Ubisoft's director of subscriptions Philippe Tremblay has suggested gamers will soon need to feel "comfortable" about not owning the games they play as more come bundled within a subscription service. Speaking in a new interview with GamesIndustry.biz about a new tier for Ubisoft+, Tremblay likens the process to your old CD and DVD collections being replaced by streaming services such as Spotify and Netflix.
"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games, he explained. "That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. Tremblay goes on to point out that you don't lose your progress or "engagement with the game" despite the lack of video game ownership, so "it's about feeling comfortable with not owning your game".
"I still have two boxes of DVDs. I definitely understand the gamers perspective with that," he adds. "But as people embrace that model, they will see that these games will exist, the service will continue, and you'll be able to access them when you feel like. That's reassuring."