At this point, Square Enix appears to have taken several chapters out of the Jim Ryan Marketing Playbook, inundating fans with so much Final Fantasy XVI gameplay it appears that the Japanese firm aims to achieve Total Mindshare.
Despite politely requesting an end to things pre-PlayStation Showcase, we've had the Liquid Flame Boss fight trailer in the week since, and now this latest today, courtesy of IGN's First initiative. We've been sold on Final Fantasy 16 for quite a long time ago now, to be clear. We also understand Squeenix is targeting a new demographic with this latest release, and we have to imagine the hits won't stop coming until launch day (but there are no guarantees it ends there).