@AverageGamer
Xbox hardware down 30% only 2 years after launching. This is awful for any company.
They themselves have said gamepass on console has stagnated. PC is their growth and they want the phone market. Even hard-core xbox gamers are now questioning if they care about the console gamer any more!
They have 24 game studios, more than Sony and Nintendo but deliver very little. They seem to really struggle to manage their studios. If they hadn't bought Bethesda what big games would they have this year?
When they do release we get half finished games like Halo(a mediocre game with a bland world). Or the new Redfall launching on a 12tflop machine running at 30fps!
Yes I agree they do have some good live service games and gamepass can be good value. But apart from the odd 3rd party day one release most have just been filler for awhile now. For me anyway.
After subscribing to gamepass for nearly 4 years I've just cancelled my renewal. I'm really hoping Starfield is going to be the masterpiece they say it will be. Will give me a reason to subscribe again and turn my series x on.
I'm not saying xbox is doomed, but for me personally the last few years being an xbox owner have been poor.
Oh and the series s is the biggest mistake xbox have ever made. Too under powered, and because its selling more than the series x it will hurt xbox game development longterm. We've already seen 6 developers ask MS if they can just make their games for the series x only.
Funny thing is, the S was released to basically be a gamepass machine, but its not growing subscribers just hampering their games.
I think MS would just drop an additional 2.9 billion as tip. It's peanuts.
@UltimateOtaku91 Nidhogg was a fun boss fight. I enjoyed it. Took a few goes on no mercy im not ashamed to admit! It's kinda funny we got the game at the same time, and a week later we are at the exact same point! Glad your enjoying it as much as me.
@Ambassador_Kong he is just one of many analysts who are predicting a sucessful appeal. I actually don't agree with him on this, my guess is the appeal has a 50/50 chance.
@Stormageddon the uk government do have the power to overrule a CMA decision, but I imagine its a rare thing to happen. But it is possible
@get2sammyb @somnambulance This is true, I commented to somebody that push was automatically the inferior site to pure because push had a picture of Bobby on the front page and pure did not
@get2sammyb @NEStalgia I actually think the image Push used is perhaps the most Bobby Kotick image I’ve ever seen… At least while keeping professionalism intact!
They’ll find a way with that much money at stake. Greed always wins in the land of the greed… America.
@somnambulance Is there a way to use a Bobby image and keep personalism in tact? 🤔
I watched an interview of Bobby on CNBC and realized he's Mumbles from Dick Tracy IRL
@SgtTruth I agree that playstation need to improve in cloud gaming. And like it or not it is the future. I think that's why Sony partnered with MS to use their Azure cloud services. Though I should imagine that's not sitting well at the moment after the war of words in the last few months.
Though I will say from personal experience, streaming from ps plus premium has been very good for me since getting much faster fibre. Though still room for improvement.
Now, I am completely ignorant in the ways of the business world, so my thoughts here may be completely stupid, but wouldn't it be funny while MS are battling this fight, PlayStation come in and poach all the Activision developers for one of their own companies and they start a new franchise called Dall of Cuty... That would be funny...
@Bingbongboyo haha well, abks business units can't be sold separately unless abk wants to sell them individually which they wouldn't. That would be like Apple buying guerilla from under Sony and making horizon games, can't happen if Sony isn't selling it.
Big corporate throwing a tantrum making threats when they don't get their way surprise surprise. I give props to the government there, in my country the USA it would quickly go in favor to whomever has the most candidates in their pockets.
@NEStalgia yeah, fair enough. But couldn't they poach developers as individuals, not as units? Actually, I have no idea what I'm talking about, so I'll shut up, I just thought it would be funny to have a franchise called Dall of Cuty! Haha!
@UltimateOtaku91 They let Argos merge with Sainsburys and O2 merge with Virgin media - oh and EE with BT.. not great decisions.
@JSnow2 I agree, it maybe small change to them ,but the dudes who never open their mouths, and hide in the darkness ,will not be happy ,I picture them like the vampire council, from, what we do in the shadows😁
This isn't some new development? This was announced over a year ago! Bobby also gets to keep his job regardless what you think of him he has made activision a ton of money
@AverageGamer bro it really isn’t your dreaming lol
@MasterVGuides Microsoft was heavily criticized for getting involved to much with their studios/developers so when Phil Spencer was promoted he implemented a more hands off approach and let them get on with it but now it's seems they are getting criticized again they can't seem to win
@Darylb88 they seem to have a habit looking out for the market leaders
@JustPlainLoco regardless of what you think of him he makes the company a ton of money
@nessisonett this has been common knowledge for the last year
@Bingbongboyo Oh yeah they could poach individual developers for sure, though IDK that there's any individuals specifically in the cod umbrella that really warrant poaching, everyone in those teams is top notch for sure, that's why Ms wants them, and almost all of them would probably rather be anywhere else than under Bobby lol, but there's no rock stars that define the series I can think of... The whole team active is just a really well oiled machine, even if a miserable sweat shop...
@Toot1st the devs who build the games make the money not bobby
@Serialsid @MasterVGuides Maybe it cause I'm not a hard-core consoles gamer (Xbox gamers aren't just console owners. They are PC and Cloud gamers as well), but I'm a PC/Console/Mobile/Cloud gamer. I don't base a company success on how many plastic boxes they sell, or how many AAA games they push out in the year. I base a company success on the growth and engagement of their Brand. Xbox and Playstation aren't just cute little boxes to play games on anymore, so basing their brand success on how they may sell is ignorance. Microsoft financial result show that console sales drop 30%, but overall Xbox gaming revenue only dropped 4%, Xbox content and services revenue was up 3%, and this second strongest Q3 ever for Xbox gaming revenue. This is showing that Xbox is doesn't need console sale to be successful.
There is a reason Sony is pushing PC, Mobile, and leveraging their talent in the films and Tv industries. They want you to always be engaged with Playstation products. If you own the console cool whatever. But if you don't, why not play the games on PC or mobile, or watch movies and TV shows bases off these IPs.
Even if they got their ducks in a row. Xbox consoles sales will still fall to the waist side as over all the Series X|S aren't great consoles in general. The PS5 is a superior console full stop.
@AverageGamer when you’re in the business of selling a console to consumers, surely sales are literally the only number that counts in terms of success lol I’m not being facetious
@Mikey856 Microsoft are in the business of selling content and services. It never been about the box. Companies don't make money off the actual boxes. They sell them for a loss. They make money when you buy content and services on those boxes. Microsoft can now sell that content and services on any devices.
@AverageGamer when Microsoft are trying to sell us a console and no one wants to buy that console then it’s clearly a failing product. 21 million and that’s both X/S combined . Ridiculous, embarrassing. If for arguments sake we half it and say 10 each then series x is being outsold now 4-1
Good. A $3B "fine" serves as a fitting punishment for the damage Microsoft tried to cause.
@Mikey856 I did i ever argue that the consoles wasn't a failing product? My whole thing has been about the Xbox brand, not the Xbox box.
"The amount of work they done to bring the 𝘽𝙧𝙖𝙣𝙙 back from pits of doom during the early Xbox one launch is nothing less than astounding."
"Is Microsoft failing to sell console, yes. Are they failing to consistently deliver AAA games on time, yes. But Xbox 𝘽𝙧𝙖𝙣𝙙 is a far better place than what it was during the late 360 and early Xbox One generation."
"Will they ever reach the height of early Xbox 360, probably not. But Xbox continues to see massive engagement and growth within their 𝘽𝙧𝙖𝙣𝙙 even with the drop in console hardware revenue."
@AverageGamer @Mikey856 Valve doesn't sell a ton of consoles. Are they failing? MS is looking to compete like Valve or at a stretch apple on terms of selling digital goods and services. The consoles exist as one place you can consume them, not necessarily as the center of the brand.
Maybe comparable to the rumored PS5 remote play device. They're not selling it because selling rp controllers is their business strategy but to give another option to make consuming ps store goods and services more attractive.
@SgtTruth Maybe we want MS to improve instead of throwing its wallet everywhere. Sony does a lot improve and bring new things to the table. MS is looking to buyout third-party games. Let’s MS being something new to the table.
It's a bit interesting that the buyer must pay a compensation fee if the deal doesn't go through even when that's because of circumstances beyond their control.
In any case, if Microsoft was a dude and three billion dollar bills existed, he'd wipe his ass with those everyday. I doubt that amount's much of a concern.
@naruball I'm sure @wiiware meant what Microsoft could've done with $3B.
Jeez can I get $3 billion dollars for absolutely nothing 🤔
@Sakai a lot of people said the CMA approval was 100% guaranteed to go through and you and i know what happened XD
@SgtTruth lol what? Sony are popular because people currently like and trust them, and they are nowhere anywhere near any sort of monopoly.
Why should be people be forced away from something they like?
@Balosi I think he needs to change his username to SgtDelusional
There’s so much due diligence and background research that goes into these types of M&A acquisitions BEFORE the announcement is even made, you have to wonder how many exclusives Xbox could have made over the past 12-24 months with 10% of this money invested on internal development. Instead, Xbox exclusives have been minimal, to be kind about their lack of anything relevant. I’d be extremely disappointed if I were invested in Microsoft’s ecosystem. Thank God I’m not.
I can't believe Kotick even makes me feel slightly sorry for Microsoft.
Truly scummy.
that won't benefit ABK in anyway, they spend that same amount every year on game development, paying staff and all kinda costs you'll see them fighting aggressively to finish the deal even if it takes 3 years. for you as an individual 3 billion dollars is a huge number but for a company as massive as ABK it's not. they'll benefit much much more if they sell the company
@LordBakemono right now you're saying the deal is 100% dead but let's talk after May 😏
@UltimateOtaku91 to be fair can't say there any better than Sony. Both just as scummy as each other let's just be honest about that at least.
To be honest I was more looking forward to the deal going ahead only because we'll can't put it politely, but Bobby would been gone that was the shining grace at the end of that tunnel. But unfortunately Sony pony's are to closed minded as usual and can't look at both sides to way the pros and cons. Xbots aren't much better thing it's the best thing in the world if it does.
End the day last time I check gamers just want play games they don't give a crap about the drama. Be interested to see how this all unfolds but hopefully Bobby doesn't walk away with any more money than he already has.
@SgtTruth It’s not because MS has no reason to innovate and Sony. This isn’t Sony being protected from competition, this is MS being forced to compete. Buying out the games industry does help innovation. It means they innovate less than ever while punishing Sony to do a bit more.
Now what if Xbox was forced to innovate to compete? Then we see some real good stuff. MS doing remarkably anti-consumer deals so Sony, who’s already innovating, has to innovate that much more while MS does what it can to stagnate the games industry is not a good option.
This deal would stifle MS’s innovation completely. They’ll just bust out their wallet until the industry is theirs.
@SgtTruth "Back half a century ago, it was believed that Cloud was the future. Everyone said that there would be half a dozen large super computers"
Except cloud did become most of everything and the distributed supercomputers of azure, Amazon, Google, akamai run almost everything while most p2p networks were replaced by hosted services, most websites replaced by Facebook pages, most of productivity tools replaced by cloud based web applications...... Business went mostly cloud, and consumer computing moved mostly to mobile devices and laptops running cloud services.
Local computing exists but it's taken a back seat to cloud in most people's lives and business by far outside graphics and audio work. Even cad engineering and architecture mostly is done on the cloud ....
For the record btw I agree with your other post about the market needing to change though. Just disagree about cloud not being the present as predicted.
@Jaz007 I feel like when people talk about "Ms should compete instead of expanding" what they really mean is "based on my perspective that the only form of competition is by making mixed media brand franchises in a template know known as aaa games" and are probably the same people laughing at Kirby dream buffet and psvr2 and just not getting that the competition is bigger than who can create the most sequeled, merchandisable pop culture franchise.
Not entirely meaning you, I know you're interested in psvr2 at least, but there's a large swath of people I've seen where the same people that think what ms needs to do to "compete" is just crank out "aaa games" and are the same people that say Sony shouldn't waste time and money on psvr2.
I think overall there's too much navel gazing at "this is what is important in gaming to me therefore what what the whole industry is about" and not enough looking at what the industry really is.
Yes ms has marketing problems. Yes ms has issues with getting exclusives out in a timely and complete fashion. Yes Ms still has inventory issues on consoles being unavailable. Those are all problems. But demands that "they just need to somehow invent a winning formula right away and get it to market within a year instead of buying what they need otherwise they should just spin their wheels forever until it happens someday" is just unrealistic at this point in the games platform industry. In the Sega 90s it was possible but it's too mature an industry now for that kind of cowboy pioneer business innovator schtick.
Also also disagree though about Sony innovating. Psvr2 is innovative and everyone ridicules it. but Sony hasn't been innovative since PS3. Well, vita, anyway. They're very conservative, iterative, and reactive. Outside vr, innovative isn't an adjective I'd apply to them.
@Markatron84 I think microsoft like games, but not that much unless it's a chance for monopolize the market. The reason it's blocked is because cloud gaming and I think microsoft want to have monopoly there since they can't monopolize the console market.
@TheArt Yup
Theirs some people on here that are up set this didn't go throu. Let me tell from some one who has built pc's for decades. Have you ever wondered why the only operating system on the market is Windows? That's because Microsoft has snuffed out any one who has ever tried to make a OS that could compete by buying them out and tossing it in the trash. Linux is a free os and they have even made it hard for open source on that OS by blocking and patent every bit of software features as they can. Your only other option is to buy a Mac if you want a different OS. For decades windows has been forced on us cause we have no other choice but Mac. Microsoft's monopoly goes beyond gaming I for one understand why the uk ruled because of cloud. Their trying to make their business your only option and yes their trying to do it to your gaming as well. You can belive what ever that they was going to keep cod on every system that was just a show of good faith to get everybody to buy into their good will just to appease everybody to get this deal past.The company is a tyrant and maybe now this younger generation can see just how brutal they can be when they don't get what they won't and how far they will go by the threats made to a entire country. What's funny is they would loose all that revenue from a entire country but their some people on here who think that they wouldn't pull cod from playstation? Seriously some of you need to wake up.
Whilst undoubtedly a nice pay day,in light of the "nothing to see here" mult million legal settlements in recent months & the tanking of Activision Blizzard's share price with Bobby Kotick's management skeletons brought to life, little wonder they're fighting tooth & nail to access the Microsoft honey pot!🙄
If the deal were to ultimately tank though,I wonder how Activision would respond to adding Switch to the COD releases...in light of Microsoft's PR machine promises of "scaling" & "feature for feature" matching with XB/PC versions for a Switch version under their "10 year deals",vs the fact that Activision had ignored them since the early WII U era,would expose the XB lies & their true intent which is removing future ABK releases from their main competition-just like they did with Zenimax.
I've been saying this from the beginning of MS's assault on the industry with the Bethesda buyout. All they've done is take established IPs and games already in development away from people in an attempt to hobble Sony. If only they'd spent a fraction of all this money on building some new studios and fostering fresh young talent in order to bring some new games to the table as their own exclusives, the whole industry would have benefited. I might have even been tempted to buy an Xbox if they made some new, interesting games, but now I'm completely put off by them and won't go near anything they make or release.
The article has missed mentioning about the potential strong negative reaction of the market to the deal failing (if it does eventually). The drop in AB share value will be substantially higher compared to the break up fee payouts from Microsoft. MS originally agreed to acquire AB at $95 per share (as against ~$82; current price of $77) which is a significant premium. Kotick stands to lose heavily if the acquisition is stopped by regulators
I think you're right to say no one knows which way this deal will go, @MidnightDragonDX, but I do think that people that are against this deal, believe it will now fail, and those that think it is a positive step, will believe it will succeed.
Personally, I think the deal will go through if the EU agree it. If the UK still don't okay the deal, then the UK will end up getting worse terms, not as punishment, but to fit in and around what the UK finds acceptable and not acceptable (so for example, CoD not going on Gamp Pass in the UK)...
I'm curious to know what you think that Microsoft has said is so bad, @UltimateOtaku91? If the deal does not go through, Microsoft won't be in a position to invest in the UK as they would were the deal to be successful, that stands to reason, yet people are seeing it as a threat. Pointing out a reality does not make it a threat. If a bank refuses to give you a mortgage, then saying well you won't be getting my money then, is not a threat, it is a statement of fact.
Also, how will the UK Government be caving in, exactly? The CMA is an independent organisation with no Government input at all...
@Fiendish-Beaver I'm just going off articles I've seen everywhere saying Microsoft are threatening the UK, blackmailing the UK etc and putting down our/my country.
https://www.economicliberties.us/press-release/microsofts-uk-blackmail-showcases-big-techs-threat-to-democracies-worldwide/
https://www.google.com/amp/s/www.dailymail.co.uk/news/article-12019417/amp/Furious-Microsoft-boss-warns-Rishi-Sunak-bad-day-Britain.html
@Old-Red perfectly fine for Sony to pay studios not to put their games on Xbox though?
@SgtTruth
The arrogance on display in this post is something else.
Thing is, @UltimateOtaku91, the Daily Mail mention our Prime Minister, Microsoft did not. This is pure hyperbole. Yes, Microsoft are angry about the decision, and in all honestly, I think they have good reason to be, but many commentators are blowing out of proportion the comments made because doing so stokes interest in their articles. But if Microsoft had/have intention of growing their business in the UK, and the CMA stick with this decision, then I think Microsoft can rightly claim that the UK may not be the right place for them to grow their business as the decision by the CMA lessens their ability to do so. I think if the comments are read in full, they are seen as less of a threat, more of a strong response, to which Microsoft is fully entitled.
@Grimwood thats pretty poor math. 3 billion doesnt compare to the 69 billion.
Im not sure who you think is pocketing that money either way. That money would of been divided up to multiple people.
And who exactly is gonna offer them 69 billion again?
It's funny how so many people in the comments are complaining about Bobby Kottick.
Yet I bet a large majority of you have bought Activision games. You're the same people who go out and purchase the new COD every year. You've already made him rich. So why are you complaining now? Literally makes no sense.
They are still busy with their shooter games ?
I just only play kids games.
No man is more deserving
@UltimateOtaku91 ... they do have a point though and this is MS own success that is coming back to bite them.. Apple is the only company that has the resources to throw at cloud gaming and they ain't showing no plans to do so..
They could say look, we'll allow the buyout only if CoD stays third party. So MS will get the other IPs and no Cod but MS will never agree to that because they know they want Cod for themselves after the current deals go belly up in the next 5yrs.
You don't overpay for a company to have your prize jewel still aid the competition to beat you.
Ms might say they'll let cod stay on every platform (bigger profits), but thats a lie. If that's the case why not open halo or gears to Sony platform and services (hey bigger profits right)..
The courts are too use to MS being a slickster
@SgtTruth ... china basically owns Epic games, and there UE haven't fallen off, neither of fortnite.
MS will take CoD away once the current deals expire, you really think MS is over paying just so Sony can still profit.. Cloud gaming or not
If so be the case, MS should let halo and gears now go on Sony platform as I'm sure the sales there would rival the sales on Xbox and they'll make more money which afterall is the aim of MS.
No BIG gaming company (MS, Nintendo, EA, Sony, etc) should be trusted 100% when major money comes into play...
My competition is kicking my butt and I'm gonna let one of there main weapons stay in their arsenal, while I own the weapon.. WHHHHAAATTT
So much ignorance in so many of these posts. The “I want Sony to win at all costs” crowd is really scary. I have to admit that Sony is good at brainwashing their minions. Kind of like Apple. Wow, I have never seen the goal posts moving as much as they are here to fit a narrative.
The sound of Sad Trombones followed by Don Pardo telling ABK that their consolation prize is $3,000,000,000. Must be nice.
@cburg You're horribly mistaken if you think the feeling is that Sony must win at all costs. It's more of a genuine fear of what would happen if Microsoft are allowed to get into a position of dominance as they have a history of using their vast resources to crush the competition once they get into such a position.
i'm curious what happens now, of couse ms will appeal it , but it feels like this will be pretty long and drawn out, and if it ends up with the same result i'm sure ms will realize how much time they sunk just into this. are they willing to fight this for a long time maybe even years at this point? or do they call it a loss and focus on something else? i just want this to be over with so sony can go on and focus on games again.
@Sakai Nothing is 100% certain in life for me its not a big issue if it goes through. But i have to to say that u had a little laugh seeing Bobby Kotick goes nuts because he didn't get his payday. Also the reaction of MS is downright scummy but we already knew that they have two faces when it comes to business.
@Kidfried You know how much money Activision Blizzard makes so if they get them then MS will be biggest. To be honest they already are the biggest of the three.
@Microbius And there is no reason to be! Great comment.
@MasterVGuides
Microsoft has two consistent developers. Turn 10 and The Coalition. Turn 10 has never made a bad Forza game and while Gears of War is probably the most intellectually stagnant franchise on the planet this side of EA’s sports titles, they are all technically sound and play well.
The Coalition is sort of like Microsoft’s Guerrilla and Insomniac; they are the technical whiz kids of Microsoft’s consoles and their games always push Xboxes to their limits. But their writing team is weak. Every Gears game they’ve done since Epic turned the franchise over to Microsoft is full of cringe worthy dialogue and weak plots. Sort of like the Horizon series in a way. But God those games (Horizon and Gears of War) look and play great.
They also leverage the UE engine better than any other developer in the business. The reason UE4 got so good on all consoles and PC is mainly due to The Coalition coming up with solutions for the engine’s initial less than stellar performance routines that Epic later implemented into UE4. So even PlayStation fans have benefitted from their early problem solving work on UE4 with games like FFVII Remake and the Callisto Protocol.
But that’s literally it. Every other internal pre-buyout Microsoft studio is incompetent and barely functional. With 343 being the worst of the lot. We still need to see how the new Bethesda studios adjust now that they are under Microsoft’s banner. But considering the reports about Redfall’s performance I don’t have the highest hopes for them.
I believe that Turn 10 and The Coalition succeed in spite of Microsoft. Not because of them. They are just uniquely competent studios.
@Flaming_Kaiser
Not in terms of sales they aren’t. Microsoft is a distant third behind Sony and Nintendo.
They do have more studios than Sony or Nintendo. But with all the mismanagement going on at Team Green they haven’t been able to get games out reliably (with the notable exceptions of Turn 10 and The Coalition who operate more like Sony’s studios; insanely competent teams dedicated to their crafts)
@ssppiikkeeyy oh yes bobby will be let go with a payout and not be accountable for what he let happen at actionvision and blizzard for years of the toxic workplace oh ya let have a other company buy it.
@SgtTruth
Have you ever considered that a bunch of us can’t afford multiple consoles?
I have a PS5 and a Switch. And I’ve had my Switch since 2019.
I wouldn’t mind having a Series X but I’ve got a kid on the way. I can’t blow 500 bucks on a console that only has like two games I actually want to play on it as semi-exclusives (Starfield and the eventual release of Elder Scrolls VI).
I know this is a UK-centric site, but let me tell you a very brief US story about a deal falling apart.
Once Upon a Time (2011), AT&T was going to buy T-Mobile, but that deal fell through due to antitrust suits. AT&T had to pay T-Mobile $3 billion in cash plus $1 billion in wireless assets for abandoning that deal.
After that, T-Mobile went on their "UNcarrier" campaign, pointing out all the things wrong with cell phone service. They broke phones out from contracts, so you didn't get a free phone every year or two but your cell contract was cut in half. They got rid of (most) penalties for cancelling your service to switch providers. They eventually brought back unlimited talk/text/data. They became the third-largest cell phone company, nearly put Sprint out of business, before buying them up.
It's possible a free Activision with a $3 billion cash infusion could come out stronger than when they started. But...T-Mobile had a leadership transition as well, which led to the transformative change in the company. From what I've heard, Activision likely needs the same.
@OrtadragoonX Moneywise they are bigger then Sony by a mile. Sony just does it better with less money with the studio's they have and the money it should have been a breeze for MS to be number one.
Or why waste that effort and time?
I had the OG Xbox and I rocked a 360 for years. Microsoft hasn’t interested me for the most part since 2010. They shafted us 360 gamers by focusing so much on Kinect back then.
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